How to identify videos generated by artificial intelligence?
Table of Contents
Over the years, the production of audiovisual content through Artificial Intelligence grew exponentially in the digital market. Currently, we can make use of an abundance of AI options that help in the production of texts, audios and videos, which are on the network. With this enormity of content on the web produced by Artificial Intelligence, it is extremely important to know identify videos generated by Artificial Intelligence.
Below you will understand the potential positive and negative impacts of this type of content in website, which platforms produce and disseminate this type of content and how to identify them, to minimize the risk of falling for misinformation and, mainly, accidentally spreading fake news.
Impacts of AIs on digital content
With the avid search for content, the role of AIs has become prominent in production Visual Media. With them, it is possible to increase productivity, personalization and segmentation of content, allowing companies to deliver more relevant and individualized experiences for users, each time Internet users access their pages, bringing a unique experience to each Internet user.
They can automate repetitive tasks such as generating reports, analyzing data and even creating simple articles and news. This not only increases efficiency and reduces costs, but also frees up marketers and content creators to focus on more strategic and creative activities.
This process automation made it possible to create detailed texts, personalized audios and videos with different elements in just a few minutes – or even seconds. With the advancement of AI technologies, it is even possible to generate media content that resembles human quality and style, making it difficult to distinguish between that produced by a machine and that produced by a professional.
The video below was produced just one year apart. Note the impressive advance in quality between productions.
What is a video produced by Artificial Intelligence?
A video produced from a video platform Artificial Intelligence is produced entirely – or part of it – from the manipulation of pre-existing images, videos and audio, which, manipulated by algorithms, creates a completely new content based on parameters provided by the user, through their indications in pre-production.
This automation process has become popular online due to the practicality and speed at which videos are created. Himself algorithm manages to unite all the elements to finalize the video, saving time and money compared to real productions.
This involves using techniques including natural language processing to transform text into audiovisual content, generating images and videos from descriptions or data. O algorithm recognizes the voice and thus produces the automated narration, based on what was requested by the user description.
Furthermore, the editing process is dynamic, mainly through machine learning, which adapts to user preferences. With this, the automated editing performs cuts, adjustments and additions of effects automatically.
These videos can vary in complexity, from simple animations to more elaborate productions, and are frequently used in advertising, entertainment, education and several other areas.
What is deepfake?
the term in english Deepfake (“deep fake” or “advanced fake” in free translation) is an image manipulation technique that creates fake videos or images that appear authentic, often replacing a person's face with another face, thus generating manipulated content in a way realist.
This type of content generally uses voice files of the person portrayed, which makes it difficult to determine whether it is a montage. The algorithm is based on the tone of voice and produces other lines of speech, thus being able to create a false situation disseminating several fake news.
With this, identify deepfake It has become important to know how to differentiate the real event from a montage. This issue has become of interest to national politics, in view of the municipal elections in October this year. With accessibility to these AI tools increasing, the TSE (Superior Electoral Court) regulated the use of Artificial Intelligence in the production of electoral content.
In the country, the concern is such that the Federal Police, together with the TSE and the Attorney General's Office (AGU) are part of the Integrated Center for Combating Disinformation and Defense of Democracy (Ciedde), aiming to combat the dissemination of false content and deepfakes, during election periods.
For the election dispute in October, the TSE authorized the use of AIs in campaigns, as long as the parties follow the rules imposed by the body, which vetoed, for example, the use of chatbots and avatars to mediate campaign communication, avoiding the simulation of any candidate's situations.
Platforms that produce content with Artificial Intelligence
Check out some platforms below that create videos based on commands using Artificial Intelligence in the audiovisual production and editing process.
EMO AI
O EMO AI focuses on accurately and faithfully simulating the model's facial features in situations imaginable from a photograph. It is possible to produce a music video from a person's photograph, where the character can sing a popular song, moving their lips and facial muscles, to pronounce the lyrics correctly with realistic poses.
Based on the methodology used by professionals in the Alibaba Group, EMO AI It only needs an image to serve as a basis for producing the video generated by its artificial intelligence. Then, you must insert an audio file so that the tool can create the video with the character's interpretation, synchronizing the lip movements with the lyrics and animating the person, for as long as the audio file lasts.
