Check out 10 smart TVs for the World Cup.

Smart TVs for the World CupFootball is Brazilians' passion, and if you don't want to miss any matches of Brazil and other teams, now is the time to invest. We've gathered the best smart TV options for the World Cup in various price ranges and will help you choose the best option for your daily life: The list includes smart TVs for the World Cup with useful features to follow the games.

Smart TVs for the World Cup: how to choose

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How to choose a TV to watch games?

Screen size

Before we talk about smart TV options for the World Cup, it's worth considering the size of the room or space where the screen will be placed. This is important because the distance you place the sofa or chairs needs to be measured correctly to avoid distortions and even headaches because the screen is too close.

Besides size, resolution is also important to consider; for example: for a TV 4K 55 inches, the ideal distance varies between 1,1 and 1,8 meters; already for one TV Full HD with the same size, the recommended distance increases to something between 2 and 2,7 metersbecause the lower resolution makes the pixels more visible when they are close to the viewer.

The basic rule for determining the ideal size and resolution for your room is: measure the distance between the back of the sofa and where the screen will be installed, and multiply that value by 40. The result will indicate, in inches, the approximate TV size that best fits that space. For example, if the distance is 1,5 meters, multiplying by 40 gives you 60 inches — meaning a 60-inch 4K TV would be ideal for that setup.

This rule of thumb works well because it takes into account the high pixel density of 4K TVs, which allows the viewer to sit closer to the screen without losing sharpness. The higher the TV's resolution, the shorter the viewing distance can be, and this is especially advantageous in smaller environments, such as apartments. This way, you can achieve an immersive experience even at a shorter distance. See the table below to check the best size and resolution for where you plan to place your new smart TV:

Maximum TV size (inches)	Sofa Distance (Full HD)	Couch Distance (4K)	Couch Distance (8K)
32"	1,20 m	0,80 m	-
40"	1,50 m	1,00 m	-
43"	1,65 m	1,10 m	-
50"	2,00 m	1,25 m	-
55"	2,20 m	1,35 m	-
60"	2,40 m	1,50 m	-
65"	2,70 m	1,65 m	0,90 m
70"	2,90 m	1,75 m	1,00 m
75"	3,10 m	1,90 m	1,05 m
77"	3,20 m	1,95 m	1,10 m
83"	-	2,10 m	1,15 m
85"	-	2,15 m	1,20 m
86"	-	2,20 m	1,22 m
98"	-	2,45 m	1,42 m
100"	-	2,50 m	1,45 m
110"	-	2,75 m	1,55 m
120"	-	3,00 m	1,70 m
150"	-	3,80 m	2,00 m
165"	-	4,10 m	2,20 m

Panel type

Choosing a TV to watch World cup It goes far beyond screen size. The type of panel significantly changes the experience, especially in games with illuminated stadiums, fast movements, and 4K broadcasts. Below are the main types found in the most popular TVs today:

• LED The most basic and also the most affordable panel. It delivers a good picture for everyday use, but tends to struggle more in dark scenes, with less deep blacks and more limited contrast. Still, it works well for those who want a large TV without spending too much.
• QLEDvery popular on TVs SamsungQLED technology focuses on high brightness and vibrant colors. It's great for watching football in bright rooms or during the day, as the image remains vibrant even with light coming through the window. It also tends to have good durability.
• NanocellLG's technology focuses on improving the colors and viewing angle of LED TVs. It works very well for those who gather friends and family in the living room, because the image loses less quality when viewed from the side. The contrast, however, still doesn't reach the level of OLED models.
• OLEDConsidered by many to be the best type of panel currently available, each pixel lights up independently, so black is truly black and the contrast is excellent. In football games, this greatly helps with night scenes and image definition, and the fast response time makes movements smoother.
• Mini LEDsOLED is an evolution of traditional LED, using smaller, more precise lights to control screen illumination. The result is better contrast and very strong brightness, ideal for sports and HDR content. It is usually an intermediate option between regular LED and OLED.
• QENGLG's latest technology combines Mini LED with color enhancements. In practice, it delivers high brightness, balanced image, and good definition on large screens. It's a type of TV designed for those who want something more premium without reaching the price point of more expensive OLED TVs.
• VA panelThis type of panel is commonly used in TVs focused on contrast. It delivers deeper blacks and a stronger image in dark environments, which is great for watching games at night. The downside is that the image loses quality when viewed from a very sharp angle.

