CES 2025: Samsung shows off new smart TVs, projectors, soundbars and even a “smart mirror”
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At the opening of the CES 2025, the world's largest technology event, Samsung presented new product lines with smart screens capable of adapting to users' daily lives and integrating even more into home decor.
The company announced a vision for the future called Vision AI which promises to transform the TV into a more personalized device, meeting users' preferences and offering more intuitive and interactive features. In addition, the Samsung also presented the new models of Smart TVs and other features that promise to increase interaction between users and screens. See all the details.
Samsung Vision AI
In 2024, several innovations and new uses of artificial intelligence (AI) were presented by technology companies, and in 2025 the scenario could not be different. During the opening of the CES 2025, Samsung revealed the Vision AI, a vision of the company's future on the evolution of screens and the possibilities of interaction that they can present with the use of AI to guarantee a great, more interactive technological experience for the user.
With Samsung Vision AI It will be possible to conduct searches, obtain instant translations of the content displayed on the TV screen and access information related to the safety of the home, pets and family members. Throughout this article, we will explore every detail of this innovation.
For Samsung, Vision AI represents a milestone in the improvement of smart screens, providing more intuitive interaction between the user and the devices.
“With Samsung Vision AI, we are reimagining what displays can do, connecting entertainment, personalization and lifestyle solutions into a seamless experience to simplify people’s lives.”
SW Yong, President and Head of Visual Display Business at Samsung Electronics.
In addition to interactivity, the company highlights that Samsung Vision AI offers significant advances in image and sound quality. Thanks to new artificial intelligence capabilities, image and audio technologies analyze content and the environment in real time, automatically adjusting the quality optimally.
Check out the main features available in Samsung Vision AI.
Click to search
Do you know when you watch a series or movie and you are curious to know more about something presented or about an actor or actress? With the Samsung Vision AI, you can search for this information directly on your TV, without interrupting your viewing experience.
This is a feature similar to Circle to Search (Circle to search)), available since 2024 in the Galaxy S24 line, which later also arrived on smartphones from realme e Xiaomi. On smartphones, this prevents you from taking a screenshot and then opening the Google Lens for the research to be done.
In the world of smart TVs, it is possible to compare Samsung's Click to Search with Amazon Prime Video's X-Ray, with information being displayed while the film, series or documentary is shown on the screen.
Real-time translations with AI
The technology Vision AI It also allows the user to have real-time translations of what is being broadcast on the Smart TV. During the example shown above, the company confirms that even if an episode of a series or film does not have subtitles provided by the streaming service or TV channel, the smart TV's AI will be able to understand and generate the subtitles, requiring only an internet connection.
Wallpapers for TV
The new feature, called Generative Wallpaper, uses artificial intelligence to generate personalized images in 4K on the TV screen, integrating it into the home decor. According to Samsung, the functionality will be available on smart TVs of models NeoQLED e QLED. For now, the feature is only available on South Korea, North America e Europe, but the global launch of the functionality present in Samsung smart TVs at CES 2025 is scheduled for this year.
House Information
It will be possible to access, in real time, information about your home, security alerts and daily updates, ensuring peace of mind for users, whether they are at home or away.
Pet surveillance and care
It closely monitors family members living in the home, identifying unusual behavior in family members and pets. It also provides greater comfort by automatically adjusting room settings, such as dimming lights when a child falls asleep. All this while providing real-time updates and recorded events directly to TVs.
Samsung Art Store Expansion
A Samsung Art Store is an exclusive service that brings together more than 3.000 works of art, selected in partnership with renowned institutions such as MoMA and the collections of Magritte e Basquiat. By 2025, this expanded collection will be accessible not only on the lines The Frame e MICROLED, but also in the models NeoQLED e QLED, providing users with an even more versatile experience to transform their screens into true art galleries.
SmartThings for Boats
We also had news for the naval world. No, you didn't read that wrong: naval. The Korean company announced plans to bring its connected device control platform to boats, in a partnership with Samsung Heavy Industries, the shipbuilding division. The initiative is named after SmartThings For Ships.
