Amazon Prime Video gets a new look and improves interface

A common feeling among users of the Prime Video is that the service user interface streaming of videos from Amazon is very confusing — and the company is aware of this, if we take into account the redesign for the newly announced application by the brand that comes to the Android, video game consoles and smart TVs in the next weeks.

what changes in redesign from Prime Video

From the official images released by the Amazon, the new user interface of Prime Video will be less confusing for consumers — and the result, in some ways, resembles what we have in apps like Netflix, taken as a reference in usability among streaming platforms.

For example, Prime Video's main navigation bar is now located on the left side of the screen, and features vertical icons representing Search, Shop, Live TV, Free Content, My Movies, and Home sessions. 

A Home now has sub-sessions for movies, TV series and sports content on the platform, while Store now makes it simpler to compile Live Channels, rent and purchase content on Amazon.

Furthermore, Home now also has a section that shows the 10 most popular content on Prime Video, and the app as a whole makes it much clearer what's included with an Amazon subscription — you've probably tried to enter content and found that it doesn't was part of it, wasn't it? Consider that this issue has been mitigated somewhat, now.

Another novelty is that some content, such as the Top 10, now have their images displayed in poster format, and when the user's pointer or finger rests on them, trailers are displayed — something common in other content apps. streaming and which also makes its debut now on Prime Video.

Prime Video redesign took 18 months to complete

The new user interface of Prime VideoAccording to Amazon, was developed over 18 months and overseen by Ben Smith, vice president of the Prime Video e Prime Studios of the company - and who was also involved with the controversial redesign do Hulu of 2017, which when it came out, displeased most of the US streaming subscribers.

The situation in Prime Video, however, seems to be far from what happened in Smith's other project, since most of the news is similar to those seen in competing apps, adapting the service of Amazon for the interface trends of this market — which is confirmed by information on the website The Verge who claim that the company has done extensive testing with the new features, and that all testers have welcomed them.

In addition, differences such as X-ray, which shows curiosity about the productions, and the integration with the Alexa are still present, at the same time that some content promoted by Amazon and the ads will continue to be present — after all, the change is in the interface and not in the functioning of the service.

As stated at the beginning of this article, the redesign will be made available gradually on devices Android, at Fire TV Stick, on smart TVs and on consoles, and in the future it will reach the iOS and the web version of Prime Video. However, some older devices will not have access to the new interface, such as the 2012 Apple TV or PlayStation 3, which will continue to use the old design.

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Source: The Verge