Google For Brazil 2026: see the main news from the event
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Three weeks after revealing details about global search updates and enhanced artificial intelligence features in various products and services we use daily, the Google For Brazil 2026 It arrives to locate all of this and showcase the company's new products to the Brazilian market. In addition to... YouTube, Maps, Gemini e YouTube They had new features focused solely on Brazil. See the full summary:
Gemini:
Gemini on Chrome
Launched internationally in February of this year, the Gemini on Chrome It arrives to use the expertise of the digital assistant from Google To perform comparisons, studies, and various other analyses of up to 10 websites simultaneously. As soon as you click in the upper right corner, where the Gemini logo is located, a window will open in the corner of the screen for you to start talking to the AI, avoiding the hassle of copying the address and pasting it onto the Gemini screen.
O Google The company will launch the tool for free to Brazilian users in July, making it optional rather than mandatory, as is the case with AI Overviews. The company has only commented on the limitations regarding the use of Gemini and AI in Chrome, so we'll have to wait and see how its use unfolds in practice.
Gemini will create mock exams for the ENEM (Brazilian National High School Exam).
O ENEM It is the main gateway for low-income youth to higher education, and with this audience in mind, the app of Gemini: It will be used to help students prepare. Starting in July, a tab will be available to access the AI agent trained to assist in... ENEM It will be available for free to free accounts. The user, who will also be able to access the section in AI Mode, will be able to answer a multiple-choice test to find out their current knowledge for the exam that takes place at the end of the year.
But it doesn't stop there: in addition to receiving a result on the practice test, the Gemini: It will also send a comprehensive report on what needs improvement in the coming months, accurately identifying learning gaps and offering detailed step-by-step explanations for incorrect answers. Based on this diagnosis, the platform helps students transform these insights into action, allowing them to create fully personalized study plans focused on the subjects that need more attention so they can prepare more efficiently.
AI assistant for small business owners
With the goal of optimizing management and reducing the time spent on administrative tasks, the Google announced the arrival of new tools aimed at small businesses integrated into the application. Gemini:The new product, which will be available in Brazil in the coming weeks, is aimed at approximately [number of people]. 13,1 million Individual Microentrepreneurs (MEIs) the country.
The update promises to transform artificial intelligence into a direct collaborator in the day-to-day operations of businesses. Among the main innovations presented are:
- Simplified integration: Direct connection of Company Profile No. Google to Gemini: With just one click, it allows for the delegation of complex tasks.
- Business Notebooks: A new secure environment that connects the company's website or profile to AI, functioning as a hub for metrics analysis, marketing campaign creation, and workflow management.
- Voice/text command management: The ability to update operating hours, manage customer reviews, and get strategic tips by interacting naturally with the platform.
- Advanced Data Analysis: The assistant then answers direct questions about the company's performance (such as search impressions, calls, and routes) transforming raw data into... insights of business.
The main objective of the initiative is to ensure greater operational efficiency for those who drive the local economy. As highlighted Jenny Blackburn During the presentation event: "Gemini continues to evolve to give business owners back their most valuable resource: time to focus on what matters most to their business."
Restaurant reservations in AI Mode
O AI mode Google Search has been increasingly used to answer questions in a conversational way, and in the coming weeks, it will gain AI agents to assist in the entire restaurant reservation process. When you start asking about restaurant reservations, AI Mode will detect the pattern as if it were a single secretary, even answering questions about the menu and opening hours of restaurants. The process will be done in three stages:
- Exploration: It groups food options by category, allowing you to browse without leaving the current tab.
- Decision: It conveniently consolidates the visualization of location ratings and available times.
- Action: It allows you to complete the booking directly through the interface (when available), eliminating the need to make calls or wait in queues.
The feature will be released to all users and can be accessed via smartphone, tablet, or desktop. Google will use data from Google Maps to keep information up-to-date and be able to make reservations with just a few clicks.
This agility benefits both ends: the consumer gains ease, speed, and accuracy in their reservations, and the establishments amplify engagement, resulting in an increase in bookings.
Leandro Esposito, director of partnerships for Search and Gemini at Google Brazil.
Ask Maps
announced during the Google I/O 2026, Ask Maps (with the official name of Ask MapsGoogle Maps will make its debut in Brazil this week, but initially only for Local Guides – the most active members of the Google Maps community. Next month, it will be released to the rest of Brazil.
The idea is simple: when you open the Google MapsThis will allow you to ask questions about the place you want to go, such as how to get there, menu information, opening hours, and parking details. Google will use data from your Google account to provide better answers, including saved locations, recent searches, and even meeting points along the way to help you reach your destination with friends.
