CES 2026: Samsung focuses on AI for smart TVs, refrigerators, and more.
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During the First Look, Samsung used his ticket in CES 2026 To showcase the products and features that will be launched during the new year. In addition to supporting users' increasing use of artificial intelligence in their daily lives, the company also demonstrated its focus on the future, both for traditional consumers and gamers. Check out the highlights below.
130-inch Micro RGB TV
To ensure the best possible color gamut and image resolution, the 130-inch Micro RGB smart TV comes with a processor. Micro RGB AI Engine Pro and the algorithms Micro RGB Color Booster Pro e Micro RGB HDR Pro, which adapt the level of contrast and brightness to refine more muted tones, focused on delivering a good visual experience.
With an eye on the market for new smart TVs with Micro RGB panels, the first highlight of Samsung at CES 2026 It's your 130″ smart TV. Similar to OLED, but which can be developed in larger sizes and used for longer periods, the Micro RGB (model R95H) It features a minimalist and extremely thin design, ideal for large rooms/spaces, even those located in brightly lit areas with spotlights.
The idea of SamsungAccording Hun Lee, Executive Vice President of the Visual Display (VD) Business of Samsung ElectronicsThe idea is that the model looks less like a smart TV and more like a window, because it manages to "visually expand the environment." Despite its impressive 130″ size, which requires a special order, this same model will be released in sizes of 55″, 65″, 75″, 85″, and 100″.
With no estimated arrival date in Brazil yet, the R95H delivers HDR10+ ADVANCED for brilliant scenes, Eclipse Audio (spatial audio technology presented by Samsung at CES 2025In addition to the Vision AI Companion (VAC), for good interaction with AI features that we will mention below in the text.
New QD-OLED 2026 (S95H)
Direct successor of smart TV S95F, the new smart TV QD-OLED S95H da Samsung It will be launched in 48, 55, 65, 77, and 83-inch sizes, following the same strategy of catering to more premium users. Compared to its predecessor, it delivers 35% greater brightness and a new image processor, a 165Hz refresh rate, two integrated top speakers for immersive Dolby Atmos and Object Tracking Sound, offering powerful spatial audio.
Considered an improved version in terms of screen, the S95H It comes with a slight drawback: the One Connect box is a thing of the past, and, as is standard with other models on the market, all the inputs are now on the back of the smart TV. This new smart TV is also suitable for gamers and has even won an award at [event name - likely an award-winning competition]. CES Innovation Awards in category Gaming & eSports.
Previously, a single box connected consoles, laptops, and more to the smart TV with just one cable. The company attempted to mitigate the loss of optional compatibility with the... Wireless One Connect, box sold separately and seen in models such as the The Frame Pro e QN990F, which transmits image and audio wirelessly.
Despite the change, the Korean company inaugurated the Art Mode na S95H, a standard for smart TVs in the Lifestyle category, such as the The FrameIn practice, the smart TV displays images of famous works of art as well as photos saved in the smartphone's gallery.
With no release date yet set for Brazil and other parts of the world, the expectation is that the new smart TV... Samsung QD-OLED Arrive here between mid-April and May, in time for the World Cup, which starts on June 11th.
New features for smart TVs
The big news regarding AI for smart TVs is called... Vision AI Companion (VAC)Basically, the latest models can understand the exact context of the scene to send even more accurate responses, even allowing the exchange of information with other electronics from the brand. Features to improve sound and image were also announced, and we'll go through each of them now.
Vision AI Companion with Gemini
Defined by the brand as "an entertainment assistant," the Vision AI Companion is based on Google Gemini and tries to bring the AI experience of Google for the TV screen. In addition to being able to see and understand the scenes shown on the screen, the VAC It provides information about the programs, suggests meals based on what you're watching, and answers questions in seconds.
For sports fans, it will be possible, for example, to ask which team is most likely to win a live match, based on expert predictions, past games, and fan opinions. All this with a simple voice command on the remote control.
