Nokia event details with Stephen Elop

At this moment, the press conference promoted by the Nokia, with the special participation of Stephen Elop, CEO of the company.

Right from the start, we already had the pleasure of trying out two of the new Windows Phones company, the Lumia 800 e Lumia 710. While this is not the purpose of the press conference, they certainly attract our prying eyes.

I took the Nokia Lumia 800 to find out what it's like to use the new operating system from Microsoft, with the hardware of the Finnish company. In terms of “user experience”, or rather, touch response combined with easy access to the device's menus, the Lumia 800 even put on a show. I noticed a quick and accurate response to screen taps. In addition, the Live tiles  of the system are really beautiful and easy to use. Of course, as we speak in our review of Windows Phone, perhaps here the lack of possibility to customize the device may bother some users used to Android.

Stephen Elop begins to explain its entry into the Nokia, the relationship with Brazil, as well as data on partnerships with national operators. He also recalled that the headquarters of the Nokia stay in São Paulo, but several of the company's own stores will be opened around the country.

He recalls his last presentation, commenting on subjects such as the partnership between Nokia e ecosystem, the search for the “next billion”, that is, the new billion consumers interested in smartphones with more affordable prices; as well as what the company expects for the future.

Introducing the smartphone family Lumia, with the models 800 e 710, Stephen confirms that both devices will be sold in the country in early 2012.

Returning to the question of “next billion“, the company is committed to focusing its efforts on reaching customers in developing countries, providing devices of compatible value, which enable access to the internet and information in general, fostering the local ecosystem. Of course, these goals will be achieved with the increase in the number of models available, focused on each segment.

the spokeswoman for Nokia now presents the new line Asha, with 201 models (R$ 249,00) e 200 (BRL 349,00). These devices are intended to serve emerging markets. A more advanced model, the Asha 303 (BRL 459,00), is optimized for social networking, email and messaging, all via a QUERTY keyboard.

Answering questions from bloggers, Stephen states that Nokia intends to differentiate itself from other manufacturers of Windows Phones through the way their devices are manufactured (with new materials and Design differentiated) and the presentation of partnerships with service and content providers.

Answering a great question, the CEO states that the current market situation Brazilian requires the company to present both primary and smartphones more advanced.

As to Design of the devices, the CEO promises that the company will follow the tradition of presenting models “recognized from afar”. Even if the competition tries to copy them, he promises that the Nokia will always remain at the top of the news in this regard.

As for the market tablets, The op confirms that it is interesting for both the ecosystem, as for Nokia. Still, he remembers that the face of the new Windows 8 is the current face of Windows Phones da Nokia. In other words, this is the probable future.

Commenting on the manufacture of the devices, he was informed that the Lumia 710 will be produced in Manaus, and the Lumia 800 will be imported.

Well remembered by a blogger, the N9 was not mentioned in the presentation. asked, Stephen Elop points to both its design and the good “user experience” as favorable points. But it is clear here that the device (and its system) will be nothing more than a subtle memory.

And we concluded our participation in the event.