For this to work, the Samsung intends to take advantage of the Matter standard, already widely used by companies such as Amazon, Apple, Google, Zigbee Alliance and the very Samsung. This allows connected devices to be controlled by devices from different companies because they all use the same standard. The project SmartThings for Ships introduces will have three modes:
- Pre-Navigation Mode: will allow crews to automate processes such as engine activation and automatic temperature and lighting adjustment.
- Care Mode: will provide a comprehensive view of the ship's systems, including power monitoring, air conditioning (AC) systems and smoke alarms.
- Protection Mode: will be responsible for identifying abnormal activities, sending alerts in real time upon detection.
All systems connected through the infrastructure SmartThings for Ships can be viewed and managed in a centralized panel developed by Samsung.
Smart TVs Neo-QLED 8K
Two models were presented: the QN900F and the QN990F. Discover the details of each of them right now.
NEO QLED QN990F Smart TV
A smart TV QN990F is Samsung's big highlight at the technology fair: it has an anti-glare panel with a 240Hz refresh rate, 8K resolution and a processor NQ8 AI Gen3, which can improve the resolution of content below 8K using AI resources. The anti-reflective layer is important in environments where the TV is close to windows and lamps, as this used to disrupt the image with reflections on the screen.
In addition, the new smart TV will also feature:
- Auto HDR Remastering Pro: analyzes content frame by frame, applying scene-adaptive color expansion for realistic visuals and vibrant colors, even in dark scenes;
- Adaptive Sound Pro: uses AI to separate and optimize sound components such as speech, music, and sound effects, providing clear, balanced audio;
- Color Booster Pro: enriches color expression with AI-driven scene analysis and enhanced image processing for each frame;
- AI Mode: adaptively optimizes picture and sound, leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any environment.
With the idea of offering a more minimalist experience, the Neo QLED QN990F smart TV will also be sold with a box called Wireless One Connect Box. Samsung confirms that this model will be able to wirelessly transmit in 8K resolution, via Wi-Fi 7, with a refresh rate of 120Hz. See it below:
Samsung claims that the Wireless One Connect Box works at a distance of up to 10 meters, even with obstacles in its transmission path. Samsung's new smart TV will be launched in 2025, but a release date and price have not yet been announced. Until then, Samsung's plan is to launch the QN900F in 65, 75 and 85 inch sizes.
Neo QLED QN900F Smart TV
Speaking of the QN900F, it stands out for having an anti-glare panel and the same processor NQ8 AI Gen3 of the model we mentioned above. It can perform the same image and sound improvements via artificial intelligence so that users have the best possible experience, but here, the wires will be visible.
On your screen, the Samsung highlighted its 2.000 nite peak brightness and 120Hz refresh rate, also featuring the Tizen OS operating system. Another novelty is that this model now has a metal frame that is very reminiscent of the The Frame and other Lifestyle TV.
The Korean company has been doing several tests to see how it can unify Lifestyle TV designs with traditional products, so we'll see this in practice in 2025. Will it work? Let's follow along.
Smart TVs Neo-QLED 4K
QN90F, QN85F, QN80F and QN70F
The big news in the QLED models with 4K resolution is the panels with an anti-reflective layer and a 115-inch version should also hit the market soon. The most complete model (QN90F) has the NQ4 AI Gen3 processor and a panel with a 165Hz refresh rate, the same configuration seen in the new OLED models presented by Samsung. It is already known that QN85F It will be the first 100-inch smart TV launched by the Korean company.
Moving down a bit in the models, the QN80F and QN70F will be launched with a 144Hz refresh rate, but with the same processor and panel with anti-reflective layers as the models with larger screens. Samsung's idea is to put these models on the market in 2025.
4K OLED Smart TVs
In terms of OLED smart TVs, known for delivering more realistic dark tones, three models were presented by Samsung at CES 2025: S95F, S90F and S85F.