With an innovative interface, EMO AI is not yet available to the general public, however, its official launch should take place in the coming months. The company responsible published the study that generated the AI and several demonstration videos on the official website.
Picture
O Picture is an innovative video creation platform that significantly simplifies the process of transforming textual content such as scripts and blog posts, in engaging audiovisual material. Based on its Artificial Intelligence, the Picture automates editing tasks, generates voiceovers, selects relevant images, among other tasks.
Pictory's AI-powered capabilities range from direct text-to-video conversion to agile transformation of blogs into dynamic visual content. It also includes the ability to automatically summarize videos, generating short clips from longer content, in addition to offering automatic subtitles.
Pictory offers a free plan with limited features, allowing users to explore the platform's features in a short trial period. Paid plans start at $19 per month for the Starter, which includes a specific number of videos per month and access to a wide range of AI video creation features. The plan Professional, for $39 per month, offers significant additional features, while the teams, for $99, provides more music, files, courses and the ability to produce up to 90 videos per month.
Pictory is available for Windows, Mac and Linux.
Fliki AI
O Fliki AI is an online platform that uses Artificial Intelligence to automate video creation. With this tool, you can transform ideas into engaging and professional videos in just a few minutes, even without advanced technical knowledge.
The service offers advanced editing features, including soundtracks, transitions, subtitles, visual effects, among others. These options allow users to customize their videos according to their specific preferences and needs.
Furthermore, the platform has a constantly growing library of pre-configured templates, which can be easily customized according to the user's specific needs. As Fliki AI, you can create a wide variety of videos, including promotional videos, tutorials, product presentations, and social media content.
There is a free tier that offers 5 minutes of audio and video content per month, as well as two other plans: Standard and Premium. The first paid plan costs $21 and allows you to create 2160 minutes of content, in addition to Full HD productions. The most complete plan costs $66 and allows you to generate up to 7200 minutes of content, as well as priority support, among other features. premium.
Fliki AI is available for Windows, Mac and Linux.
Sora
O Sora, recently released by OpenAI, is an AI model that produces videos of up to 60 seconds from texts typed by the user. Using an innovative technique called “diffusion,” Sora transforms static noise into recognizable images, capturing nuances and details to generate high-quality visual content.
Its ability to understand abstract ideas and translate them into compelling visual sequences makes it a versatile tool for diverse applications, from marketing and entertainment to education and information.
Sora remains unavailable to the general public at this time. The AI-powered video creation platform remains restricted to a select set of users. It is still under discussion whether it will eventually be open to non-subscribers or whether it will remain exclusive to subscribers of the company's plans. OpenAI.
Pika Labs
Launched in November last year, the AI Pika Labs offers a wide range of editing features, allowing you not only to choose the prompt, but also to define the framing, resolution and frame rate per second, in addition to offering camera controls for zoom meeting and rotation.
A Pika Labs accepted prompts text, but can also generate content based on still images and videos stored on the device, producing standard three-second clips, but with the possibility of extending up to one minute during editing.
The Pika Labs platform is available for Windows, Mac and Linux.
Tips for identifying AI-created videos
Even with the impressive advancement of these technologies in recent years, the production of content through the use of Artificial Intelligence still lacks in some more complex aspects. See below.
Objects appearing out of nowhere
Depending on what was requested in the user's video script, AIs are still unable to make objects appear naturally in videos, building the narrative where the character handles something in their hands with self-control.
In some videos, the objects simply appear in the character's hands, showing that the video — even though it is graphically realistic — is fake.
Color difference
Attention to colors can also help detect videos generated by AI. In these cases, the algorithms are often unable to tone the character's face or body in the light they are exposed to, generating visible color changes. In some cases, the videos have low resolution, in order to try to overcome this problem. In others, the coloring fake identifies the material as produced by an AI.
Defective hands and eyes
Hands – at least for now – are a big nightmare for video creation AIs. These platforms still cannot naturally produce human hands, or even a kitten's paws, as the video above demonstrates.
