How to generate social media reports

Companies from different sectors usually assemble a specific team for work related to digital media. The hired professionals start to monitor the data and outline strategies for boosting and reaching the digital sphere, aiming at positive results for the company. Some platforms are available to facilitate this type of analysis, with special tools and features, complete performance reports, graphical visualization and more. O I reported is one of them.

I reported is a company that provides online tools for managing social media reports and dashboards marketing in an easy and practical way. Comprising a wide range of platforms for analysis — from Facebook, Instagram, LinkedIn ao Google Ads, YouTube e RD Station — the initiative is especially focused on freelancers, agencies and entrepreneurs who want to speed up their work by fetching complete data in just three seconds. Learn more about the site below.

What is Reportei?

Created in 2015, the I reported emerged based on the need of one of its partners when looking for content metrics tools for his private agency. With an interactive and intuitive platform, the 100% Brazilian project included some of the main networks used today by several companies.

who enters the I reported, gets access to the data formulation in the YouTube, Facebook, Google Analytics, LinkedIn, Google Ads, Google Search, Mailchimp, Google My Business e RD Station. Currently, the company has more than 2 thousand users, who enjoy the digital marketing reports generated in just three seconds.

Agile and customizable platform

The great objective of I reported is to create a smooth experience based on time optimization in creating and collecting such reports and information from social networks and advertisements. When accessing the platform, the customer first registers their website with basic information. It is possible to manage five accounts simultaneously and three channels per customer, depending on the chosen plan – we will detail them later.

After this process, the user has four main fields available: reports, dashboards, timeline e automation. Each one includes customized tools that integrate the system in order to organize all the information in the interface. The entire collection process is very simple and can be shared with other team members. This is useful for both small agencies and freelancers, as accessing data is very straightforward.

Another interesting factor that makes navigation simpler is the modern design of the platform. The company recently updated its system version on a new data architecture, including changes to the visual identity. In this way, work becomes more intuitive and enhances the personal experience. The communication channels are also integrated, giving the platform's customers several possibilities to use the APIs officers. Second Rodrigo Ferreira, co-founder and CTO of Reportei, the inclusion of new items aimed at the search for “quality in usability”, and not just for the aesthetic character.

How to generate social media reports

It might not seem like it, but managing reports is as simple in writing as it is in practice. By clicking on “new report“, the user only needs to complete two parts: choosing the type of template and the information about the period of analysis and comparison. It is worth remembering, of course, that the customer needs to connect the desired network accounts to the platform.

The first template available is the traditional one from Reportei. That is, it will The first template available is the traditional Reportei template. That is, it will present the main metrics in a succinct and complete analysis. The second is an older model, with less information than the previous one. The third option is called Paid Traffic, while the fourth is Inbound. Both are used for more technical analysis of digital marketing. In addition, it is possible to change data from an existing report and transform it into “My Template".

The report consists of information taken from the performance of social media pages or advertisements. Number of followers, reach, impressions, number of posts, clicks, cost, engagement and likes are examples of metrics available on the platform.

If the user is looking for something more advanced, he will also find it here. For example, specific data for the essential functioning of digital marketing, such as Average Cost Per Click (CPC), Conversion Rate, Ad Reactions and Performances, can be easily accessed. This information is included in the Google Ads, LinkedIn Ads, Facebook Ads and other similar fields.

Once the template is selected, the user proceeds to the analysis period. The options for 7, 15 and 30 last days are already configured, but it is also possible to set a custom date. The next tool gives the chance to retrieve information from the period prior to the selected one. Thus, the client can observe and study the results of the strategies taken, for example, between one month and another.

The last session allows you to enable how many already connected networks will appear in the report. Useful for related teams, companies can have a parameter not only individual, but also collective between each social media. After making all the selections, the process is completed on the green button and the report is ready. Any problem or lack of integration between the platform and the user's networks is notified.