Smart OLED TV S95F 4K
Starting with the most complete model, the S95F will hit the market with a screen with a 165Hz refresh rate and a third-generation LE panel that the company says is even more realistic, in addition to the processor NQ4 AI gen3. Image and audio enhancement features are confirmed for this model, so expect an AI-driven experience.
The peak brightness of the screen is the highlight of this model: Samsung mentions that it reaches up to 2.000 nits, which should make a significant difference, as it has a second-generation anti-glare OLED panel developed by the Korean company.
Among AI features, Samsung has added an ambient light sensor that identifies and enhances screen brightness so darker scenes have even more quality. The S95F 4K OLED smart TV will be launched in 55, 65 and 77-inch sizes.
OLED Smart TVs S90F and S85F
Samsung's mid-range OLED TV lineup for 2025 is represented by the Samsung S90F, available in screen sizes of 42″, 48″, 55″, 65″, 77″ and 83″. As specified by Samsung, models from 55″ will be equipped with QD-OLED panels, while the 42″ and 48″ variants will use W-OLED panels — the same technology found in LG OLED TVs, as opposed to Samsung's proprietary QD-OLED.
The S90F series promises a 1.300 nits maximum brightness, a significant improvement over previous models. These televisions feature the NQ4 AI Gen 3 processor, which enables AI-based 4K upscaling e movement enhancement. For gaming enthusiasts, features such as support for 144 Hz refresh rate e FreeSync Premium technology da AMD.
The series Samsung S85F will be offered in 55″, 65″, 77″ and 83″ sizes, positioning itself as the most affordable option within the brand’s OLED line. These models feature the NQ4 AI Gen 2 processor and an integrated audio system 2.0 channels with 20 W, accompanied by technology OTS Lite (Object Tracking Sound Lite) for greater sound immersion.
The Frame Pro Smart TV
O The Frame Pro elevates the user experience with artwork and entertainment, offering more vibrant colors, sharper contrasts and improved local dimming, providing deeper black tones. Now, the lifestyle TV features a Mini LED panel for better images, without leaving aside 4K resolution.
As a differential, the models use Mini LED lighting instead of conventional LEDs. However, unlike the technology used in other Samsung lines, such as the NeoQLED, the Mini LED system here takes a different approach. Instead of thousands of tiny LEDs evenly distributed across the back of the panel for more homogeneous illumination, these TVs feature a lighting located at the bottom of the screen, following a more traditional design.
Equipped with processor NQ4 Gen3 AI, The Frame Pro ensures unmatched image quality for artistic content and videos. Audio and video enhancement features will be present in the model, and all Vision AI features are expected to arrive in this model once it goes on sale.
In addition, it has the box Wireless One Connect, present in the QLED 8K models, so that wires are a thing of the past. Simply use the box, which can be placed up to 10 meters away, and the image and audio will be transmitted to the smart TV with full quality.
The Premiere 5 Projector
During CES 2025, Samsung again presented the projector The Premiere 5, equipment that had already been highlighted in the previous edition of the event. According to the company, the device is the first “the industry’s most compact triple-laser ultra-short-throw (UST)”. It stands out for displaying projections with touch support, which allows use in various tasks, including games.
While full specifications have yet to be released, at CES 2024 Samsung revealed that the The Premiere 5 is capable of projecting an image up to 100 inches from a distance of just 17 inches (about 43 cm).
Additionally, the projector has the feature screen-off, which allows the built-in 10W speaker to continue playing audio even when the image is turned off. It also has a Tizen operating system, allowing the use of audio and video streaming services, as well as applications such as TikTok, YouTube and Pluto TV.
Soundbars
Already talking about Samsung soundbars at CES 2024, the company brings great news to its line of audio devices, including the renewed HW-Q990F. The company also gave details about the HW-B750F, HWB650F and QS700F.
HW-QS700F with Gyroscope
One of Samsung's biggest new features when it comes to soundbars is the HW-QS700F, which can be installed on a flat surface or mounted on the wall at 90 degrees. The company mentions that this model has a gyroscope that automatically adjusts the sound channels according to the installation position.
