99Taxis offers a R$30,00 discount on rides

ask for one taxi through aplicativos has already become common practice in Brazilian cities. Gone are the days of keeping a refrigerator magnet from the nearest point or suffering from delays in scheduling appointments at the cooperatives.

In addition to the easy location of a taxi driver available nearby, these applications facilitate payment with debit and credit card options and even payment through the application itself (through an account Paypal or card registration in the app).

Recently, an action in favor of responsibility in the consumption of alcoholic beverages promoted by Johnnie Walker included one of these applications, the 99 Taxis, aiming to reduce the number of people who drive and drink at the same time.

Since the beginning of November, the brand has been giving discounts of up to BRL 30,00 in races carried out with the app during Friday and Saturday nights (from 21 pm to 4 am), for adults.

The promotion will last until the service has covered 1 million kilometers, representing the largest donation ever made by the beverage brand.

“A Johnnie Walker understands that it has a responsibility to help consumers change their drinking and driving habits. We believe this based on the concrete experience of using a taxi on the way home from happy hours and parties. Therefore, instead of dedicating investments only in communication, we use the money to buy taxi rides and donate them to the population”, he says. Alvaro Garcia, marketing director for Johnnie Walker in Brazil.

To make use of the service, simply install the application – available for platforms iOS / iPhone, Android, Windows Phone*** – and select during the race the payment option “Johnnie Waker – R$30 off”, also informing the age of the passenger. How the app bills through an account Paypal, it is also necessary to inform your data the first time you use this discount.

Once the journey is complete, the taxi driver will ask you to enter the first three digits of your CPF on his smartphone. With this, the amount indicated on the screen will be debited from your account/card, discounting R$30,00 of the race.

Easy, no? O 99 Taxis also offers other forms of payment and discounts, as offered to participants of the course club, which pays 50% of the value of the race.

So forget that one radio taxi late helpful and encourage the use of apps! To learn more, visit the official website of 99 Taxis.

*** According to information from the press office, the promotion is not valid for devices with the Windows Phone.