In brightly lit environments, such as rooms with plenty of natural light or even balconies, TVs with higher brightness tend to deliver a better experience. The same applies to those who like to watch the games with the lights on, something common in World Cup matches held at night.

In this scenario, models with technologies QLED, NanoCell and Mini LED They have an advantage. They are able to maintain more intense colors and a sharper image even in bright environments, avoiding that "washed-out" screen effect or lifeless colors.

Already the OLED TVs They stand out primarily for their contrast. Because each pixel generates its own light, they can reproduce very deep blacks and more realistic images in dark scenes. To take full advantage of this feature, it's ideal to watch them in locations with more controlled lighting.

brightness level

O TV shine It makes a big difference when watching sports. Features like... Sports Mode or Stadium Mode Brightness helps to highlight colors and increase the feeling of immersion, but this only works well on screens with high brightness. Therefore, it's worth considering the environment where the TV will be installed. Experts usually recommend models with around 1.000 nits for a more comfortable experience during sports broadcasts.

In practice, the higher the brightness, the easier it is to see image details, especially in well-lit rooms. OLED TVs remain a benchmark in contrast and color fidelity, but may lose some of this impact in environments with a lot of natural light. QLED and Mini LED models, on the other hand, tend to handle brighter environments better.

Refresh rate

The refresh rate indicates how many times the TV image is refreshed per second, measured in hertz (Hz). In sports, this directly influences the fluidity of the scenes. TVs of 60 Hz They are already able to deliver a good experience, but models of 120 Hz They make fast movements, such as long passes and abrupt camera changes, smoother and sharper.

It's also worth paying attention to the specifications. Some manufacturers use interpolation technologies to advertise higher numbers, even when the panel doesn't natively have that refresh rate. Therefore, it's ideal to check if the TV actually has a [specific refresh rate/resolution - this needs to be filled in based on context] panel. Native 120 Hzespecially in more expensive models.

Sound quality

Sound also deserves attention when choosing a TV for watching sports. Despite the evolution of current models, many smart TVs still deliver limited audio, especially at higher volumes or in large rooms. If necessary, you can invest in a soundbar, which enhances the sound and often even works simultaneously with the smart TV's speakers, delivering even more immersive sound.

Resources like Dolby Atmos They help create a greater sense of immersion by better distributing audio throughout the environment and highlighting crowd sounds, commentary, and stadium effects. Some manufacturers also invest in partnerships with audio brands, such as Onkyo, to improve power and sound clarity.

Even so, for those seeking a more complete experience during the World cupHowever, a soundbar can still make a big difference.

Sports mode

Present in most current smart TVs, the Sport Mode It automatically adjusts image and sound for sports broadcasts. In general, it increases brightness, enhances colors, and makes movements smoother to highlight the ball and reduce blur during fast plays.

Some TVs also alter the audio in this mode, increasing the volume of the crowd and commentary to create a greater stadium atmosphere. Depending on the manufacturer, the feature may also reduce image response time and improve sharpness in scenes with a lot of movement.

Despite this, it's worth using the feature sparingly. In certain models, the Sport Mode It exaggerates color saturation and motion smoothing, making the image look too artificial — that classic "soap opera effect" that many people turn off after the first week.

Recommended models:

TCL 40S5K – 40″ – R$ 1.308

For those who need a smaller model or don't want to spend too much, this TCL 40″ smart TV With 4K resolution, it stands out for having a QLED panel, making it one of the best options for those who don't want to invest in LED models. This smart TV also features HDR10 support, which improves contrast so you can see even more vivid scenes.

