Google Ads Ad Extensions: what they are and how to use them

Create campaigns in Google Ads is one of the most used digital marketing strategies by companies today. In addition to campaign optimization, the use of google ads ad extensions are a solution to make your ads stand out from those of your competitors in a crowded online marketplace.

Do you want to know the advantages that ad extensions offer to any sponsored links campaign? Keep following this post DGAZ Marketing, agency Google Partner specialized in Google Ads!

Ad extensions in Google Ads

In short, the ad extensions is extra information that expands the ad, making it even more useful to users. At ad extensions may include phone numbers, exclusive links protocols for website, for landing pages, among others.

The tip is to choose the types of ad extensions that will ensure a better performance for the campaign. Thus, it is easier to achieve the business goals and according to the company's needs.

As a general rule, there is no additional cost to take advantage of the ad extension options offered by the ad platform. Google. Some ad extensions are automatic, that is, the Google AdWords automatically inserts extension information into your ad.

This option includes the “click to call” feature, in addition to automatic calls and extensions. sitelinks. Others ad extensions are manual, which means you can customize your ads to your own preferences.

Types of ad extension in Google Ads

See some types and ad extensions that can be used in your advertising campaigns. exclusive links sponsored. These options are always used by qualified professionals to develop campaigns, as is the case of the DGAZ.

sitelink extensions

Os sitelinks from Google Ads are exclusive links additional features in your ad that will direct users to a specific page on your site. Then, these selections sitelinks they may refer to specific shopping trends or promotions.

As extensions of sitelinks allow:

• measure clicks that point to specific pages of sitelinks on your website, helping you to learn even more about customer preferences;

• Run campaigns short-term specifics on internal pages on your site to facilitate the execution of seasonal campaigns;

• Create sitelinks specifically for mobile device users.

Callout extensions

With callout extensions, it's worth including additional descriptive text in your standard text ads. You can include specific attributes about your business, products and services that will appear below your ad on the Google Search Network. Google.

Callout extensions are similar to callout extensions. sitelinks. However, the difference is that they cannot be clicked. Therefore, it is better to use them as additional bookmarks with extra information in order to attract users.

message extensions

This type of ad extension is perfect for campaigns where customer targeting is done on mobile devices.

As such, message extensions allow your customers to intuitively get in touch with your brand. The campaign of Google AdWords will display a call-to-action such as “Send us a message”.

Call Extensions

If your business values ​​phone calls, this will drive the right kind of conversion! The call extensions Google Ads allow the user to call your company directly in the search results.

And, of course, these extensions can be combined with others in order to further improve the performance of your campaign. 

Typically, setting up these and other extensions is not complicated. But for those who don't have skills with Google Ads, the ideal is to let a team of professionals do this.

Remember that extensions and the choice of keywords are important in the process of converting and optimizing campaigns. So, don't hesitate to look for a Google Ads specialist agency.

Google Ads Agency

A DGAZ Marketing, for example, is more than an expert on the subject. We are one Google Partner agency, which has a personalized service from the Google, which allows us to build shortcuts more easily to bring results to our customers.

Want to optimize your campaigns with ad extensions in Google Ads? Talk to one of the consultants at DGAZ Marketing!