14 tips to gain followers on Instagram

O Social media coordinator is one of the most successful social networks in the history of the internet. If you want to make your account boom, know that there are great practices that can help you gain followers organically, without resorting to tools that could compromise your account. Check out our tips:

Have a business profile

The first step to gaining followers on Instagram is to turn your account into commercial. This type of profile (BusinessThis unlocks access to various resources. Here are some advantages:

• Promote posts, Stories, and Reels with personalized targeting (by city, age, and interests);

• View real data about who your followers are and when they are online;

• Facilitate direct contact with customers through email, phone or WhatsApp buttons.

Below, you'll find a step-by-step guide to converting your personal account into a business account on Instagram:

Step 1: Open the Instagram app and go to your profile. To access your profile, tap Profile or in the profile picture in the lower right corner.

Step 2: Touch Edit.

Step 3: Touch Switch to a professional account.

Step 4: Touch Advance.

Step 5: Select a category that best describes you (you can choose whether or not to display this category on your profile) and tap Switch to a professional account.

Step 6: Finally, in Edit profile, select Contact Options and add the details you want to share.

Now you will notice that your profile displays the category you selected and that the Professional Panel.

No Professional Panel, you'll have access to various insights and tools, such as views, interactions, new followers, and shared content. You can check activity times, gender, demographics, and post reach, applying filters by week, month, or year, to track and evaluate the results of your marketing strategy.

Have a marketing strategy

Now that you've converted your account to a business account, the next step is to understand who is your audienceTo achieve real results on Instagram, it's essential to understand the habits, interests, and behaviors of your followers and create posts that generate engagement organically.

A practical way to do this is to create people, which are fictional representations of your ideal customer. They help you visualize who you're creating content for. For example:

• Marina, 25 years old, a design student who loves visual trends and seeks creative inspiration on Instagram.

• Carlos, 35 years old, a small business owner looking for digital marketing tips to increase sales.

• Luana, 29 years old, passionate about sustainable fashion and always looking for new brands with this purpose.

Defining personas allows you to plan content that truly resonates with the people you want to reach. This helps you create more targeted posts, improve engagement, and strengthen your brand identity.

Track your metrics

To grow in the Social media coordinator, it's essential to monitor your profile's results and adapt to changes in audience behavior. To do this, you can use Instagram Professional Dashboard, which we have already presented previously, but there is also the option of using the Facebook Creator Studio (Meta Business Suite). See the step-by-step guide and benefits:

Step 1: Enter the website through the browser MetaBusiness Suite and log in with the account that manages your Instagram.

Step 2: Once logged in, your account will be linked to the Meta website and you will have access to all feed posts, Stories, Reels, as well as metrics such as reach, likes, comments, shares, and impressions.

Step 3: You can also schedule new posts directly through the website. To do this, click on Create publication.

Step 4: Then write your caption, add images or videos and click Publish or choose the date and time you want to schedule.

Tip: Check your data at least once a week to adjust posting times, formats, and topics, ensuring your content is always aligned with your audience's behavior.

Publish content that sells

A brand needs to publish content consistently, mixing educational posts that increase authority with promotions of products or services that generate revenue.

An effective strategy is to indirect promotionInstead of simply advertising, you showcase the product or service in an attractive and natural way, highlighting benefits and encouraging engagement without pressuring a purchase. This can be done, for example:

• Taking photos of products in use or in everyday situations;

• Creating short videos that show how the product helps the user;

• Redirecting followers to the official website or shopping app, without forcing the sale.

A good example is Samsung, which presents its products in a lighthearted way, highlighting benefits without pressuring people to buy. See the example with Galaxy Watch 8, presented in use along with its health benefits.

View this post on Instagram

Post Instagram Stories

To be seen at Social media coordinator, you need to be active and show the algorithm that your profile is constantly publishing content. Stories Stories are one of the best ways to stay active and connected with your audience. This is because, with a Story, you don't need to worry too much about visual identity. Posting multiple Stories a day keeps your brand visible, as the colored circle around your profile indicates recent activity.

To create a Instagram Story is quite simple:

Step 1: Open the Instagram app and tap the camera icon in the top left corner or swipe right from the home screen.

Step 2: Choose the desired format.

Step 3: Personalize with stickers, GIFs, polls, hashtags, or mentions. Here, you can get creative and add different elements to engage your followers.

