MediaTek expands its leadership in Brazil and Latin America.

A MediaTek The company closes 2025 with results that reinforce its position as one of the leading forces in the global mobile technology market. With advancements in artificial intelligence, energy efficiency, and performance, the company strengthens its presence both in Brazil and in several other Latin American countries, offering solutions that drive the next generation of connected devices.

Solid growth driven by innovation and accessibility.

The expansion of MediaTek The forecast for 2025 reflects a consistent investment in technologies capable of balancing high performance, low energy consumption, and competitive pricing. Its systems-on-a-chip (SoCs) have been increasingly adopted by global manufacturers, especially in the Latin American market, where the demand for powerful and affordable devices is growing rapidly. This strategic combination has led the company to conquer new markets and build loyalty among users and partners in the region.

According to the study IDC Quarterly Mobile Phone Tracker 2025Q3, MediaTek It took a significant leap in Brazil, passing by 39,2% in 2024 for 49,2% with a market share by 2025, consolidating its position as the absolute leader in the national market for smartphone processors. "It's an extraordinary result, which reflects our commitment to innovation and efficiency.", Said Samir Vani, director of business development for Latin America.

The performance is also impressive on a regional scale: MediaTek reached 52,7% market share In Latin America, equipping more than half of the smartphones shipped in the third quarter of 2025. For Russ MestechkinAccording to the deputy vice president of sales and business development for the Americas and Europe, this growth reflects the massive adoption of the company's technologies, given the ideal balance between performance, AI, and energy consumption.

In the global arena, the company maintains its prominent position with a 37,6% share of the worldwide market for smartphone processors. "Our new processors deliver innovative artificial intelligence, ultra-high performance, and energy efficiency so users can use their smartphones without worry.", stands out Mestechkin.

Strategic partnership with Xiaomi drives new product launches.

During the event, the MediaTek He also highlighted his long-standing partnership with Xiaomi, reinforcing the arrival of the new Xiaomi 15T series to Brazil. Equipped with the chips MediaTek Dimension 9400+ (15T Pro) and Dimensity 8400-Ultra (15T)These models offer exceptional performance, optimized thermal management, and a smooth experience even under heavy tasks.

These processors raise the bar for the mobile experience and meet the key demands of today's users.

Luciano Barbosa, head of operations at Grupo DL, the official distributor of Xiaomi in Brazil.

"These processors raise the bar for the mobile experience and meet the key demands of today's users.", Said Luciano Barbosa, head of operations at Grupo DL, the official distributor of Xiaomi in Brazil.

Continuous innovation towards 2026

MediaTek continues to invest in AI technologies, 5G connectivity, automotive solutions, and IoT products. With a focus on energy efficiency and high performance, its systems-on-a-chip (SoCs) power everything from premium smartphones to TVs, wearables, and smart home devices.

By democratizing access to technology, the company consolidates its position as a global leader — and prepares the ground for new innovations that will reach the market in 2026.

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With information: IDC