Equipped with Android TV, it runs apps natively without effort (such as YouTube, Netflix, Globoplay) and has a 60Hz refresh rate and Dolby Atmos sound support, enhancing the viewing experience for groups of friends or family. This model is categorized as a cost-effective option for those looking for a smart TV to watch football, and is also a good choice for watching videos, movies, and series after the game. World cup.

Buy the TCL 40S5K on Amazon for R$1.308.

Hisense 55A6NV – 55” – R$ 2.279

Another model with 4K resolution and a 60Hz refresh rate, the Hisense 55A6NV It also has a QLED panel, delivering more vibrant images than LED smart TVs. It already features a built-in Sports Mode, as well as a Game Mode for those who want to have fun in their free time. Hisense 55A6NV It comes with Alexa support, so if you have an Echo speaker, you can control the TV directly with voice commands and even give commands to the personal assistant directly from the TV.

Buy the Hisense 55A6NV for R$ 2.279 on Amazon.

Samsung U8600F 50” – R$ 2.199

Samsung's Crystal line is known for being a TV all in oneIn addition to being a smart TV, the U8600F With 4K resolution, it can be used as a gaming hub via the Xbox app, a connected home hub, and even for karaoke. If you're looking for a model just to watch football games, this model features the recently announced... Mode Esboredom, which recognizes sporting events and automatically enhances the sound and brightness, so you can simply gather your friends and family.

The model also features the Tizen operating system, which, in addition to allowing the installation of streaming and video applications, also includes Samsung TV Plus, the IPTV system that offers a variety of news channels, movies, and more.

Buy the U8600F 50″ on Amazon for R$ 2.199.

Samsung U8500F – 58” – R$ 2.799

If you can invest in a larger size, the U8500F It comes with the same features as the previous model, also delivering 4K resolution and Stadium Mode for watching football and other sports games in full quality. An interesting factor is that, in addition to having the integrated Xbox app (which eliminates the need for a console to play online titles), both models feature processing that enhances images with resolutions below 4K for a better visual experience.

A Samsung It also confirms that this smart TV will be updated for up to seven years, making it a good long-term purchase, even for future World Cups.

Buy the U8500F for R$ 2799 nMagazine Luiza.

TCL QLED Mini LED 4K C6K – 55″ – R$ 3.499

Entering the intermediate options market, the TCL C6K It was released in various sizes, but the 55″ model stands out for being a great size for Brazilian living rooms. In addition to 4K resolution, it boasts a 144Hz refresh rate, ideal for those who also want to play FPS titles without problems. The processor AiPQ ProDeveloped by TCL, it delivers enhanced 4K resolution, as well as various software optimizations to improve contrast, brightness, and sound depending on what is being watched on the screen.

The model also has speakers from ONKYO With immersive sound power, which is further enhanced by Dolby Atmos support, the Google TV operating system delivers a clean experience for using various apps without errors.

A TCL QLED Mini LED 4K C6K can be bought by R$ 3.499 at Amazon.

LG OLED evo C6 – 55” – R$ 5.499

A LG OLED evo AI C5 55-inch smart TV It represents the pinnacle of entertainment with its 4K resolution screen. Through self-illuminating pixels, it eliminates the need for traditional backlighting, allowing each pixel to turn off completely independently. This precise control of light results in the famous "perfect black" and infinite contrast, guaranteeing pure and vibrant colors that elevate any cinematic content or viewing session. Gaming to a new level of visual excellence.

In addition to its unparalleled image quality, the OLED55C5PSA It stands out for its strong integration with Artificial Intelligence, being driven by advanced technology.Alpha 9 AI Gen8 processorThis chip analyzes and optimizes both image and sound, scene by scene, in real time, automatically adapting to the type of content and the lighting in your room. Combined with the intuitive webOS system and AI-based voice searches, this television offers a fluid, immersive, and highly personalized user experience, making it the true smart center of your home.