There aren't many details about the sound output yet, but it is known that it will support Dolby Atmos. It will come with a wireless subwoofer, but it's not clear if rear speakers are part of the package. We'll update this article when more information is released.
HW-Q990F
This model hits stores with a more compact and elegant design, in addition to offering an even more powerful sound experience than the previous version. It also has a stand Dolby Atmos, with an impressive 11.1.4 channels, promises unparalleled immersion and quality.
Samsung says it has reduced the size of the subwoofer to less than half compared to the previous version. This was done with a focus on delivering even more powerful audio performance from the unit.
The technology Q-Symphony Pro uses artificial intelligence to synchronize the soundbar sound with the Samsung TVs built-in speakers, providing an even more immersive audio experience. Additionally, the feature Active Voice Amplifier Pro optimizes the clarity of dialogues, adjusting audio in real time for environments with high noise levels.
The company revealed that the same features will also be available on two B-series soundbars: the HW-B750F and HWB650F. More details about these models will be revealed soon.
Eclipse Audio
Direct rival to Dolby Atmos, the Eclipse Audio is a new spatial audio platform developed by Samsung in partnership with Google. The company mentions that content creators will be able to upload videos that support this technology directly through their YouTube dashboard and YouTube Premium subscribers will be able to enjoy the sound immersion.
the focus of Samsung is to put the Eclipse Audio on smart TVs and soundbars launched in 2025, including the HW-QS700F. Despite the partnership with the Google Interestingly, it is important to highlight that other companies, mainly film and series producers, are also adapting their productions to the new spatial audio standard.
The good news is that the Eclipse Audio was developed in the format IAMF (Immersive Audio Models and Formats), of the Alliance for Open Media (AOM). The IAMF is already supported by technology giants such as Apple, Google, LG and Microsoft.
Samsung is collaborating with Telecommunications Technology Association (TTA) for the development of a certification program intended for devices compatible with the new technology. This partnership highlights the company's ambition to position the Eclipse Audio as a global standard in the market. We will monitor the adoption (or not) of Samsung's new standard closely.
MICRO LED Beauty Mirror (Smart Mirror)
Another novelty is the Micro LED Beauty Mirror, a mirror equipped with artificial intelligence features capable of analyzing the user's skin condition and offering personalized beauty solutions. It has a camera on top and, after a 30-second analysis, indicates what can be done to improve the health of your skin. The analysis is called “AI Skin Report”.
To provide accurate results, the device uses data from 20.000 skin diagnoses. It will be possible to receive personalized tips and even a QR-Code with a list of recommended products. To arrive at a result, four factors are considered: wrinkles, pigmentation, pores and redness.
According to Samsung, when using the mirror, the device provides specific product recommendations to make self-care more intuitive and effective, “leveraging innovative beauty solutions developed by amorepacific, Korea’s leading cosmetics company,” the partnership said in a post on its website.
O Micro LED Beauty Mirror Samsung's new smartphone is still a concept, and company executives have said it could hit the market by mid-2026 if all tests are successful. It's not expected to have the same design we're seeing at CES 2025. Would you use a device like this in your everyday life?
Ballie Availability
It took a while, but it's finally going on sale: Samsung's home robot, first seen at CES 2020 and updated at CES 2024, will hit the market during the first half of 2025, with no price or release date revealed at the time of writing.
He stands out for having a integrated projector with front and rear cameras to map the environment and create a security area, linking new smart devices to keep the home always connected.
The connection made by the robot is compatible with systems Alexa da Amazon e Google Home da Google. In addition, users will be able to conduct internet searches, make video calls and participate in video conferences, watch videos and series, perform projections to monitor their pet and create routines to keep the Smart Home always available.
For those who have pets, you can give the robot orders to put food in the cat's bowl or distract it with a video or sound. We've already talked more about Ballie in a special subject, be sure to check it out.
So, what do you think of Samsung's new products? Tell us here Comment.
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With information: Samsung, MSN l The Disconnection
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