Google Play lowers minimum price for games and apps

Among the giants that develop software, it is certainly necessary to highlight the Google and your system, Android. Available in more than 190 countries, the Google Play – a fundamental part of the Android platform – is a global platform on which developers can build high quality applications and successful businesses.

However, each market has unique needs and opportunities. purchase behavior (in particular) varies significantly between countries. Seeking to give more flexibility to suppliers, the Google Play announced a major change in pricing options.

As of today, the Google Play will allow developers from Brazil and more than 17 countries lower the minimum selling price of your apps, games and items in-apps (products sold “within” an app, such as lives, weapons, potions, etc.).

In Brazil, the minimum price for purchasing these items is now R$0,99 (ninety-nine cents), whereas previously the minimum amount was R$2,50 (two reais and fifty cents). With this measure, the Google Play hopes developers can reach a greater number of users and thus make the content more accessible.

the developers are already allowed to lower the price of their apps and games. To do this, simply visit the Developer Console do Google Play and click on the options “Price and Distribution” or “In-app products" inside app whose value you want to reduce. Check out the list of new minimum values ​​in the countries.

• South Africa: R3,99 (previous minimum price: R10,00)
• Saudi Arabia: 0,99 (previous minimum price: 2,00)
• Brazil: BRL 0,99 (previous minimum price: BRL 2,50)
• Chile: CLP$ 200 (previous minimum price: CLP$ 500)
• Colombia: COP$800 (previous minimum price: COP$2000)
• Philippines: 15,00 (previous minimum price: 43,00)
• Hungarian: Ft 125,00 (previous minimum price: Ft 225,00)
• Indonesia: Rp 3.000 (previous minimum price: Rp 12.000)
• Malaysia: RM 1,00 (previous minimum price: RM 3,50)
• Mexico: MXN$5,00 (previous minimum price: MXN$9,90)
• Peru: PEN 0,99 (previous minimum price: PEN 3,00)
• Poland: 1,79 (previous minimum price: 2,99)
• Russia: 15,00 (previous minimum price: 2,00)
• Thailand: 10,00 (previous minimum price: 32,00)
• Turkey: 0,59 (previous minimum price: 2,00)
• Ukraine: 5,00 (previous minimum price: 8,00)
• Vietnam: 6.000 (previous minimum price: 21.000)