The eyes are also not accurately reflected in the AIs' productions. Generally the characters don't blink – or blink too much – and the eyebrows don't behave as they should.
Below, an excerpt from the advertisement Volkswagen with the singer Elis the Queen, who died in 1982, in a duet with her daughter Maria Rita. The clip had great repercussion when it was released in July 2023. But, despite the great visual and musical quality, it is possible to note that Elis He doesn't blink naturally or move his mouth exactly according to the lyrics of the song.
Audio noises
With many AIs producing new lines of audio from some samples, care should be taken with suspicious speech. The incorrect pronunciation of some words, the absence of the character's accent, robotic voices and other characteristics can show that the video is a lie.
Non-standard facial expressions
Just like the eyes, other characteristics of superficial facial expressions can also reveal that the content of the video is fake. For example, the mouth, which may have more teeth – or fewer – than usual, in addition to the irregular movement of the lips and mouth, creating the impression of falsehood in relation to what the person is saying in the video.
Understand the context
It is extremely important to take into account the context in which the character in the video is inserted, as well as his appearance and behavior. Celebrities known to the general public in unlikely situations and locations, with strange sounding voices and in suspicious environments, can see characteristics of a lying video.
Unfortunately, on the internet, people with bad intentions are also using AIs to create adult pornographic content using another person's face. Sometimes from famous actresses and singers.
In these cases, critical thinking must be used and question the content displayed:
- Who and why is someone sharing this video?
- What is the original source?
- When and where was the video recorded?
- Is the person in the video saying something you would never expect them to say?
- Does the video advance someone else's agenda? Who benefits from this video?
Do reverse search
With tools like Google Images and TinEye, it is possible to check the veracity of an image or video on the internet. Based on these platforms, it is possible to find more pages where the video may have been replicated, which can help determine whether the content is valid or not.
Search for the video in reliable sources
It is extremely important to look for the suspicious video in more than one source to verify, in fact, whether the content is true or not. O serious journalism is based on the search for truth and verification of facts, aiming to provide accurate and contextualized information to the public. By carrying out research on reliable sources, it is possible to analyze with greater precision whether the shared video is valid.
The work of professionals committed to the truth encourages the public to also seek information from multiple sources. Serious journalism promotes media literacy and strengthens people's ability to discern between legitimate news and disinformation. This is crucial in a digital environment where information moves quickly and can be easily distorted or manipulated.
Search websites that review information
As we said previously, checking the veracity of videos that have the potential to cause controversy, surprise and shock must be done with caution, in order to avoid the spread of misinformation.
Helping to combat fake news, some communication agencies and internet portals work with exactly this purpose: denying false content and collaborating with the gathering of news in general.
- Agency Lupa: Founded in 2015, it is recognized for its commitment to serious and ethical journalism, using rigorous checking methods to analyze statements, news and viral content on social media. Lupa classifies verified statements into different levels of veracity, such as “True”, “False”, “Exaggerated”, among others, offering transparency about the verification process.
- E-scams: Founded in 2002 by journalist Gilmar Lopes, it has become a reference in the fight against disinformation in Brazil. The E-farsas team analyzes a wide variety of content, from WhatsApp chains to viral news, using rigorous and transparent verification methods.
- Fact or Fake: its creation in 2018, during Brazil's presidential elections, marked the beginning of a reference in fact-checking during electoral periods and throughout the year. Fato ou Fake analyzes political statements, WhatsApp chains, viral news and online rumors, using transparent methods to classify information.
- FakeCheck: the portal analyzes political statements, WhatsApp chains, viral news and other information shared on social networks, becoming a reference in checking information amid a digital landscape full of fake news and rumors.
Now that you know the impact of AI productions on the web, what their main platforms are and how to detect them, always remember to look for reliable sources of information and only share verified content issued by professionals who work with seriousness and commitment with the truth.
Source: The Wall Street Journal, Website.ie, Agency Brazil, IBM, Bloomberg Originals.
See also:
reviewed by Glaucon Vital in 22 / 4 / 24.
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