It should be noted that Vision AI Companion It should only be available on specific smart TVs and remote controls, but more details will certainly be released soon when the models arrive in Brazilian and international markets.
Revenue support
For those who enjoy cooking, it's also possible to use the Vision AI Companion To learn recipes shown on the screen. By asking for information about a displayed dish, the artificial intelligence can explain, step by step, how you can prepare it. If you want to send this to another device. SamsungJust ask your smart TV and you're ready to start preparing.
AI Soccer Mode Pro and AI Sound Controller Pro
Focusing on World cup, AI Soccer Mode Pro It reuses the sports modes already present in the brand's smart TVs to adapt the contrast, brightness, and sound, delivering a better visual experience. It remains to be seen how this will change the experience when the first reviews arrive.
One particularly interesting feature is called AI Sound Controller ProIn practice, through a voice command, the user can request that the narration be muted, so you only hear the sound of the crowd and the shouts of the players. It's also possible to lower the crowd noise and focus only on the narration. The same functionality works similarly in series and films, giving more emphasis to the dialogue or background music.
Soundbars
HW-Q990H
A HW-Q990H It is the newest premium option from Samsung In soundbars, designed to offer the brand's most immersive sound experience to date. The model debuts "Sound Elevation" technology, which elevates dialogue towards the center of the screen to create more natural audio, and also includes the "Auto Volume" function, which maintains a consistent sound level across different channels and content for a more balanced listening experience.
This robust 11.1.4 channel system consists of a 7.0.2 channel main speaker, 4.0.2 channel rear speakers, and a compact integrated active subwoofer. The subwoofer has been refined with two 8-inch drivers to deliver powerful bass in a compact form factor, ensuring high-fidelity performance that redefines cinematic sound for home environments.
In addition to the impressive physical configuration, the HW-Q990H It utilizes upward-directed channels and state-of-the-art Artificial Intelligence adjustments to expand the sound field.
HW-QS90H
Already HW-QS90H It is presented as the major new "All-in-One" product in the 2026 audio lineup from Samsung, standing out for combining high performance with aesthetic versatility. The model introduces the "Convertible Fit" design, which allows the user to choose between installing the equipment on the wall or positioning it on a table to offer greater flexibility for decorating and organizing the home space.
To ensure consistent sound quality regardless of the chosen installation, the soundbar comes equipped with an integrated gyroscope sensor. This intelligent component automatically detects the device's orientation and adjusts the distribution of audio channels, optimizing sound projection according to the bar's position.
A HW-QS90H It features a 7.1.2 channel system and a total of 13 drivers, including nine wide-frequency range speakers. The product engineering also includes an integrated "Quad Bass Woofer" system, developed to deliver deep bass directly from the main unit, eliminating the need for a separate subwoofer.
Odyssey Monitors
Odyssey G9 3D 6K (G90XH)
Considered a new version of Odyssey 3D which we tested in 2025, the Odyssey G9 3D It arrives with the promise of changing the way we play today. Aimed at enthusiasts, it comes with a 32″ screen on 6K resolution for great matches and, as the name suggests, it can deliver 3D images without the need for glasses (some natively, such as The First Berserker: Khazan, Lies of P: Overture and Stellar Blade). Your 165Hz refresh rate It can be increased up to 330Hz via Dual Mode (which prioritizes the refresh rate). Finally, the model also has response time of just 1 millisecond.
Odyssey G8 line
The first The Odyssey G8 has a 32-inch screen (model G80HS). And it's the world's first 6K gaming monitor. It natively operates at a resolution of 6144 x 3456 with a refresh rate of 165Hz, delivering an unprecedented level of visual detail for gaming and content creation. Thanks to the "Dual Mode" feature, users can switch to a 3K mode (approximately 3072 x 1728) to achieve an ultra-fast 330Hz refresh rate, ideal for competitive gaming where every millisecond counts.
The second model in the line is the Odyssey G8 27-inch (model G80HF)This monitor offers a slightly smaller ultra-high resolution option focused on a faster experience. It features a native 5K resolution (5120 x 2880) and a 180Hz refresh rate. Similar to its larger sibling, it also includes "Dual Mode," which can increase the refresh rate to 360Hz at QHD resolution (2560 x 1440), offering even smoother motion for esports players.