Regarding the information, it was reported that everything was answered by Ask Maps It will be a compilation of data submitted by users, supplemented by information saved on the internet, so that the best possible result is sent to the users.
Green Light São Paulo
Already available in Rio de Janeiro, followed by Campinas and São Caetano do Sul, the Green Light São Paulo It arrives to help find solutions to reduce traffic through real-time information analysis. The launch is the result of a partnership with Google Search and prodam — Information and Communication Technology Company of the Municipality of São Paulo.
The idea is to use Artificial Intelligence and Google Maps' traffic trend analysis to create intelligent recommendations, helping local traffic engineers optimize vehicle flow. Made possible through a direct partnership with Prodam and the Traffic Engineering Company (CET), the system's main objective is to reduce car emissions, mitigate climate change, and improve urban mobility.
The project tackles a serious environmental problem: road transport is one of the biggest carbon emitters in cities, and pollution levels at intersections can be up to 29 times higher than on open roads.
Since half of these emissions in areas with traffic lights occur due to the constant acceleration and braking cycle, the system seeks to create "waves of green lights" to reduce stop-and-go traffic. In cities where the project is already operating, a potential 30% reduction in vehicle stops has been observed, helping to save fuel and reduce emissions by a volume equivalent to up to 47 million car trips per month.
Launched globally in 2023, Green Light is already fully operational in more than 20 cities across four continents, including locations such as Boston in the United States, Hamburg in Germany, Haifa in Israel, and Kolkata in India.
Initiatives for startups
Google and the venture capital firm Monashees They will invest up to US$10 million (R$51,7 million) in up to five Brazilian startups to help them grow even further. In addition to the financial investment, the initiative will also provide priority access to new Google DeepMind language models, such as Gemini, Imagen, and Veo, and up to US$350 in Google Cloud computing service credits. The initiative focuses on markets such as agribusiness, energy, and critical minerals.
Registration will be open from today, June 10th, until August 10th, with results announced on October 19th. Through... Gama Fund, a program that selects startups in the early stages of the market, even before investors get involved.
Once selected, the business owners will also receive mentorship from senior Google engineers to create their own AI models, as well as advice from investment and business professionals at Monashees. The "payment" for this will be made through analyses and suggestions on future Google AI models.
We believe that AI-First startups—those born with Artificial Intelligence at their core—are uniquely positioned to tackle some of the world's most pressing and complex challenges. This is a two-way partnership: startups will benefit from funding and early access to our latest AI models, while feedback from these companies will help Google's AI teams refine and improve our own models, enhancing our technology for users in Brazil and around the world.
Fábio Coelho, president of Google Brazil.
Target Achievement with SEBRAE
Available starting today, through linkThis is the tool developed in partnership with... SEBRAE-SP For those who want to start a business or expand their existing one. By logging in with your account, you can simply start asking Gemini questions about everything: the profile of people in the region where you want to open your business, mortality rates, the first steps to investing effectively, or even potential competitors.
Through the solution Advanced Places Insights, from Google MapsThe tool will perform an in-depth analysis of the likelihood of success for different types of businesses, based on the actual flow of people and the socio-demographic characteristics of the chosen neighborhood or region. The system cross-references vital information for retail, such as the flow of people in areas of attraction (hospitals, subway, shopping malls) and the competitors in the region.
Ask Studio in Portuguese
For content creators who post videos on YouTube, Ask Studio It now has support for Brazilian Portuguese to be even more widely used. The tool, integrated into the channel management panel, serves to answer questions about what has been most discussed in the videos already posted and also in the channel's market, allowing for even greater accuracy in future content.
O Ask Studio It will also help creators produce videos with a higher chance of being recommended in AI Mode. All ideas can be saved in a special section called "Idea Card" for script and video creation. Gemini will be used as the basis for Ask Studio, which in Brazil is called Pergunte ao Estúdio (Ask the Studio). The tool can already be accessed in web browsers by clicking on the feature icon in the upper right corner of YouTube Studio.
Pelé will get a video with Gemini Omni.
Last-minute surprise from Google For Brazil 2026, Google Deep Mind He announced that Pelé's most beautiful goal, according to the eternal King of Football, will now be recorded on video by... Gemini Omni, successor to the Veo 3. On August 02, 1959, during the Campeonato Paulista, at the Rua Javari stadium. On that occasion, he performed four consecutive nutmegs — including one on goalkeeper Mão de Onça — and finished with a header.
