10 tips on how to go viral on TikTok

how to go viral on TikTok? The huge numbers of views on social media is the end of the rainbow for many people who are in digital media. Contrary to what many think, success does not depend on luck, but on strategy. Digital marketing is today and has always been the strongest point in the brand x customer relationship. With social media being the closest and most used bridge by everyone, it is essential to know how to use it, understand its algorithms to not only go viral, but have a loyal audience.

O TikTok today is a fever and was the most downloaded free app in the world in 2021, and the presence on this social network is a door to establish your brand with the world.

Today it is common to see a young teenager making fun of the internet earning much more money than someone who spent years studying to get a degree. But when it is possible to combine a little of both, uniting your knowledge with creative ways to share it on the internet, we can have the key to achieving a balance and, of course, having a fairer financial return.

Below are our 10 tips on how to succeed on TikTok.

Understand the TikTok algorithm

The first tip on how to go viral on TikTok é understand your algorithm, a fundamental part to rock the video social network. According to TikTok blog, their system works through content recommendation. How people interact with the app, including following accounts and commenting on posts, affects recommendations. If you only follow cute animal accounts and only like or comment on animal posts, TikTok will recommend similar accounts. This also helps the algorithm identify videos that people are not interested in.

According to TikTok, video information, which “may include details like captions, sounds, and hashtags,” and device or account settings can also affect the feed. The choice of country, language and device type are considered to ensure that “the system is optimized for performance”.

TikTok's recommendation algorithm is built around input factors in a somewhat similar way to the way YouTube measures and tracks engagement. The way people interact with the app affects the recommendations it serves, including posting a comment or following an account. 

Establish your way of creating content

So, understanding how the recommendation algorithm works, the second tip on how to go viral on TikTok is to choose a way to repost your content. If you are representing a brand/company, the subject is already pre-established, but if you are a young influencer, it is important to think about the subjects that you will also establish, because as you saw above, recommendations are made by what you are talking about.

Many would say to choose a single niche, but sometimes you may have several subjects from different niches, so having a creative self-form making this content gives you more chance of getting good views and gaining a lot of followers.

Use external video editors

Another way to gain followers on TikTok is investing in editing your video. The application itself offers several video editing options, ranging from different filters to the most varied transitions, but using external editors such as CapCut - available to Android e IOS –, Inshot — also available for Android e IOS — or more professional editors like Adobe Premiere may be an option to establish a higher level of Quality .

TikTok offers a limited version for web for uploading videos. So if you prefer to use your computer to edit, the web version is a good way to upload your content. But the tip that remains is to always save in clouds — such as One Drive and Google Drive — and access them from your cell phone to upload to the network. And of course, never forget to save your video in MP4 format.

How long should a TikTok video be?

Until a while ago videos were limited to 30 seconds, but now the TikTok allows you to create content for up to 3 minutes — however we do not recommend using the time limit. Make videos from up to maximum 1 minute and a half, depending on your subject.

use subtitles

Accessibility it is an essential point. Use and abuse subtitles, use emojis (instead of more suggestive or profanity words) and don't be afraid to splurge. THE TikTok offers the option of automatic subtitles, so after uploading your video, activate the option, and edit when there are grammatical errors. These automatic captions cannot be customized, so if you want something more whimsical use the “Text” option, and make your videos more fun.

To activate automatic subtitles, just go to the application's settings, there is the accessibility option.

Another way to personalize your videos is by using spoken texts. It's a good way to use it to make your videos more comedic. Just use the text tool, write what you want, and then go to the “spoken text” option, which that robotic female voice translates.

How to insert texts in your TikTok video?

Step 1: Create your video;

Step 2: When editing, an icon with the letter “A” is available, click on it;

Step 3: Then a text box will appear. Edit, writing what you want;

Step 4: Choose your preferred font and alignment (centered or more to the left or right);

Step 5: Edit how long you want it to be visible in your text;

Step 6: Finish the rest of the edits and your video is ready to post.

