Kwai Tips for Content Creators and Journalists

In a press conference held today by the Kwai, we saw some tips and guidance on how content creators and journalists can boost their content within the platform. the tips of Kwai range from the most basic ones, like not extrapolating the one-minute duration of videos, and even about how the social network algorithm works. Shall we check?

After all, what is Kwai?

Right away, the team responsible for the broadcast made it clear about the pronunciation of the platform, which is often confusing for some people, who speak “cauai”, being its pronunciation exactly the way it is written: “asshole“. THE Kwai is a video social network that is a direct competitor of the largest social network today, the TikTok, and features editing and publishing tools that are very similar to each other.

O Kwai features several screens that help you navigate the application. Get to know some of the main screens and tools and get the most out of the social network:

• Home “For You”: the home screen and its timeline, Home presents everything you will see according to artificial intelligence, through the Kwai algorithm that understands the content you see and interact with the most;
• Profile: place where you can view everything you post, as well as the basic information that involves your profile, such as the number of followers, how many accounts you follow, the name of your profile, your description, photo that identifies your profile (avatar) and other miscellaneous options;
• Notifications: through this location you can find out about everything that surrounds your profile, such as likes given to your videos, comments made, shares and even the contact they make with you appear in this area;
• Gravação: when you open the part to record some content, you see everything that you can use for the production of the video, such as the red recording button itself, filters to be applied, effects, music that can be used in the background and many others ;
• Discover: and, finally, the “Discover” feature, where you can browse and discover many other videos, hashtags and accounts according to your searches. Remembering that everything that is searched here will be included in the Kwai algorithm for possible displays of content of interest to you, in your timeline.

Tips for engaging in Kwai

The entire event was focused on information that can help users of the social network to increase views and possible viralization of their content and videos within, and who knows, even outside the platform. Of the most basic tips, it was said that the platform focuses on short videos on the main content to be presented; there is no chronological order for the videos to be displayed on your timeline, they are displayed as the algorithm learns from your profile; there is a high diversity of content, from comedy, sports, to education, games, travel, etc.; and, of course, with a lot of news inside the platform.

Among all the tips provided, there was greater focus on the following topics:

• High percentage of video time watched;
• Shares;
• Comments;
• Likes.

That is, the more videos are viewed until the final, the greater the chances of you going viral with your content, and consequently increasing your numbers of shares, Comment e likes, which also help drive this content.

Even if you already use the Kwai, follow us: @Showmetech

Trending Topics

As is well known in the Twitter, the Trending Topics are also included in Kwai. Through them, you can find out about the topics that are most popular at the moment, and as part of the tips, always check what is happening in the TTs (acronym for “Trending Topics”) to make your content can be a great way to engage with your content. Keeping track of what is in the spotlight as well as timing, that is, publishing your content at the most opportune moments, are essential tips.

Kwai Style

The videos and content of Kwai have their own structure, showing that if you want to engage specifically in this social network, it is very important that you follow its standards. With that in mind, the team talked a little about the Kwai Style, which would be some standard guidelines for content published on Kwai, such as the ones below:

Organization

Trying to hook the user to your content, hooking them right at the beginning of your video is essential. The tip that the team offers is precisely, within the initial three seconds, that you already give the fact of what will be said, so you already speak the main content that will be addressed next.

Visual

Have one visual identity is also very important. Some content creators have their visual identities already established, which brings recognition and audience loyalty. Once someone sees your content, with the look you usually present, it will be easier for that user to watch your content until the end, after all, he already knows your work.

Green Background

One of the smartest features among those currently offered on social networks, including KwaiIs Green Background. This function allows you to have an image or video in the background and you can interact with that image or video, offering more interesting content, as the user will not only see you, but also the content you are presenting.

Voice Over

Proceeding with features within the platform, the Voice Over it's another way to present your content. It works as a background voice of what you want to present. For example, if there is a sequence of images or a video itself to be shown, you can use Voice Over to narrate what is shown or to provide additional information while the video is being played.

beyond the news

Like Kwai works in a non-chronological way, it is also necessary to think about contents that can become defeated ou obsolete with time. The tip Kwai for this case, it is precisely to make a compilation of news with information that complements each other, so that, if one of them is published in a “loose” way, it does not end up becoming less interesting than a set of news.

show whenever possible

Some content creators prefer to show only themselves in the video, but this may not always be the best way to present content: show yourself, but also display images like screenshots (prints) or different images to illustrate some news, but keeping you as the main vehicle that will transmit the news.

Priority in Kwai

to engage in Kwai It is necessary that you keep in mind the standards of the Kwai, that is, if you want to record a video outside the platform to publish on Kwai, this content may not be seen as much as one from the platform itself. An example of this is the display format, which is in 16:9, but if it is recorded on third-party tracks, it may end up being in other formats.

Kwai tips in general

The Kwai team even made a compilation of tips that can be used in general, such as:

• Um active profile has more chances of engagement than one that doesn't post as much. Posting one video a day can help;
• videos that fill until then smartphone have more credibility;
• Short videos that are in between 15 to 30 seconds also tend to be more attractive on this platform;
• Use the Discover page to check out the best and most used hashtags, can help you increase the views of your videos;
• always keep the updated application;
• Avoid delete your videos: they might go viral at some point;
• Discover our rules established by Kwai to maintain the quality of the social network;
• Use scenarios well illuminated, so you can always be seen in your recordings;
• How much more original e creative for your video, the greater the chances of going viral;
• enjoy among the initial two to three seconds of the video to present what will be said soon after, stoking the user's curiosity;
• Descriptions and hashtags are definitive, that is, once published, they cannot be changed. In this case, use it wisely with a maximum of five hashtags per post;
• Use the resources of edition from the application itself can further leverage its production;
• do not publish duplicate videos. Do not post a video of yours that has already been published once and do not repost videos of others that have already been published, this will harm the reach of the view.

Follow all these tips to be able to create more and more accessed content! And if you don't have the app yet, you can download the Kwai for smartphones iOS e Android.

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