10 Reels tips to go viral on Instagram
Table of Contents
Being big on social media these days is the first part of guaranteeing success for a brand or content creator, and going viral on Instagram opens the door to greater exposure and greater earnings. That's why we separate here reels tips to reach big numbers on Instagram.
The tips serve as guidance to improve the exposure of reels on Instagram, the truth is that being big on any social network requires time, discipline and many, many creativity. It's not just posting a photo, as it used to be, but yes, create relevant content and that hold the viewer's attention. So come with us, we will show you some essential tips for you to know how to start growing using Instagram Reels.
Understand the Instagram Algorithm
Before anything, we first need to understand how the algorithm that commands the relevance of indications works. Yes, the algorithm is always changing, so it's always good to be aware of what is being said about it.
First tip is: always follow people who are talking about the algorithm and its changes. Even the profile Creators Instagram is a great starting point, as they are always updating and helping to understand how the social network works.
original contents
Do not recycle your video posted on the neighboring social network, as the algorithm will throw it to the side. The algorithm recognizes the watermark applied to videos by other platforms such as TikTok, and lowers the relevance of this content. Enjoy the tutorial on showmetech that shows how to download TikTok videos.
An extra tip is that you edit your content using third-party applications, dispensing with Instagram tools. A great app to edit your videos is CapCut available to Android/IOS, which is fast, easy, and has lots of great tools to make your job easier.
We also have tips from other apps to edit videos, which can help a lot to create differentiated content.
Quality
Low quality videos will also be dismissed by the algorithm. So clean your camera well, record in bright places, have subtitles that don't completely cover the screen and always use the correct aspect ratio when recording, which is 16:9 — vertically, so you don't get edges in the video.
Find your niche and be an expert
Now that you know the basics of the algorithm, you first need to find out what you are good at, how you can improve and understand who you want to talk to, that is, find your niche and become a reference in that. Of course this is not miraculous. As I said there, it takes time, discipline and creativity. But knowing who your audience is is the first step in knowing how you're going to talk to them.
It is important to keep in mind that although we make videos unilaterally — that is, without a direct interlocutor — all content is a conversation. Your viewer needs to interact with you to generate engagement, and create more interest in the content.
And don't be discouraged because your first videos don't reach huge numbers, like everything in life, Instagram works on trial and error. So keep putting in the effort and creating your content, and sooner or later your audience will come to you.
make creative videos
And this is where the part that can be more challenging comes in: the creativity. With so many people creating content, something that is truly different from everything else can be tricky. But the truth is that even if you “recycle” other people's content ideas, you can always add a special touch, something that only you can do. Creativity isn't always about doing something wildly different, it's about how you can put your own personal spin on a trend that's on the rise.
Other creative reel tips are:
- Fun videos that hold the audience's attention, have a surprise or a twist;
- That they are inspiring, and that they can make other people create content from their own;
- Use the entire arsenal of tools available both on Instagram and in other apps that you can use. So put filters, use subtitles, transition effects and other things that can make your video unique;
- Use music from Instagram's music library, create original audio or if you prefer, download music from external apps.
post often
Remember when I said that making reels requires discipline? Keeping a posting schedule, planning your content in advance and keeping in mind what you are going to do is very important. More than just posting things randomly, you need to create relevant and differentiated content, so this will take planning.
Remember that frequency doesn't mean posting every day, but posting at set times — like every two or three days, or on fixed days of the week. Consistency is algorithm-friendly.
identify trends
When you have your plan with the content you want to take to your audience, it becomes easier to adjust to produce according to the trends that are booming. So a very important reel tip is every morning you enter the Reels and look what creators are posting.
Is there a song that keeps repeating itself? A choreography, an effect that is always appearing? Save those audios and effects and see how you can use them for your content.
Use a soundtrack that matches your content
I commented quickly above about the songs, but here it is worth a reinforcement, because the songs and audios that are available on Instagram are a fundamental part of getting many views on the reels. But the options available there may not always match your content, so Do not be afraid to dare looking for other ways to insert a track for your video, and to edit or mix.
Here in the showmetech we already gave tips for great apps to download music on mobile, take a look and always have varied options to have more relevant content.
Include text and captions
Among all the reels tips, use subtitles is one of the most relevant. For two reasons: the first is accessibility. The use of subtitles and alternative texts is very necessary, because hearing impaired people can access its content.
And the second reason is that a lot of people end up watching the video with the audio turned off, so by using subtitles, you keep that person watching your content, even if they aren't necessarily listening to what you say.
Another important thing is the placement of your text in the video. If you don't put the caption where it can be easily seen, people may not see your content. So always position the caption within the 4:5 ratio, so whoever sees it in the feed ends up reading it too.
Instagram has text tools, but this author here prefers to use the CapCut to subtitle the videos. There it creates the caption automatically, and you just need to check the spelling.
Get more traffic with the “link in bio”
One way to gain more traffic is by getting visits to your profile, and of course directing you to your link on your — whether for sale or for your other social networks. So a cool thing to do is create content that can get people to enter your profile. Use creative headlines, catchy captions, and all the tools available to get people to look at your profile. A tip is to use some tool, like the Linktree or the Milkshake, to organize your links. So people have faster access to your other content.
Use relevant hashtags
It's not just going out putting a million hashtags random that will work. You need to use hashtags that are relevant to your content. Remember when we talked about identifying your audience and your niche? It's about that too. So always use hashtags that are important to who you are trying to reach so that people who want to know about your content can find you through it.
Oh and another tip is, don't use too many. You don't need to use 10/20 hashtags, between 3 and 5 is enough for the algorithm to understand what your content is about and indicate to people who are interested in them.
Post your reels in feed and stories
And last but not least: use the button to share your reels in the feed. And always repost on your story, using stickers that encourage your follower to click on the video. If you like to have a harmonious feed, in reels it is possible to add covers, so your feed will remain all organized.
By publishing in the feed, those who visit your profile will have the chance to see your content from reels without necessarily switching tabs, increasing the views of your content.
See also other features
So, what did you think of our tips? Do you think we missed anything? Comment here! And of course, be sure to check out our dihow to go viral on TikTok and be big on all social networks.
Sources: Latter Blog | BeeGood
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