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Besides seeing the live shows, one of the best things about going to festivals is returning home with lots of souvenirs to remember this special day. Thinking about helping you find all the... Lollapalooza giveawaysWe've gathered all the information about the sponsors and what will be given to you so you don't forget anything. See the complete list:
Budweiser

The official beer sponsor of Lollapalooza 2026 arrives with the Bud Mixtape FactoryIt will be possible to record voice messages on cassette tapes as a memento of the special day, which can be listened to on mini players that double as keychains. The booth also offers a view of... Budweiser stagewhere names like Sabrina Carpenter, Chappel Roan, Lorde and Tyler, The Creator They will perform their shows.
McDonald's

Anyone passing through the food court of McDonald's At Lollapalooza 2026 you could win a cell phone lanyard with a surprise pendant and a QR code that will award some participants with... digital mini-cameras in McDonald's, a space of over 3000 m². In addition, customers of the Meu Méqui program will be able to create personalized stickers inspired by the festival's posters.
And for those who don't want to leave the front row, the fast-food company will deliver snacks to the stage front so no one gets sick during the three days of the music festival. Check out how to enjoy it! Lollapalooza em our tips article.
Tic Tac

The famous candy brand will be present at Lollapalooza 2026. Those who visit the booth can play on a prize machine, the Vibe Machine, which will allow them to win prizes. Exclusive shoulder bags, hats and pins.And even if you don't win any prizes, everyone who participates in the activation will win. Tic Tac to enjoy the festival.
Living

Anyone passing by the stand of Living you could win La vivinhosCollectible plush toys developed exclusively for the festival. The operator also prepared personalized bags that double as headbands. The company also prepared special activities for those visiting the booth, such as haircuts, charging stations, and a privileged view for customers on the second floor.
Carmed

A Carmed debut at Lollapalooza 2026 with the launch of two new flavors of Lip balm: Coca-Cola flavor and Sprite flavorTo get one of the Lollapalooza giveaways, you'll need to visit the booths of these two brands and try out the new products, which don't yet have a release date.
Kiko Milano

Located between the Samsung and Budweiser stages, the famous makeup company Kiko Milano arrives to deliver professional makeup at the Lolla Lounge, the festival's VIP area, with exclusive experiences and the personalized New Maxi Mod mascaraIn addition to giving products from the fixed line and the New Maxi ModThe stock is limited, so it's worth arriving early to secure the free gifts.
Flying Fish

Launched during Lollapalooza 2026, the bet of Ambev For the younger audience, there's a booth shaped like a swimming pool. Anyone passing by the booth of... Flying Fish you could win one mini camera Perfect for taking retro photos that match the festival's aesthetic. The rechargeable camera records and shoots in 1080p and allows you to transfer files to your computer via cable.
Fiat

A Fiat The company has several activities planned for music fans attending the three-day festival. While the company declined to comment on the giveaways, the experiences are more than special. Check them out and plan to attend them all:
- Fiat Ride: Shuttle service available on site. Two Fastback Audace Hybrid models and two Toro Freedom T270 models, driven by professional drivers, are available to transport the public to the venue. Perry's Stage by Fiat.
- Stage Diving – Fans go for it! An attraction where participants choose their favorite artist and dive into a foam pit. Using digital effects, the foam transforms into a crowd, and the moment is captured in an animated GIF for the user to take home as a souvenir.
- Fan Meter: A booth to measure the intensity of musical passion, where the audience can shout for their idol. The volume is measured in decibels by a microphone with LED lighting.
- LED Floor Game: A game on an interactive floor of LED lights. Visitors must step only on the blue or green squares, dodging a moving orange bar. All this takes place next to the model exhibition. Fiat Pulse Special Edition Lollapalooza Brazil 2026.
- Fiat 50 Years Gallery: To celebrate the brand's half-century in Brazil, visitors use a totem to choose a decade and a historic Fiat model. A photograph is taken in the chosen setting, projected onto the gallery, and can be downloaded via a QR code.
- VIP and Creative Spaces: The stand features a bar, a VIP area, and an exclusive studio dedicated to influencers and journalists.
- Fiat Relax: A rest area located outside the main stand, equipped with beanbag chairs and charging stations for mobile phones, ideal for relaxing between concerts.
Sadia

A Sadia It's one of the major food brands at this year's Lollapalooza, and in addition to a stand and over 150 vendors circulating throughout the three days of the festival, it also set up a large booth with space for taking photos, buying food, and participating in activities to win prizes. The highlight is... Lek Trek mascot fan, which comes with a lanyard..

Furthermore, Sadia It will sell the "Crocantudo Bucket," shaped like Lek Trek's head and filled with Pop Nuggets, Xtreme Chicken Bomb, Empanadíssimo, and Pop Fries, at its food outlets.
risque

The official premiere of risque The festival is betting on a well-structured strategy that combines the launch of physical products with immersive and gamified experiences at the racetrack. The company won't be painting the nails of those attending the festival, but there will be other activations, such as:
- Tattoos and Extra Reward: Promoters will be applying temporary tattoos inspired by the collection. A very clever marketing strategy is that anyone who arrives at the booth with their nails already painted with the new line's nail polishes will receive an extra gift, encouraging the purchase and use of the product even before the festival begins.
- Exclusive Collection: As a warm-up, the brand launched an official Lollapalooza line with 10 new colors (metallic, with effects and glitter) and thematic names, such as "Sunset Show" and "Cherry Stage," focusing on creative freedom.
- Instagrammable booth: The 25m² space will be located near the Perry's by Fiat Stage (look at the connection with the Fiat activation you saw earlier!), with set design inspired by the collection and several spaces designed to provide photo opportunities for social media.
- Gamification with “Color Match Risqué”: The main attraction is an interactive game where the public must virtually match the caps to the nail polish bottles. Depending on the level achieved, the participant wins prizes, such as exclusive keychains.
Neve