In addition to the release of a high-resolution video, which does not yet have a release date but is expected to be available on Google Brazil's YouTube channel, a documentary featuring football legends and people who witnessed Pelé's iconic goal will also be released. The estimated release date is by the end of [the year/year]. 2026 World Cup, with all games available to watch for free in 4K on Cazé TV.
TaticAI with Palmeiras
O Google Google is one of the official sponsors of the Brazilian Men's and Women's National Football Teams, as well as the U15 and U13 youth teams, demonstrating its investment in the world's most beloved sport. During Google For Brazil 2026, a partnership between Google DeepMind and Palmeiras was announced to help the São Paulo team's coaching staff make better decisions.
To perform the structural calculations, the TacticAI uses graphical neural networks (Graphical Neural Networks, GNNs (in English). The mathematical model adopted represents the 22 players on the field as "nodes" in a network, while the interactions between them function as the connections. This method allows the AI to simultaneously identify spatial relationships and movement dynamics, generating predictions based on real positioning patterns rather than historical averages.
In practice, the club's data science department uses software with a drag-and-drop interface to virtually move players on the screen. The system operates as a data analysis assistant, providing quantitative information to test tactical hypotheses and allowing verification, for example, of the impact of a defender's movement on the defensive structure in real time.
Because it is a dynamic field involving interactions between multiple agents in the real world, and the so-called "partial observability" (By blending objective factors with ethereal and psychological conditions), the improvement of artificial intelligence in football could translate, in the future, into several other areas, ranging from robotics and computer games to traffic coordination.
CBF x Google Cloud Partnership
A Brazilian Football Confederation (CBF) and Google Cloud They established a two-year technological partnership to integrate data from the men's and women's national teams. The goal is to solve the problem of information fragmentation in high-performance sports. Previously, medical reports, performance statistics, and tactical observations from the CBF (Brazilian Football Confederation) were isolated in different formats, requiring coaching staff to spend about 70% of their time manually compiling spreadsheets instead of focusing on strategic analysis.
To solve this problem, the Google Cloud It will provide the necessary infrastructure for creating a Data Lake, centralizing all data sources and historical data in a single cloud environment. The main change in the project is the integration of the conversational interface of artificial intelligence. Gemini:With this, analysts and coaches will be able to ask questions in natural language directly to the system to cross-reference data instantly, receiving real-time answers about athletes' physical fatigue, performance, and other tactical variables, as well as future predictive suggestions.
The initiative aims to optimize the workflow of CBF teams and use data to generate a competitive advantage on the field. The adoption of this technology follows the model of instant analysis tools already used by other global sports organizations that partner with Google Cloud, such as... Formula E in motorsports and the Major League Baseball (MLB) in the United States.
Updated World Cup data
With the arrival of 2026 World CupGoogle Search will be enhanced when a search is performed. In addition to live scores as is currently the case, it will be possible to find places to watch games focusing on promotions, and view real-time game statistics via an interactive carousel in AI Mode.
For plan subscribers AI Mode Pro and UltraThe experience gains interactive and personalized visual features. It will be possible, for example, to generate a virtual soccer field to view detailed match statistics, displaying the trajectory and result of each shot on goal.
This technology will also help those who want to better understand on-field tactics and coaches' game plans, generating dynamic explanatory graphics. These features, initially available for paid plans, will be released free of charge to all Search users by mid-year.
Project Capricorn for cancer treatment
O Google Cloud implemented the Project Capricorn The initiative is being implemented at the Londrina Cancer Hospital and the São Vicente Hospital in Paraná, with the goal of personalizing cancer treatments. The initiative utilizes Gemini's artificial intelligence to rapidly process the extensive medical literature available. PubMed — stored in vector format in BigQuery — and integrate it with each patient's anonymized clinical data.
Acting as a conversational layer, the system allows doctors to perform semantic searches in natural language and in Portuguese, preventing the loss of relevant studies due to minor variations in search terms. Developed in partnership with a cancer center in the Netherlands, the project has been active since April 2026 for all types of cancer.
In clinical practice, the tool has drastically reduced the time spent on scientific research, acting as a strong support for decision-making. At the Londrina Cancer Hospital, for example, the average time doctors spent analyzing databases dropped from a week to just one hour.
This increased agility allows for matching patient characteristics with specific disease stages at once, also helping the palliative care team develop more comprehensive care plans that include medication, nutrition, and family support. As a result, oncologists can focus more on direct patient care, adjusting treatments quickly based on the latest global scientific knowledge.
Among the Google For Brazil 2026 announcements, which one are you most excited to see implemented? Tell us in the comments! Comment!
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reviewed by Luis Antonio Costa in 11 / 06 / 26
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