Claro launches package with Netflix, Disney+, HBO Max, Apple TV+ and Prime Video for R$69,90

A Clear decided to take a step further in the digital entertainment market by launching one of the most complete combos ever offered by an operator in Brazil. The new Claro TV+ Streaming brings together the world's leading video-on-demand platforms in a single package. This initiative reinforces the company's commitment to integrating connectivity and content, transforming the experience of watching TV and consuming streaming into something simpler and more accessible.

Package Details

A Clear announced this Friday (17) the launch of Claro TV+ Streaming, a new package that brings together some of the world's leading entertainment platforms into a single subscription. By R $ 69,90 per month, customers have access to Netflix, Disney+, HBO Max, Apple TV+ and Prime Video in a fully digital format and without linear channels. The new feature aims to simplify the consumption of on-demand content by bringing together different services into a single package.

With the exception of Apple TV +, all platforms are included in the versions with ads, which helps reduce the cost of the package. Additionally, broadband customers Clear gain additional access to balloon play, bringing the total number of available platforms to six. Among the major players in the sector, the only one missing is Paramount +, which remains outside the partnership. Even so, the package represents one of the most comprehensive offerings on the Brazilian market, especially for those seeking variety without having to deal with multiple subscriptions and separate billing.

For those who already have active accounts with any of the included services, the integration process is simple and does not require prior cancellation. Simply use the same registered email on the platform during activation with the ClearThis feature makes the transition easier by ensuring that your preferences, lists, and recommendations remain intact, reinforcing the operator's focus on offering convenience and a unified experience to its users.

The new package also comes integrated into the plans Claro TV+ Box (with set-top box connected via internet) and Claro TV+ App (access via app), which already offered linear channels such as TNT, GloboNews, and SporTV. Now, both include the same streaming platforms, with monthly fees of 119,90 BRL e 99,90 BRL, respectively. According to Clear, the combination can generate savings of up to 55% regarding separate subscriptions. Current customers can request to migrate to the new plans directly through call center, consolidating the entire TV and streaming experience into a single package.

Plan savings compared to separate subscriptions

The new package Claro TV+ Streaming was designed to offer significant savings compared to separate subscriptions for each platform. The monthly cost of 69,90 BRL represents a reduction of up to 45% in costs, which is equivalent to almost R$ 60 savings per month. The idea is to make access to multiple streaming services more accessible and convenient, bringing together content from different studios and production companies in a single payment, something that can often be a burden on the budget when purchased individually.

To ensure this more competitive price, Clear establishes a minimum loyalty of 12 monthsIf the customer chooses to cancel before the contract ends, a fee proportional to the remaining time is charged. This measure, common in promotional packages, aims to maintain the plan's stability and enable the discount offered. Even so, the reduced price may be worth the commitment for those who already regularly use more than one streaming service.

Claro's Strategy

A Clear is betting on a bold strategy to consolidate its position as one of the largest country's entertainment hubs. With the release of the package Claro TV+ Streaming, the operator expands its presence in the digital content segment and responds directly to the recent movement of Mercado Livre, which also entered the competition for so-called "super bundles." The simultaneous arrival of these offers reinforces a clear trend in the market: the union of major streaming platforms under a single service to expand reach, reduce costs, and retain subscribers for longer.

O Mercado Livre was the first to move, launching in early October the Meli+ Mega, which brings together Netflix, Disney+, HBO Max and Apple TV+ by R$ 39,90 until December — value that rises to 74,90 BRL starting in January. In response, the Clear presented an even more robust proposal, also including the Prime Video and, for broadband customers, the balloon play, totaling six platforms. The mere days between the announcements demonstrates how strategic and competitive the streaming market has become, with companies from different sectors seeking to occupy the same space in digital media consumption.

This race comes at a time when streaming services are facing challenges to continue growing. With increased competition and the introduction of plans with ads, platforms need expand the subscriber base in the most affordable plans, generating new revenue through advertising. By joining forces with operators and digital retailers, streaming platforms can reach audiences that might not otherwise subscribe to all services separately, simplifying payment processes, and reducing cancellations.

For Clear, the main advantage of the new model is the churn reduction, that is, customer churn. By consolidating all subscriptions into a single bill, the company avoids fragmented cancellations and offers convenience to its users, who can now manage everything on a single invoice. According to Ricardo Falcao, executive director of Of course TV+, the creation of the package was the result of long negotiations with the platforms involved and reflects the company's objective of continually expand the value perceived by subscribers:

"We always strive to expand the benefits of our services, and adding two more major streaming platforms to our offering is further proof of how we put this into practice. We can now say that we are one of the largest content hubs in Brazil and the world."

Ricardo Falcão, CEO of Claro TV+

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Source: Medium and Message.