56 free ESPM courses offered in 2022

Look at that great news: in 2022 we will be able to take 56 free ESPM courses, all live and, therefore, with interaction with teachers. THE Higher School of Advertising and Marketing is offering again the pocket lives, following what it did in 2020 at the beginning of the pandemic. Once again technology helping us to have access to excellent teachers of the institution, without leaving home.

The institution has undergraduate, graduate, master's and doctoral courses that are reference in subjects related to advertising, communication, design, journalism and marketing. ESPM's free courses listed here follow the subjects it has authority over.

By the way, we have a list with 1.551 free certificate courses from 56 different institutions, and all 70 free ESPM courses offered last year are listed there. They can be watched, but will not provide you with any certificate of completion, as happened to those who signed up and watched live on the day.

Fortunately, for 2022 certificates will be issued as happened in 2020. 2022 free ESPM courses are great, you will have contact with the best teachers in each area. I made several of them last year and I highly recommend them!

List of free ESPM courses with free certificate:

• 03 / 08 - How to add value and competitiveness to Brazilian agro products?
• 04 / 08 - Netnography
• 09 / 08 - Branding: From Purpose to Customer Experience
• 10 / 08 - Data driven: how to influence decision making in digital strategies
• 12 / 08 - Product Lifecycle
• 13 / 08 - Financial Digital Transformation
• 17 / 08 - Market: Insights and Value
• 18 / 08 - Inbound Marketing: Introduction to Inbound Marketing methodology with a focus on digital conversion
• 25 / 08 - SEO: How to Select Keywords for Your Digital Strategy
• 27 / 08 - Artificial intelligence and data applied to the consumer journey
• 30 / 08 - Customer Centric Mindset
• 02 / 09 - Big data and artificial intelligence as a lever for business disruption
• 08 / 09 - Social networks, the fashion market and the era of digital tribes
• 14 / 09 - Happiness and well-being: impact for public policies
• 16 / 09 - Branding in the luxury market. The challenge of winning over Generation Z
• 17 / 09 - Primary data and data analytics

Old:

• 01 / 02 - Freedom of expression and “hate speech”
• 02 / 02 - Generational Marketing
• 03 / 02 - Big data analytics, cognitive computing and marketing intelligence
• 04 / 02 - Gamification applied to business
• 05 / 02 - Inbound Marketing
• 08 / 02 - Endomarketing: the important thing is to take care of the root
• 09 / 02 - Diversity and Inclusion in companies
• 10 / 02 - MINDSPACE: a tool to apply to behavioral principles
• 11 / 02 - The Future is right there: behaviors and technologies that will dictate the scenario of brands and consumption
• 23 / 02 - Startups: identification of opportunities and implementation plan
• 24 / 02 - Luxury brand management: challenges and opportunities
• 25 / 02 - Retail Private Label Management
• 26 / 02 - Business Communication Diagnosis and Audit
• 01 / 03 - Virtual Crimes Practiced in the Information Society
• 02 / 03 - Start-up Mindset
• 03 / 03 - Digital Communication in Agribusiness
• 04 / 03 - Omnichannel Experience Design
• 05 / 03 - Digital Content Strategy
• 09 / 03 - Marketing 5.0 in Agribusiness
• 09 / 03 - Demystifying Trade Marketing and the development of Careers in the area
• 10 / 03 - Competencies of Contemporary Professionals
• 11 / 03 - Branding and the Spirit of Time
• 12 / 03 - Persuasion and argumentation techniques that work
• 15 / 03 - Behavioral Economics, Collaborative Economics and Sustainability.
• 16 / 03 - How to give useful feedback to drive development
• 17 / 03 - Strategies for building customer relationship rules in digital
• 18 / 03 - TRENDS in Agro in the resumption of the Pandemic
• 19 / 03 - Strategic Positioning
• 25 / 03 - Agribusiness Continuity: Management and Succession
• 26 / 03 - How to face the fear of performing in public
• 29 / 03 - ESG: What is the ESG Agenda and how to communicate it to strengthen reputation?
• 08 / 04 - Data Protection with the General Data Protection Law (LGPD) and the changes with the Marco Civil da Internet (MCI)
• 09 / 04 - SEO: How to Select Keywords for Your Digital Strategy
• 15 / 04 - Service Management in the Digital Age
• 16 / 04 - Shared Value and Sustainability
• 19 / 04 - Competition and Profit in the New Retail
• 20 / 04 - Market Segmentation – from Macro to Micro – Personas
• 28 / 04 - Crisis and the relationship with the press
• 29 / 04 - How to Boost Your Linkedin and Stand Out from the Crowd
• 30 / 04 - Immaterial consumption – people, experiences and places in the logic of consumption

In addition to these free ESPM courses, if you want other course options focused on the marketing area, Google has 83 free courses. We also found 189 free SEBRAE courses with certificate, Ea Microsoft also offers free courses on Artificial Intelligence. All can be done at home, without having to go anywhere. Amen, technology!

About ESPM

Founded in 1951, the Higher School of Advertising and Marketing is present in 4 cities in Brazil: São Paulo; Rio de Janeiro; Florianópolis and Porto Alegre, totaling 7 campus. Its mission is "Train leaders capable of transforming businesses and developing the country” and has among its former students people like Fábio Porchat, Zeca Camargo, Juliana Paes, Didi Wagner, Daniel Rezende (film director) and many others. If you want to know about the undergraduate, MBA, postgraduate, master's and doctoral courses offered, visit the page of ESPM courses.