Finally, the third model Odysseus G8 is Odyssey OLED G8 32-inch (model G80SH), which is distinguished by using a QD-OLED panel with technology glare free (No glare). This monitor focuses on deep contrast and vibrant colors, operating at 4K resolution (3840 x 2160) with a native refresh rate of 240Hz and a response time of 0,03ms. It is VESA DisplayHDR True Black 500 certified and features high-bandwidth DisplayPort 2.1 (UHBR20) ports for flawless HDR and VRR (Variable Refresh Rate) playback, making it ideal for those who prioritize cinematic quality and the superior contrast of OLED.
Odyssey g6
O Odyssey G6 (G60H) The 27-inch model is the highlight of the line, being the world's first gaming monitor to achieve an impressive 1.040Hz refresh rate via "Dual Mode". Natively, it operates at QHD resolution (2560 x 1440) at 600Hz, providing eSports-level motion clarity. When the ultra-speed mode is activated, the resolution is reduced to HD (1280 x 720) to double the frame rate, ensuring that every fast movement remains sharp. This model uses an IPS LCD panel and supports AMD FreeSync Premium Pro and NVIDIA G-Sync technologies to prevent screen tearing.
Family Hub Refrigerators
Through the tool AI Vision Available in some refrigerator models, it will be possible to use computer vision to receive tips on how to better utilize your available food. Four features were announced for the... Family Hub refrigerators And we'll go through each of them:
What's for Today?
Which can be translated as "What do we have for today?This feature analyzes everything you have in your refrigerator and suggests recipes, showing the step-by-step instructions directly on the screen. This way, you can prepare dishes using only what you have at home, thus preventing food from spoiling.
SmartThings Food
All recipes can be displayed in the module. SmartThings FoodIn other words, based on what you have at home, you can see suggestions on other devices from... Samsungsuch as tablets and smartphones.
Video to Recipe
Have you ever been in a situation where you saw a recipe and had to keep going back a second to check if everything was being done correctly? Samsung wants to put an end to this through Video To RecipeIn this feature, you only need to give one command for a recipe video to be transformed into a step-by-step document, so you don't have to go back to each part and end up spending more time than you should.
FoodNote
O FoodNote It serves as a "food spreadsheet" for the household members. Also supported by artificial intelligence, it will generate reports on the foods most consumed during the week, as well as patterns and even recipe suggestions based on what has been used most. The AI can also send suggestions of what to buy so you always have your favorite foods at home.
Music Studio 5 and Music Studio 7
For those who appreciate high-quality audio without sacrificing design, the Samsung It introduced two new speakers: Music Studio 5 e Music Studio 7.
A Music Studio 7 (LS70H) It is the most immersive model in the series, designed to deliver 3.1.1 channel spatial audio through left, front, right, and top speakers, ensuring a natural 3D immersion. The device incorporates advanced technologies such as... Audio Lab Pattern Control for precise directionality and the AI Dynamic Bass Control For deep bass with minimal distortion, it also supports High Resolution Audio (up to 24-bit/96 kHz) and reaches frequencies up to 35 kHz with its super tweeter. Available in black and white, it can operate independently or be paired with other units and TVs via Q-Symphony to create a wider stereo or surround system.
A Music Studio 5 (LS50H) It focuses on both aesthetic harmony and sound quality, with a smaller format inspired by art galleries to complement interior spaces, available in white, black, a shade of cyan-blue and orange.
Adjusted by Samsung Audio LabThe equipment utilizes a 4-inch woofer and two tweeters with integrated waveguides for clear and balanced sound, enhanced by Dynamic Bass Control with Artificial Intelligence. Its connectivity is robust, including Wi-Fi transmission, streaming services, voice control, and Bluetooth via [unclear - possibly a Bluetooth connection]. Samsung Seamless Codec, maintaining the timeless design concept in a "point" format created by Erwan Bouroullec.