Step 4: Finally, tap Share to publish your Story.

Repost followers' Stories and Reels

A simple repost of a photo sent by a customer can, in addition to proving the quality of the product or service, increase your engagement and attract new followersMany people enjoy being featured on the brand's official channels, and this can be used to your advantage.

To take advantage of this strategy, follow these steps:

• When shipping a product or providing access to a service, please include a message encouraging the customer to tag your brand profile on Instagram.

• When the customer makes the appointment, repost the photo, Reels or Story in your feed or Stories, showing the real use of the product or service.

• create a featured on your profile with this content, so that new visitors can see it immediately positive and real feedback.

Republishing a Story is very simple:

Step 1: When your follower tags you in a Story, you'll receive a notification in your messages saying: "So-and-so mentioned you in their Story." Then select the option “Add to your story”.

Step 2: Edit your Story as you wish (add text, stickers, etc.) and tap "Share" to post it to your Story.

It's important to remember that in order for you to repost a Story, the user must tag you in the Story or allow Stories to be shared in their privacy settings.

To repost Reels and photos, the process is similar:

Step 1: Find the Reel or photo you want to share and tap the paper airplane icon below the post.

Step 2: Select “Add to your story”.

Step 3: Customize your Story however you like and tap "Share".

This approach turns customer content into free social proof, strengthening your brand's authority and encouraging new followers to engage.

Create an interactive hashtag

You've probably seen a hashtag or brand phrase so catchy that it's been used in multiple posts. On Instagram, anyone who wants to be successful should create a hashtag that connects with their slogan or the brand name. An example is the McDonald's, which generated a large number of organic posts with the #mequi.

This technique can be applied to any company or personal profile to increase likes and gain followers. For that:

• Promote the hashtag on Stories or feed posts so that your followers can start using it.

• Search for popular hashtags in your industry;

• Create your own hashtag and use it on all posts on your profile.

Post at the correct time

There's no point in creating a comprehensive marketing strategy if posts aren't published at the right times. A HubSpot study that analyzed over 37 million posts revealed that, in South America, the highest engagement times on Instagram are between 6pm and 8am e between 19pm and 21pm at night. Globally, peak interactions occur around 20 hrs, with Sundays being the best performing days. Fridays tend to have lower engagement.

However, results may vary depending on the audience of each profile. Therefore, it is worth monitoring your own Insights and adjust your posting schedule according to your followers' behavior, especially considering the time zone and habits of the audience you want to reach.

See how to schedule your posts on your computer using Facebook Creator Studio (Meta Business Suite):

Step 1: With your account logged into Facebook Creator Studio (Meta Business Suite), select the option “Create post”.

Step 2: Fill in all publication information, including video, photo, caption and hashtags.

Step 3: Scroll down the page until you find the option “Set date and time”. Select it and fill in the fields with the desired day, month and time for publication. Remember that scheduled posts must be scheduled with at least 20 minutes and at most 29 days in advance.

Step 4: Finally, click "Program". Your post will be scheduled, and you will be able to track all scheduled publications in the Meta Business Suite calendar.

Is important test different schedules and be sure to follow the results through Professional Panel do Social media coordinatorThis way, you can identify when your audience is most active and adjust your strategy to achieve maximum views and interactions.

Diversify your posts

Using different content formats is one of the most effective ways to gain followers and increase engagement. This shows that your profile is active, creative, and delivers real value to your audience. In addition to traditional photos with useful everyday information, try using carousels (great for tutorials and lists), short videos with quick tips or behind the scenes, and reels with trending themes.

Another good strategy is to publish informational graphics, light memes related to your niche or Q&A videosThe key is to vary the formats to keep your audience curious and engaged. Even if the goal isn't to sell, it's important that each post piques the interest of those who visit your profile and encourages followers to continue following your content.

Lives are essential

Connecting with your audience through live streams is one of the most effective ways to strengthen your presence on Social media coordinatorIdeally, they should be done weekly or at least every two weeks. The topics can vary, but it's important that they are related to your niche or the products and services you want to promote.

It is important to remember that to do lives on Social media coordinator, you must have a public account with at least 1.000 followers and more than 30 days old. Private accounts or those with fewer followers cannot broadcast live.

Below, see the step-by-step guide on how to create your live stream:

Step 1: Open the Instagram app and tap the “+” icon at the bottom center of the home screen.

