Codashop arrives in Brazil as a new credits option for games

The mobile games is constantly expanding, and ends up attracting payment companies such as codashop. In Brazil it is no different, according to a survey carried out by the PayPal e Superdata, 82% of Brazilians only use their smartphone for games. These games, generally free, have packages and additional tools that are sold separately.

The problem is that the most common form of payment, the credit card, is not a viable option for everyone. It is in this scenario that services such as codashop they fit. They work as alternatives for those who do not have a card, bank account and the like. Administered by Coda Payments, from Singapore, the company has great representation in Asia and chose Brazil as the starting point of expansion in Latin America.

Brazilian Potential

According to the Newzoo, Brazil spent an average of US$ 1,5 billion on games in 2018 alone. Among the 75,7 million players, 83% purchased extra digital content such as expansions, new costumes for characters and weapons. This was one of the main reasons why the codashop established itself in national territory, as explained by Gustavo Costa, Regional Manager for Latin America at Coda Payments.

“The games market in Brazil moved around one billion dollars in 2018, with an expected growth of 11% in 2019. And Brazil is in 13th position among the top 100 countries that generate the most revenue from games”.

Gustavo Costa, Regional Manager for Latin America at Coda Payments

According to Gustavo, the plans for expansion in the Latin American market are not restricted to Brazil. soon, the codashop will also be introduced in Argentina and Mexico.

Codashop service options

The company offers more than 100 means of payment worldwide, but operations in Tupiniquin lands are still in their infancy. In Brazil, the codashop currently offers two options for purchasing credits: card or bank slip.

Gustavo says that soon new options such as bank transfers, carrier billing (Using the cell phone account as a form of payment) and e-wallets (digital wallet) will be entered. With the exception of the boleto, all other means of payment will have automatic confirmation after payment.

To acquire credits there is no need to login and register, the user only needs to have their game ID to recharge. The home catalog of games is also expanding, with only 11 titles currently available. These are:

• Ragnarok M: Eternal Love;
• Mobile Legends;
• Game Of Sultans, Cardboard;
• Clash, Crusaders of Light;
• Destiny Child;
• Legacy Of Discord;
• Era Of Celestials;
• Eternal Clash;
• Love U;
• Tumile.

According to Gustavo, partnerships with major producers around the world will help increase the number of games and meet Brazilian demands.

“We are constantly expanding our payment methods and game catalog to serve all audiences in the most convenient way. In other countries, Coda collaborates with the publishers of Free Fire, Lords Mobile, PUBG Mobile, and many other games. We are working hard to launch new titles in Brazil soon.”

Gustavo Costa, Regional Manager for Latin America at Coda Payments

While games represent the largest share of the company's offerings, they won't be the only product available. Gustavo explained that the service extends to digital content providers, such as live streaming or other apps.

To get to know the platform, just access the website www.codashop.com/br.