Kodak returns to Brazil with Mini Shot Retro 2 and Mini Shot Retro 3, which print photos instantly

At an event held in the city of São Paulo for journalists and influencers, the Kodak announced its return to Brazil after almost 11 years since its bankruptcy, which occurred in 2013. For this new venture, the company is betting on instant cameras Mini Shot Retro 2 e Mini Shot Retro 3, which resemble Polaroid cameras, but have a 2-in-1 concept: they work as an instant camera and as a photo printer. Understand the details.

Kodak's return to Brazil

In 2013, due to several factors, including the advancement of smartphone cameras, the Kodak went into bankruptcy and stopped operating in several countries. Now, under the administration of Brazil Electronics, the brand returns to Brazil with two models of instant cameras. It is estimated that 10 units will be sold per month in the country by the end of the year.

For both cameras, there is a partnership with Fast shop: both cameras Kodak will be sold exclusively through the store, whether in person or on the website. The store is also confident due to the feeling of nostalgia and modernity that has been dominating these days.

We understand that people do not choose a product based solely on its functional value. The representation and history behind the brands are also decisive factors. That's why Kodak's return to the national market, exclusively at Fast Shop, fully meets our purpose. Kodak speaks to different age groups, who see photography as a way to immortalize special moments,

Anderson Kanno, Statutory Director of Fast Shop

According to a survey by the research institute Dataintelo, the photographic segment has been recording an increase in sales of traditional and instant cameras, with the possibility of reaching US$ 3 billion by 2030. The data shows a market movement that contributes to explaining the success of cameras from Kodak that already happens in other countries. In the United States alone, through Amazon, more than five million units of this brand's product line were sold in 2023.

Just as they have already gained prominence in the international market, these cameras should win the hearts of Brazilians. Kodak is a beloved brand that is present in most people's lives through photo albums. Furthermore, today there is a retro wave, which can be seen both in culture, such as the return of films like Top Gun, and in industry, through the design of products such as coffee makers and minibars. This scenario tends to boost the launch of cameras. The new digital native generations, so fond of selfies and photos, recognize printed photos as something new. This, in line with the fact that the product is digital and multifunctional, attracts attention.

Fernando Perfeito, Marketing and Sales Director at Brazil Electronics

Mini Shot Retro 2

With a 10 MP lens and connectivity Bluetooth To connect to tablets and smartphones, this model prints rectangular photos in 3:2 format. It also has a 1,77-inch LCD screen and features five physical buttons for navigation on the back. At the top, there are two more buttons: one for on/off and another for taking photos. The official weight is 278 grams and it is 35 millimeters thick.

The most positive point of this model is that you can see a preview of the photo you just took before requesting the print, unlike what happens with famous ones. Polaroid cameras. There is a built-in battery that can be recharged via micro USB input, but the camera also runs on batteries. See her up close:

Another interesting factor is the reverse process: as it has a Bluetooth antenna, you can download the application from Kodak, available to Android e iOS, and take a photo at the native resolution of your smartphone's lens. Before sending it to print, it is possible to add filters, make cuts and also add frames.

The printing system of both models is called 4PASS Dye Sublimation: in practice, photos are printed on laminated, colored plastic layers. Because of this, photos are fingerprint and water resistant and can last more than 100 years, according to Kodak. The price for each print is R$3,00.

Technical specifications – Mini Shot Retro 2

Mini Shot Retro 3

With specifications similar to the smaller model, the Mini Shot Retro 3 It also has a lens that takes photos in 10 MP. The model also has almost the same format as the Mini Shot Retro 2 and, in fact, its screen also measures 1,77 inches. The big difference is that it prints photos in a square format.

The model also supports Bluetooth connectivity and can connect to Android smartphones and tablets and can receive photos to print in less than a minute, using the same technology 4PASS Dye Sublimation.

The company knows that the 10 MP lens does not deliver as much quality compared to photos taken by smartphones and for this reason it also allows happy moments to be sent to the camera. Fernando Perfeito, Marketing and Sales Director at Brazil Electronics, highlighted that the higher the resolution of the photo, the higher the quality of the printed photo.

Technical specifications – Mini Shot Retro 3

Price and availability

A Mini Shot Retro 2 is sold at Fast Shop for R$1.499 in cash. Already the Mini Shot Retro 3, which prints larger photos, will be sold for R$1.599, also at Fast Shop. Both models come with 60 print cartridges so you can start taking photos as soon as you have the device in hand.

Additional print cartridges will be sold for R$ 109,99 in a box of 30 units. O showmetech received both models for testing and, soon, you will see a complete review with all our observations.

What did you think of the new releases? I would buy a camera again Kodak? tell us Comment!

See also other features

11 Camera Types: Which is Best for You?

reviewed by Glaucon Vital in 29 / 2 / 24.