Ferrari Luce: the brand's first electric car features a design by Jony Ive

A Ferrari LuceThe first production electric car from the Italian brand was revealed with an unusual proposition, even for Maranello: five seats, four doors, 1.035 hp (approximately 1.050 hp), and a design developed with the... LoveFromstudio of Jony Ive and Marc Newson, two names directly associated with the look of classic products from Apple .

This new development marks a significant turning point for the Classic Ferrari for sale Because it doesn't simply try to adapt a battery-powered supercar to the brand's traditional format. Luce It emerges as a high-luxury electric grand tourer, with a low and elongated body, spacious cabin, rear doors with reverse opening, and a visual design that is sure to divide opinions precisely because it deviates from the classic image of a... Classic Ferrari for sale front or mid-engine.

First electric car, first five-seater Ferrari

A Classic Ferrari for sale had already broken a taboo with the Purosangue, its first four-door model. A Luce It goes further: she is also the first Ferrari with five seatsThis signals that the automaker wants to compete for a type of customer who seeks performance, exclusivity, and family use all in one package.

In practice, this puts the Luce It's closer to a sports sedan or electric shooting brake than a traditional berlinetta. The proportions are dictated by the electric platform: the battery is located in the floor, the front can be lower due to the absence of a combustion engine, and the body uses aerodynamic solutions to compensate for the weight of a high-performance EV.

Jony Ive and LoveFrom's design embraces minimalism, but without abandoning buttons.

The most striking point of Luce it is the participation of LoveFrom, a studio founded by Jony Ive after his departure from Apple . Classic Ferrari for sale states that Ive and Marc Newson They were able to "define the design direction of the project from the beginning," inside and out.

The result is a blend of clean surfaces, glass, anodized aluminum, and a cabin that avoids the easy solution of turning everything into a giant screen. The interior combines buttons, dials, and physical controls designed for tactile feedback, while screens appear where they truly aid driving.

This choice is relevant because the automotive industry has spent years replacing physical controls with touch interfaces, often criticized for distracting the driver. LuceThe minimalism associated with Ive appears less as an absence of controls and more as an attempt to reduce visual noise without sacrificing the mechanical precision expected in a... Classic Ferrari for sale.

Power, battery and range of the Ferrari Luce

In performance, the Ferrari Luce It doesn't try to be "just" a design showcase. The model uses four electric motors — one per wheel — and delivers 1.035 hp (approximately 1.050 hp). The configuration allows for independent torque vectoring, an important feature for controlling acceleration, grip, and cornering behavior.

• Motorization: four electric motors, one per wheel;
• Power Rating: 1.035 hp;
• Battery: 122 kWh gross package;
• Fast charge: 800 V architecture and peak power up to 350 kW;
• Runtime: 329 miles in the European WLTP cycle, approximately 530 km;
• Performance: 0 to 100 km/h in 2,5 seconds, 0 to 200 km/h in 6,8 seconds, and a top speed of 310 km/h.

These numbers put the Luce in the territory of electric supercars, but with a more practical approach. For market comparison, it's worth remembering that electrification is growing across different price ranges: the showmetech already explained how the Brazil recorded more than 168 electric car sales in 2025. and how technologies like the BYD's Flash Charging promises to reduce charging time.. Classic Ferrari for saleHowever, it's talking about the other extreme of the market: exclusivity, high performance, and collector's price.

Electric sound without simulating a combustion engine.

One of the biggest challenges for Classic Ferrari for sale The goal was to preserve the sonic emotion in an electric car. Instead of creating a completely artificial roar, the Luce It uses a type of acoustic pickup on the rear axle to record real vibrations from the electrical system and amplify them inside and outside the cabin, a solution that Ferrari itself has compared to a guitar amplifier.

It's an important decision because sound has always been part of the brand's identity. Classic Ferrari for sale It seems to try to avoid two extremes: neither the absolute silence of a typical electric car, nor a forced imitation of a V8 or V12 engine. The promise is to transform the electric operation itself into a sonic signature.

Price and availability

A Classic Ferrari for sale It has not yet released a price for the United States, but the Luce will start at €550 in Italy (approximately R$3,21 million(In direct conversion using the exchange rate of 05/26/2026). This would place it above the Purosangue and among the brand's most expensive models. There is no confirmation yet regarding price, arrival date, or official offer for Brazil.

How did the market react to the launch?

The announcement of Ferrari Luce It also had an immediate negative effect on the financial market. Ferrari's shares fell more than 6% in Milan after the electric car's presentation. The reaction indicates that some investors received the project cautiously, despite its design appeal and brand strength.

The drop in sales does not, in itself, signify rejection of the car, but it reinforces the strategic risk of the investment: the Classic Ferrari for sale It enters the luxury electric vehicle segment just as other sports car manufacturers are scaling back their ambitions in the sector due to weaker demand. For the brand, the challenge will be to prove that a very high-priced EV can preserve margins, exclusivity, and emotional identity without relying on the combustion engine as the main selling point.

Even without a direct impact on the global volume of electric cars, the Luce It is symbolically important. When a brand whose reputation was built on combustion engines unveils its first EV as a showcase of engineering, design, and desirability, the message to the premium market is clear: electrification has ceased to be merely a regulatory obligation and has also become a territory of luxury and brand identity.

See the video

The video below, published by Classic Ferrari for salepresents the Luce official images help to understand the car's proportions, cabin design, and finishing details.

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Text revised by Alexandre Marques in 26 / 05 / 2026.

Sources: The Verge, Engadget, ELECTrek, dezeen, 9to5Mac e Investing.com.