The website metrics chart, as well as detachable posts, will be ready for delivery. Without any delay or hindrance in the search for information—perhaps the Reportei's greatest triumph. Finally, the customer can rename and save the document as a template, as well as forward it to others through a share icon or do the download from him.

how to create dashboards

Productivity is something that Reportei prioritizes. Because of this, the company has developed a space for the creation of dashboards, a visual dashboard full of information from your platform. Commonly used for internal monitoring, this is the perfect format to experiment with the most varied tools available.

To open one of these, the process is exactly the same as for reports, in just two steps: choosing the type of template and the period of analysis and/or comparison. The result is an interactive online display, which gives scope to increase, decrease or simply exclude information that is not of interest to the use of each customer. You can also download the dashboard and send them to other people on the team.

With a variety of adjustment options, the client can also replace metrics with others, such as, for example, including the tool that presents the best days and hours for posting content on the networks instead of impressions. Or simply add all available metrics in a single interface.

When generating the dashboard (and also the template), it appears with the main information highlighted in lines. The customer can also choose to view them in bars or pie charts. There are different combinations that can be made to expand the possibilities of those who use the I reported.

How to use the timeline and automations

The last two fields available are great allies that make the work of customers much easier. The first of these is the timeline. Many companies, especially communication agencies, need to put together periodic presentations to present to their clients. Thanks to the timeline tool, this process becomes more practical.

When creating a periodic line, Reportei provides some places to be filled. With title, date and even a specific icon, the user will describe the history or activities of their description object in “Details“. You can also link a pre-built report to enrich the document.

As the spaces are filled in, a preview of the timeline is laid out on the right of the page. When finished, just save all the information and send the project via email.

As for automations, as the name suggests, this is another way to further optimize your time or that of your team. On a busy day, not always all tasks can be accomplished — and no one likes to exceed schedules. To prevent reports from being unassembled, the user can simply automate this tool, which will create it by itself.

In total, there are four steps: the first is to enter the main time and frequency information, that is, when the system will be activated to create the report. You can choose weekly, biweekly or monthly options.

The second and third parts are already known: choosing the type of template for your report and the frequency of analysis and comparison. The last step is to activate the notifications and where they will be flagged — via the team's email, the client's email or on the Reportei platform itself. When choosing, just finish and activate the automation and it will be ready.

How much does Reportei cost?

With great tools on its platform, the I reported offers four different plans in two categories, monthly and yearly. Regarding prices per month, the variation is mainly due to the number of clients that users can manage at the same time. If an agency has 10 clients, it is more interesting for them to hire an intermediate or more advanced plan, for example.

A company can also subscribe to a customized plan that best meets its needs, requesting support from the Reportei team for more details. Those who join the platform for the first time can have access to the three day free trial to try out all the features before purchasing a plan.

Monthly plans cost:

• Basic: R$ 49,90, with management of up to 5 clients;
• Intermediate: R$ 79,90, with management of up to 10 clients;
• Advanced: R$ 99,90 (most used), with management of up to 15 clients;
• Customized Plans: R$ 129,90, with management for more than 15 clients.

Annually, the plans cost:

• Basic: R$ 499, with management of up to 5 clients;
• Intermediate: R$ 799, with management of up to 10 clients;
• Advanced: R$ 999, (most used), with management of up to 15 clients;
• Customized Plans: R$ 1.299, with management for more than 15 clients.

During this Black Friday period, the platform, which traditionally offers basic plans starting at R$49,90, takes advantage of the date to include any plan for the value of R$1 real, for a period of 3 months. The discount is valid for the 30 new subscribers. After that, the first 100 will be able to purchase Reportei for R$1 real for 1 month of access.

All these topics show how practical and easy it is to work with building ad analytics and social media reports. The processes are very uncomplicated, intuitive and, best of all, customizable for each type of user.

See also:

Also access other related content on showmetech. Learn more about Grabr, trusted travel shopping site.

Source: I reported.