The Freestyle+ Projector
O The Freestyle+ It is the latest portable projector from SamsungEnhanced with advanced artificial intelligence technologies to offer a more flexible and personalized entertainment experience. The big news is... AI OptiScreen, which automatically adjusts the projection to different spaces and surfaces, including features such as 3D Auto Keystone to correct distortions on irregular surfaces and the Real-time Focuswhich keeps the image sharp even when the device is moving. In addition, the projector features... Vision AI Companion.
Designed for maximum portability and everyday use, the The Freestyle+ It maintains its compact cylindrical shape and offers 180-degree rotation, allowing projections onto walls, ceilings, or floors without extra supports. The device has seen a significant leap in visual performance, delivering 430 ISO lumens — almost double the brightness of the previous generation — ensuring sharper images in various environments. Portability is complemented by direct access to streaming and gaming services via Samsung TV Plus and Gaming Hub, eliminating the need for external devices.
The sound experience has also been optimized with a built-in 360-degree speaker that fills the room with rich, immersive audio. The Sound Sync feature also allows pairing with compatible Samsung soundbars for more robust sound. With a global launch planned for the first half of 2026, the The Freestyle+ It positions itself as a complete entertainment solution that combines intelligent image quality, versatile design, and immersive audio in a single portable device.
Concept products
AI OLED Bot
O AI OLED bot It is a small robot concept designed to act as a communication platform between humans and artificial intelligence, using a 13,4-inch OLED screen as its face. Unlike LCD, the use of OLED technology allows the face to have curved, spherical, or circular shapes, giving greater design freedom. The robot is able to move freely in designated spaces to interact with users.
Na CES 2026It was introduced as a teaching assistant robot in a university setting, helping to guide students to classrooms and providing information such as professor profiles. Through its display, students can easily check assignments or class cancellations, making it especially useful in situations where voice or audio commands are difficult to use.
AI OLED Cassette
O AI OLED Cassette It's another audio device concept that combines modern display technology with an analog and retro design. It features a 1,5-inch round OLED screen, functioning as a visual interface for a music-focused AI assistant.
Like other concepts in the line, it allows the user to receive music recommendations and interact with the device without relying on an external smartphone or tablet. The compact and nostalgic design demonstrates the versatility of OLED panels in adapting to creative formats, combining the aesthetics of the past with the advanced functionality of the artificial intelligence era.
Foldable, crease-free OLED panel
A Samsung Display (A subsidiary specializing in cutting-edge display panels) also showcased a foldable screen concept ready for the market, completely crease-free. Galaxy z fold7 It's impressive not only for being very thin, but also because its screen has significantly reduced creases compared to the previous generation, although it's still visible from some angles. This puts an end to the OLED panel shown in the... CES 2026, which will probably be the screen of Galaxy z fold8 and first foldable iPhone, scheduled to be released later this year.
According to new reports, the Samsung It is combining its foldable OLED panel with a laser-perforated metal plate, supposedly supplied by... Fine M-TecThis change aims to dissipate tension when closing the device, which would help eliminate that unwanted crease. Interestingly, it is said that this same part will also be used in the highly anticipated... Foldable iPhone.
If the Galaxy z fold8 to really debut this technology, the Samsung It can kill two birds with one stone: reduce the screen crease and significantly increase the device's durability, which has also been a reason for people to resist buying foldable smartphones.
AI Mood Lamps
O AI OLED Mood Lamp It's a speaker assistant concept that integrates display technology into a functional design, using a 13,4-inch round OLED screen. Unlike conventional Bluetooth speakers that rely on external devices, this concept allows you to select content directly on the device and receive music recommendations via AI.
Its main visual feature is the ability to adjust the lighting atmosphere based on the music being played, creating interior "moods" through images and videos. It exemplifies how visual display can complement the auditory experience, transforming a simple speaker into an interactive and intelligent decorative piece.
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With information: Samsung First Look l Samsung Newsroom l Engadget l Samsung Display
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