BTS World: the group's new game is available in 176 countries for Android and iOS

This Wednesday (26), the free BTSWorld, K-Pop sensation's second mobile game, BTS. Developed by Netmarble, the game is now available for download at 176 countries and it's completely free, monetization is up to gameplay facilitations. The release is accompanied by the unreleased single Heartbeat, which will be available to play for 48 hours in the main lobby.

What the game delivers in question is the engagement and interaction with the group, transforming ARMYs, name of your loyal fanbase, in agents and managers of your favorite member. With the narrative from anonymity to global success, fans will have the opportunity to follow and assist the BTS as members of his staff, ensuring his well-being and success in all the little details that make a pop star a phenomenon, from choosing his clothes to making sure he arrives on time for appointments.

All content developed by Netmarble had active participation of members, who contributed throughout the process. The result? Over 10 thousand new photos e 100 exclusive videos and translation to 13 languages, including Portuguese, the game allows the choice of a main character, where the personality of a member of the choice stands out over the others. A real gift for fans, who have been eagerly awaiting the game's release.

Over weeks, the BTS has been releasing singles from the group's members in partnership with international artists as a promotion for the game. Soundtrack is now available on streaming platforms and will feature physical version.

The septet split into three singles: dream glow, the first single, features vocalists Jungkook, Jimin and Jin alongside British pop singer Charli XCX; the second track released, A Brand New Day, features vocals from member V and rapper J-Hope, as well as vocals from Swedish pop singer Zara Larsson; the last track, All night, released last Friday for the project, is a hip-hop single featuring rapper Juice WRLD in partnership with rappers RM and Suga.

The new mobile game is not exactly an unprecedented undertaking for the group. They already have a mobile game known as Superstar BTS, a Guitar Hero-style project that allows fans to interact with the group's various releases, including Boy With Luv, working single from the album Map of the Soul: Persona, which debuted at number one on Billboard this year.

A big hit, his label, also took advantage of the success of the launch of the new mobile game to announce the film Burn the Soul, BTS' third film and accompanying world tour Love yourself, whose extension called Speak Yourself spent in Brazil in two shows at Allianz Park in the last month. The two dates sold more than sixty thousand tickets in the capital of São Paulo.

BTS World: worldwide phenomenon

BTS is perhaps the most successful example of a cultural phenomenon that started in Korea in just over, believe me, 27 years. The kick was the emergence of the Korean hip-hop group Seo Taiji and Boys in a performance on Korean television in 1992, which became a true phenomenon by introducing the public to rap and hip-hop steps. From there, the first Korean boy groups emerged, such as HOT e secheskies, which shaped what we know today as K-Pop.

The first success outside the Asian market, which is already a giant in itself, was with G with Dogs, which, in its time, became the most viewed video on Youtube, a title now belonging to BTS. What made the septet more successful than other groups in the segment was the engagement on social networks with its loyal audience. From the beginning, members RM, Jin, Suga, J-Hope, jimin, V e Jungkook they don't mask the ugly side of fame and are open about their issues with mental illness and burnout, which makes them very authentic in an industry that values ​​perfection.

the album series Love yourself, which talks about acceptance and belonging, was enough fuel to take the septet to the ONU, where they gave a speech on youth mental health, a topic they became spokespersons for.

Allied with an engagement project on several platforms, with unprecedented content always being produced, BTS managed to create a true online community around them, strong enough to help them aim for positions on the main music charts on an equal footing with names like Taylor Swift e Ariana Grande. To give you an idea, the group managed to score three number one albums on the Billboard in a short period of time, record before belonging to the Beatles.

BTSWorld arrives with the consolidated certainty that the BTS is one of the big names on the internet nowadays, being a guaranteed success and with the faith that the game will be a pioneer in a new segment. Even so, with all the precautions and with the certainty of its popularity, the system could not withstand the number of hits. The game is available on Apple Store e Google Play.