Step 2: Swipe to “Live” mode at the bottom of the screen.

Step 3: Customize your settings, such as the live title and the audience who can watch it.

Step 4: Finally, tap “Start Live Video” to begin streaming.

When you go live, Instagram will notify your followers. followers ou Close friends, depending on the audience selected for the broadcast. During live broadcasts, you can interact with viewers through comments, likes, and other features during the live video.

After the broadcast ends, the video will be saved to your archive if you enabled Live Archived Items in your profile settings before going live. You can also choose to save it to your camera roll or share it as a Reel on your profile.

Tip: Announce your live stream in advance, preferably at least a week in advance, and use the countdown sticker in Stories to remind your followers. Also, if a trending topic emerges and you have something relevant to share, seize the moment and go live, as the algorithm tends to favor this type of spontaneous content.

Interact with your audience

Maintaining close contact with your followers is essential for engagement and profile growth. Some practical ways to do this include:

• Interactive Stories: Use polls, question boxes, quizzes, and stickers to get feedback, discover preferences, and test new ideas.

• Comments: Reply, like, and tag followers in your replies. Encourage comments in your captions and ask them to tag friends.

• DMs (private messages): Open this channel to clarify questions, receive suggestions, and provide support. Respond attentively and stay organized to avoid compromising productivity.

Interacting consistently helps convert followers into fans, increases engagement, and strengthens your Instagram profile's authority.

Take advantage of trends

Taking advantage of trends is essential to keeping your profile relevant and engaging new followers on Instagram. This includes Musicas, challenges , popular hashtags, viral themes e seasonal events.

• Enjoy top-notch music and effects: Use songs or effects that are trending on Reels and creatively adapt the trend to the context of your brand or product;

• Combine popular and branded hashtags: Explore trending hashtags related to your niche and combine them with your brand's own hashtags to reach new audiences;

• Participate in popular challenges: Get into trends or challenges of the moment, adapting the idea to your product, service, or educational content. For example, in a challenges dance, you can show your team or product in a fun way;

• Explore holidays and events: Stay tuned for high-profile events and special dates, creating themed posts and Stories that take advantage of these moments to generate engagement.

It's important to monitor trends daily, whether through Reels or the Explore tab, because the faster you create relevant content based on a trend, the greater the chance of engagement. However, it's always important to evaluate whether the trend makes sense for your brand and adds value to your audience so you can gain followers organically.

Partner with influencers

Building market authority is essential for any brand looking to increase sales and recognition. One of the most effective ways to achieve this goal is through partnerships with digital influencers who already have an engaged audience and trust their recommendations. In addition to big names, it's also worth considering microinfluencers, which have smaller but highly loyal communities with higher engagement rates.

Many marketing agencies offer ready-made influencer networks to create campaigns, but you can also reach out directly to creators who align with your brand's purpose. Here are some best practices for finding ideal partners:

• Participate in industry events and fairs;

• Interact with influencers on social media;

• Use hashtags in your niche to discover new profiles and follow those who are already talking about topics related to your content.;

• Analyze the actual engagement of profiles before closing partnerships, prioritizing quality over quantity of followers.

The most important point is to choose strategic and authentic partnerships that truly make sense for your audience.

Create custom ads

Investing in Instagram ads is one of the most effective ways to increase your reach and attract new followers or customers. The platform's paid media tool allows you to precisely target your audience, choosing the city, state, age range, gender, and even the interests of those who will view your content. This way, your brand is displayed precisely to those most likely to be interested in what you offer. Here's how:

Step 1: Open the Instagram app, go to the post you want to promote, and tap Turbocharge Post below the publication.

Step 2: If you are not already connected, the system may ask you to link a Facebook page to your professional Instagram account.

Step 3: Set your location.

Step 4: Select what you want people to do when they see your ad. You can choose between visiting your profile more, visiting your website, sending you a message, or generally increasing engagement.

Step 5: Define who will see your ad.

Step 6: Finally, select your budget and payment method. The daily budget is freely adjustable, with a minimum of R$8, and you can also choose the campaign duration.

It is worth remembering that the longer the ad remains active, the greater the reach and return tends to be.

So, did you like our tips? Then don't forget to share this post with your friends and follow our website to stay up to date with other news, tips like this, and everything about the world of technology.

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Text revised by Alexandre Marques in 27 / 10 / 2025.

Source: Social media coordinator.