Interact with other creators

One of the tips on how to go viral on TikTok that you can use a lot is the “Sewing” and “Duet” that the platform makes available. This because interact with content from other creators it's a good way for you to also have people interact with your content. It's a two-way street, if you want people to interact with your videos, you need to interact with other people's content.

In “Sew” you can integrate a part of that person's video into your video. It is often used to comment or respond to spoken content. In “Duet” you record a video that runs alongside someone else's video so you can react or maybe even fake an interaction with them.

How to use Duet:

Step 1: Choose the video you want to use in the app;

Step 2: Tap “Share” (the arrow or WhatsApp icon) and click the “Duet” option;

Step 3: Choose the best layout for your video;

Step 3: Tap the record button and make your video.;

Step 4: Edit the video however you like. Tap “Next”;

Step 5: Before publishing, please set the “allow duet” permission buttons on or off as it allows or disallows other people to use the same feature in your video. Finishing the last details just publish.

How to use Sew:

Step 1: Locate the video you would like to sew and click the “WhatsApp” icon on the right side menu;

Step 2: In the menu that opens next, select the “Sew” option;

Step 4: Adjust how far you want the video to appear in your content and click “Next”;

Step 5: Then record your video, which will be inserted at the end of the one you chose;

Step 6: Finish editing your video and, before publishing it, keep enabled or disable the option “Allow Sewing”, which will allow or not other users to use the same feature. Once the adjustments are complete, click on “Publish”.

Interact with your followers

Another way to go viral TikTok is the amount of interactions your video gets. For the algorithm to recommend to more people, it is necessary interaction and for that, TikTok provides poll boxes that allow two answer options (similar to those in Instagram stories).

And of course, always reply to comments that appear in your videos. People always comment more when there is an answer for them. Another way to interact and gain interaction is to make videos responding to comments.

be disciplined

keep a posting pace it's very important. In the tips that TikTok itself gives to new content creators, it is always important to post at least one video a day. then have the discipline of posting daily is an important part of how to go viral on TikTok. Establish a schedule too, so you can organize yourself to do other things besides creating content.

So remember to keep up the pace of posting, and always keep your schedule organized. Another tip: get the themes of the weekly videos ready. Knowing what you're going to record and when you want to post it helps a lot to keep everything organized.

Use hashtags and follow trends

Keeping an eye on hashtags that are going viral is always important. On Discover you can always see which ones are trending, and if they match your subject, be sure to use them. They can vary from place to place, so turn your location on to make it easier to see what's hot in your area.

And of course, pay attention to the songs, which are an important part of the algorithm to recommend your videos to other users. Always check the most used songs, and what recommendations TikTok has given you, as they help a lot to be a video to have more reach.

Be yourself

One important thing about how to go viral on TikTok is you always be yourself. Create content that shows who you are, what you like and how it influences your life. It may seem kind of obvious, but one of the trends is that on the internet we try to moderate or even create a character. Depending on your audience and your content, this can be a strategy, but the more original and true you are, the better.

Create content that tells your story and don't be shy about being yourself. This creates a stronger bond between you and your audience, and it's also a way for other people to feel represented.

Collaborate with brands

This is perhaps the tip that can be a little more difficult, as these same companies will require a certain number of reach on their videos, an obstacle for newer creators. But creating branded content that matches your content is always a great way to not only get more reach, but also generate a monetary return.

It is important that when you create a partnership with a brand, always try to do a lot of research beforehand, and even seek guidance from companies that provide this bridge between the influencer and the brand. And again, be sure to be authentic, even when you're making sponsored content.

See also:

Also comment here any tip that you think is essential to be able to go viral on TikTok and don't forget to check out our tutorial with 10 Success Tactics for Business Profiles Instagram.

Sources: Influencer Marketing Hub | PCMag | insense | This IS Money