Best practice tips for Medical Digital Marketing according to the Federal Council of Medicine
Currently, digital marketing is an essential practice for all types of companies, including health clinics…
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Good Tips: What You Need to Know
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Currently the digital marketing industry it is an essential practice for all types of companies, including health clinics, doctors, and several other areas related to health. For those who are in the area, you know that, in addition to doing the digital marketing industry correctly, it is necessary to follow the CFM regulations. In addition to CFM, Google has also made a commitment to generating content for sites that involve health, it is called YMYL (your money, your life) or “Your money, your life”. And you need to follow some good practices so that you have a good result in the search engine.Medical Digital Marketing
A DGAZ is a specialist in medical digital marketing, and has a range of customers in the area. With that, we separate some tips for you not to make mistakes in online advertising:avoid sensationalism
According to the CFM, clinical disclosure can not self-styled as the best or only option for treatment. Online disclosure must be consistent and always aim to inform and educate the public, always advising that if the symptom is presented, it is necessary to seek specialized medical help. It is essential that all content or information disclosed makes it clear that the information provided do not replace the face-to-face consultation.Never use patient images
The CFM says that the placement of images of patients (even with the authorization of the same), is Forbidden e unethical. This type of practice is only allowed at authorized events and congresses. Even the images we see of “before and after” are not allowed by the regulatory body of medicine.CFM Rules for Digital Marketing
The Federal Council of Medicine makes available to download one PDF itinerary with all data for medical advertising. According to Valid identity document, medical advertising must comply with ethical principles of educational guidance, and must not be compared with the dissemination of products and purely commercial practices.What information should I have on my website according to CFM's advertising rules?
Advertising made to medical institutions must contain:- The name of the responsible professional;
- the specialty or area of expertise when registered with the regional council of medicine;
- The number of the regional registration of medicine;
- The Specialist Qualification Record (RQE) number.
What is prohibited from being practiced in digital marketing according to CFM?
- CFM does not allow to advertise a sound system in order to give it a privilege;
- Participate in advertisements for companies or products related to medicine;
- Allow your name to be included in deceptive advertising of any kind;
- Allow the professional's name to circulate in matters lacking scientific rigor;
- Advertise the use of exclusive techniques;
- Offer consultation to patients and family members as a replacement for face-to-face medical consultation;
- Guarantee, promise or even imply good treatment results.
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