LG 2024 Squad receives a new team of influencers, check it out!

A LG Business Solutions announced the new team LG Squad 2024! This group is made up of 12 digital influencers specialized in air conditioning installation, who now act as brand ambassadors. Every week they will share content on their social networks, spreading LG's messages and the best practices in the sector, both in terms of equipment installation and operations.

LG cares about offering the best experience to the end consumer and, therefore, having the Esquadrão partnership is so important for us. The team of ambassadors carries out essential work, educating and training professional installers, as having a network of capable partners contributes to better installation of our air conditioners and the satisfaction of our customers.

It states Rodrigo Fiani, Vice President of IT, B2B and Air Conditioning Sales at LG do Brasil

Understand the campaign

Ambassadors are in charge of sharing enlightening content on air conditioning maintenance and installation. They also answer questions and queries from followers, offering support and guidance. These professionals also conduct training for other installers, contributing to the technical improvement of the community. Your presence at fairs and industry events represents LG, promoting the brand and highlighting its commitment to excellence in the air conditioning industry.

These publications will have a combined reach of more than 300 thousand followers, significantly impacting the interested public. LG Squad influencers will conduct training for others installers e partners, thus contributing to the dissemination of knowledge and good practices.

LG also stands out for its presence at events and fairs, with Squadron members representing the brand not only across the country, but also abroad. This LG ambassador program is a pioneer in Brazil, having been started in 2018. Since then, more than 7 thousand posts have been made by Esquadrão influencers, generating a positive and continuous impact in this area.

Expanding beyond LG Squad

In addition to Esquadrão LG, the brand also promotes other initiatives with the aim of improving the market and offering an increasingly specialized service to Brazilian installers. A Air Conditioning Academy is responsible for carrying out training both online and in person. These courses are offered at Business Solutions Center, the brand's showroom located in the Barra Funda region, in the city of São Paulo (SP), and also at the LG branch in Porto Alegre (RS).

The company also has the LG Expedition, a traditional event that takes place annually, bringing together hundreds of professional air conditioning installers in Brazilian capitals during the second half of the year. The objective is to present the latest news from LG and provide professional development opportunities for participants. This initiative has been fundamental in strengthening LG's relationship with installers and contributing to the continued development of the air conditioning market in the country.

Meet the new ambassadors

• Aluisio Rice – Teresina/PI, 1,7 thousand followers. “Member of the LG Air Conditioning Squad. Thermal comfort, high standard air conditioning";
• Arthur Lyra – Maceió/AL, 15 thousand followers. “Sales, installation and maintenance. Since 2010. +100 multi LG 2023";
• Carlos Djones – São Paulo/SP, 18 thousand followers;
• Jobs Ney – Rio de Janeiro/RJ, 39 thousand followers. “Refrigeration Specialist. Taking HVAC-R knowledge throughout Brazil. LG Squad";
• Glue Millennium – Recife/PE, 16 thousand followers. “LG Squad Member";
• Leonardo Guimarães – Rio de Janeiro/RJ, 10 thousand followers. “LG ambassador from Brazil. Air conditioning technician";

• Maurício Eberle (Leber) – Porto Alegre/RS, 2,1 thousand followers. “Air conditioning system installer. Member of the LG Air Conditioning Squad";
• Michael de Carvalho – Poços de Caldas/MG, 14 thousand followers. “Sharing knowledge as a specialist in air conditioning and air conditioning infrastructure! LG Squad Member";
• Pedro Brook – Governador Valadares/MG, 16 thousand followers. “Come be the best, come be Ribeiro Air Conditioning! LG Squad Ambassador @lgdobrasil. Multisplit and VRF LG projects."; 
• Roberto Used – São Paulo/SP, 2,4 thousand followers. “Echo Since 2009";
• Rodrigo Rofran – São José dos Campos/SP, 11 thousand followers; 
• Saul Maia – Recife, PE, 14 thousand followers. “SMV air conditioning solutions".

And you, what did you think of the team of influencers? Tell us in the comments!

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Photo edited by Kate Middelton cause on the internet | TRIO

reviewed by Glaucon Vital in 14 / 3 / 24.