Buy the OLED evo C6 by R$ 5.499 at Casas Bahia.

Samsung OLED 120Hz 4K 65″ S85F – R$ 6.740

A S85F 55 inch (QN55S85FAGXZD) It acts as the brand's entry-level model for self-illuminating pixel panel technology. The processor is the NQ4 AI Gen2, which performs the... Upscaling It features lower-resolution content and real-time audio and video calibration. Color fidelity is validated by Pantone, and the screen supports HDR10+, although it lacks compatibility with the Dolby Vision standard, a standard feature in the manufacturer's televisions.

In terms of gaming and software, the S85F offers a native 120Hz refresh rate and HDMI 2.1 connections. This set of specifications enables the use of Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and AMD FreeSync Premium.

The television operates with the Tizen system, which includes the native Samsung Gaming Hub platform for accessing services. cloud gaming, such as Xbox Game Pass and GeForce Now. The audio system supports Dolby Atmos, Virtual Sound in Motion (OTS Lite), and Q-Symphony technology, which allows for synchronized sound playback between the TV speakers and soundbars compatible.

It's also worth remembering that this TV's remote control doesn't use batteries; it can be recharged via USB-C connection or solar power.

Buy the S85F 65″ by R$ 6.740 at Amazon.

Samsung OLED S90D – 55″ – R$8.059

Still within the category of OLED smart TVs, the S90D 55″ It stands out for having a panel with no less than 8 million self-illuminating pixels. This delivers even greater brightness, ideal for environments with more natural lighting. It inherits the quality of OLED panels in delivering excellent color fidelity and more realistic blacks, with Pantone Validated certification that guarantees the colors as they are, without those whitish effects.

The NQ4 AI Gen 2 processor enhances images below 4K resolution, giving you the best possible visual experience, especially when watching Brazil's matches. When the Stadium Mode When activated, it enhances both the image and sound experience with 40W of sound power and support for Dolby Atmos technology.

Buy the S90D 55″ by R$ 8.059 at Amazon.

Samsung Vision AI TV NEO QLED Ultra 8K QN900F – R$ 9.899

A Neo QLED QN900F have the processor NQ8 AI Gen2, focused on delivering not only the immense amount of pixels with quality, but also executes the resource 8K AI Upscaling, enhancing any content to a quality close to the screen's native resolution, reaching up to 7.2K.

The image is enhanced by technology Neo Quantum HDR 8K Pro, which offers intense peaks of brightness and contrast to reveal stunning details. The immersion is completed by the robust audio system with Dolby Atmos and Sound in Motion Plus in 4.2.2 channels, which creates a three-dimensional soundstage that accurately follows the on-screen action.

For gamers looking for the best, it supports games in 4K to 165Hz, consolidating the QN900F as a powerful entertainment center for those who don't want to compromise on the highest resolution available.

Buy the QN900F by R$ 9.899 at Amazon.

Samsung DU9000 8K – 98” – R$ 14.899

A Smart TV DU9000 accumulators is a evolution of the Crystal UHD lineFeaturing a high-performance processor that allows for more accurate colors and balanced contrast, it guarantees a more intense visual experience. It's perfect for those who want to get everyone watching the World Cup games, as it can be placed in large spaces without loss of resolution, reaching up to 8K natively.

with support for HDR, the TV displays a greater range of detail in both light and dark scenes, making it perfect for high-definition content such as movies, series and games. The DU9000 also stands out for its ultra thin design And with no visible edges, it enhances the feeling of immersion and adapts well to any environment, providing quality and style to the living room or bedroom.

Buy the DU9000 on Amazon by 14.899 BRL.

See also:

Samsung launches Stadium Mode for better football broadcasts on smart TVs.

Smart TV: what screen size is recommended for each room size?

Text revised by Alexandre Marques in 08 / 05 / 2026.