Samsung launches Stadium Mode for better football broadcasts on smart TVs.

In preparation for the 2026 World Cup, Samsung announced the Stadium Mode For football fans, this feature basically improves the image and sound quality of matches with the help of artificial intelligence. Similar to the game mode, the new feature will be gradually rolled out to various models. Here's how it works:

Stadium Mode

O Stadium Mode conventional It's the gateway to a more immersive sports experience, focused on balancing the fundamental elements of a football broadcast. Through intelligent algorithms, this function amplifies the voices of the crowd and adjusts the colors so that the pitch and uniforms appear much more vibrant and sharp. It's the ideal solution for those looking to feel the energy of the game without losing image clarity.

This simpler mode will be available on the models. Crystal U8100F, U8500F and U8600, in addition to the Vision AI QLED Q7F and QEF1 TVs..

AI Stadium Mode

No AI Stadium ModeArtificial intelligence takes on a more dynamic role, operating in real time to adjust the display while... game It happens. This version can more intelligently identify and highlight the ambient sound of the stadium by evaluating it frame by frame, creating an immersive effect that makes the viewer feel at the center of the action. This technology ensures that the image follows the fluidity of the ball's and players' rapid movements with superior precision.

AI Stadium Mode will be available on the models  Vision AI TV OLED S85F and Vision AI TV Neo QLED QN70F and QN80F.

AI Pro Stadium Mode

O AI Pro Stadium Mode represents the pinnacle of audiovisual technology. Samsung For sports, it offers automatic and personalized adjustments according to each specific scene. Artificial intelligence not only amplifies the crowd's excitement but also analyzes the image context to deliver the perfect balance between light, shadow, and sound in real time and automatically as soon as a football broadcast is detected. This mode provides the most realistic experience possible, ensuring that every goal and detail of the broadcast is experienced with maximum intensity.

Already AI Pro Stadium Mode It will be available in premium models, including those with 8K resolution. Vision AI TV OLED S90F and S95F; Vision AI TV Neo QLED QN90F and QN85F; and also Neo QLED 8K QN900F and QN990F.

With the World Cup, the expectation is that screens larger than 65 inches will see a surge in demand. This market segment, in 2025, represented almost a quarter of the total TV market sold in Brazilian Reais, largely driven by Samsung, where 34% – more than a third of the TV market's revenue – already comes from models larger than 65 inches. Seasonality is so strong that, in World Cup years, the first half of the year accounts for about 50% of the sector's annual revenue. In a year without the World Cup, this percentage usually drops to 45%, as the second half of the year gains more weight with the strength of Black Friday.

Alexandre Gleb, TV product manager at Samsung Brazil

Hub Vision AI Companion

Samsung also inaugurated the Hub Vision AI Companion, which unifies all artificial intelligence functionalities into a single space within the operating system, similar to gaming hubIn addition to changing settings according to what they are watching, users can also ask questions about programs and soccer matches, such as receiving a summary of their favorite team's last game. Bixby You will also be able to translate content and search for nearby restaurants with the support of... Perplexity.

Furthermore, smart TV owners Samsung they will win 12 months of Perplexity ProThis provides access to the most advanced language model for various activities, such as planning travel itineraries, receiving support from academic teams, and more. Activation can be done... directly on TV, via QR code.

And the company is also releasing the use of Copilot Pro Free of charge, providing support in various tasks such as summarizing documents, writing professional documents and emails, and more.

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Text revised by Alexandre Marques in 09 / 03 / 2026.

With information: Samsung Newsroom