Facebook Lite is the company's newest success

The American company FacebookDirected by Mark Zuckerberg, seems to be in tune with emerging markets. Two months ago Facebook launched a new app called Facebook Lite, the app came with an incredible proposal, to make the social network easy to use even if you didn't have the best device or the best internet connection.

The application has already reached the mark of 100 million of downloads per month and Play Store It already has over a million and a half reviews. Having been created for markets like Brazil, India and the Philippines, it enables any Android user to use the main features of the social network without having to sacrifice their data plan or their battery.

It is possible to upload photos, like, share and make posts and check in, the current version does not yet allow managing pages.

Make the social network app have only 1 Mb size wasn't easy either, one of the engineers who worked actively on the project said that Facebook continually sent employees to these emerging markets to use the app and see what could be improved, in addition to instituting the “Tuesdays 2G”, where the development team could only work using 2G connection.

But why does Facebook want you to have the app installed so badly?

It is worth remembering that companies like Facebook do not produce things that can be sold, unlike Samsung, for example, which measures its success or failure by the number of device sales, Facebook measures its success by the number and time of users on the network. Social.

In addition, Facebook is not free, if you are a company that wants your publications to reach the greatest number you have to pay for it, and that's how Facebook maintains itself.

Therefore, the more people use the Facebook, the more he can charge a company or brand for the reach of publications. The company appears to have found that users in emerging markets spend twice as much time online as users within the US, so any investment in a lighter application pays off.

The app is currently only available for Android and can be downloaded from the Play Store., asked if it would make a similar app for iOS, the company did not respond.

Have you already downloaded the app? If so, tell us about your experience with it.

Source: Techcrunch