A Neve [Company Name] will be present at Lollapalooza with activations divided between the lawn and the VIP area, focusing heavily on practicality and interaction. During the three days of the festival, the general public will be surprised by costumed characters circulating throughout the event distributing [unclear - possibly "gifts"]. Pocket-sized wet wipes from the “Neve On The Go” line.
For those who are in Lola LoungeThe brand set up a booth with a technological focus, offering an interactive voice game that creates videos and photos of participants. In this same exclusive space, the Neve It will also be handing out very useful freebies for the concert marathon, such as Toiletry bags, personalized guitar picks, and waterproof phone cases.
Bradesco

O Bradesco, the official bank of Lollapalooza, will offer keychains, buckets, fans and jacket holdersCustomers will be able to get a discount when paying for drinks and food via Pix, and will also be able to purchase 30 minutes of access to the stand's terrace to take better photos and videos of the shows.
For those who live and breathe music and enjoy creating their own playlists on streaming apps, the booth features the "Make Your Mix" area, which allows you to create personalized tracks and album covers, as well as the "Tempo Challenge," focused on an interactive musical challenge.
Participate in the games in the space “Bra Coffee"It gives visitors the "Brad$", an exclusive brand currency that can be exchanged for coffees and other rewards in the shop"Bra Shop".
And for those arriving at the festival, the famous Bradesco squeezesUseful for carrying water or soda, these containers will be distributed throughout the country. Interlagos Race TrackIn 2026, there will be five models that can be filled with water for free at the Water Stations, as has been the case in previous years. See photos and don't forget to pick up yours:

Olla

The activation of the Olla At Lollapalooza, the campaign brings a mix of awareness, gamification, and even an unusual incentive. In addition to the traditional distribution of condoms throughout the event, the brand set up a booth focused on interactivity with the “Box of Sensations".
In it, the public chooses one of three "dragon eggs" to retrieve charms with fun shapes and then answers a quiz on a totem. The result of the questionnaire reveals one of five possible sensations (pleasure, intensity, connection, authenticity, or freedom) that guides the participant to a... gift cabinetwhere you can win an exclusive, personalized mini bag with charms.
Another major highlight is the focus on health and safety: Anyone who brings expired condoms of any brand to the booth will receive a voucher for up to R$100 off a tattoo at a partner studio in São Paulo.
Hellmann's

For this year's edition, the Hellmann's The brand is betting on an "open sauce" operation to add a special touch to the public's food experience. They will have three sauce stations from the Supreme line throughout the festival, ensuring easy access with two units located on the lawn and a third exclusive one in the [unclear/included area]. Lolla Lounge.
In addition to topping their snacks with unlimited ketchup, mayonnaise, barbecue sauce, and mustard, those in the VIP area will also receive a special gift: a new version of the brand's blue windbreaker jacket, a perfect item to protect yourself from the famous weather changes that usually happen at Interlagos.
Sprite

Bringing the booth experience outside of the festival, the Sprite will Machine games, DJs, and giveaways like sunglasses, scarves with keychains, and customizable bags. For everyone who participates in the activations. And the coolest thing is that at Pinheiros Station, where you can transfer from the subway to the train, you can register on the Sprite website and win a can of Sprite Zero with a QR code that serves as a subway/train pass.
Samsung

A major sponsor of the festival and with a stage to call its own, the Samsung This will allow everyone who visits their booth to test the new Galaxy S26 phones with up to 100x zoom, including the Galaxy S26 Ultra with its super-stable video function and horizontal lock. Those who participate in the activations will have the chance to win shoulder bags and phone lanyards.
The company's Ferris wheel, present once again this year, will also feature units of the cell phones launched this year in the cabins for those who want to take that incredible photo to post on social media.
Casal Garcia

The official wine of Lollapalooza 2026, the Casal Garcia There will be an exclusive bar where it will be possible to personalize your glasses. But it's worth remembering that this activation will only be possible in this event. For those with Lolla Lounge and Lolla Comfort tickets.
Heaven

A Heaven decided to bring the classic Brazilian bar culture to Lollapalooza. With a stand illuminated in blue and designed to mimic a traditional bar, the brand will be present in the exclusive Lolla Comfort area. The main attraction of the space is the game “Review Box"A quick and fun musical challenge where the audience has to guess what song is playing within a limit of just 5 seconds. Those who participate can win exclusive themed prizes, such as..." coasters and refrigerator magnets...to take a piece of this review home with you.
Coca-Cola

A Coca-Cola [The brand] has prepared an activation that mixes exclusive shows, gamification, and highly coveted prizes. The brand will distribute lip balms from the partnership. Carmed + Coca-Cola, which come accompanied by a mini bag charm, in addition to offering the chance to win an upgrade with tickets to the trendy Lolla Lounge by Vivo.
To try their luck and unlock these prizes, the process is simple and tied to consumption: participants will need to scan the QR codes that will be printed on the brand's cups scattered throughout the festival. To complete the experience, the stand will function almost like an alternative stage, guaranteeing a party with performances by artists such as MC Livinho, Melody and Àttooxxaá.
Among the activations of Lollapalooza Which one are you most looking forward to visiting this year? Tell us in the comments! Comment!
See also:
Text revised by Alexandre Marques in 19 / 03 / 2026.
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