Lenovo unveils notebook and desktop factory in Brazil
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O showmetech was invited by Lenovo to tour the factory where the notebooks and desktops you and I use every day are made. The company claims that 6.000 machines are manufactured daily at the Indaiatuba factory, located in the interior of São Paulo. Let's take a tour of the facility:
Presence in Brazil
The Indaiatuba factory of Lenovo is one of four factories the company has in Brazil. In addition to this one, used for the manufacture of notebooks, desktops and servers, the Jaguariúna factory, also located in the interior of the state of São Paulo, is used for the manufacture of the company's tablets (in addition to smartphones from Motorola, which is part of the group Lenovo).
Two other factories complete the company's production umbrella in Brazil, both located in Manaus and mostly used for the manufacture of PCs and their components, such as motherboards.
It can be said that Lenovo's manufacturing process is well nationalized: Julio Tebaldi, Lenovo Engineering Manager, confirms that approximately 60% of the components used are already manufactured in Brazil, with the remainder shipped from China. According to 2022 data, the facility employs 150 people, with much of the process performed by robots.
Assembly at the factory Indaiatuba, in fact, is fast. Each notebook takes between 500 and 700 seconds to complete. And, adding the 10 available production lines, around 6.000 machines are manufactured per day, exceeding 1 million per year.
Such agility to manufacture notebooks, desktops and servers for data centers is possible due to techniques such as “Digital Twins” (digital twins, in English), where the company uses its own software to digitize all the details of the line, facilitating the implementation of improvements and optimizations.
Testing is performed in the same location where the machines are assembled. In fact, the robots that test the devices can detect potential problems through computational photography, eliminating the possibility of defective devices reaching the consumer. The use of robots also helps optimize the entire process, and currently, 25% of the manufacturing process is already performed by machines, with new ideas implemented annually.
Additionally, the factory installs custom software images for customers, ensuring that products arrive 100% functional. Before shipping, additional testing is performed on 10% of manufactured products to ensure quality standards.
The Indaiatuba plant also houses the repair center, which services products both under and out of warranty. Lissandra Onoe, E-commerce & Marketplace Manager at Lenovo in Brazil, explains that the company also offers a specialized or “premium” repair service for corporate clients, facilitating the management of a larger volume of equipment.
Local R&D
The Indaiatuba plant houses one of the main centers of Research and Development (R&D) da Lenovo worldwide. With capacity for up to 80 professionals, the laboratory has become a global research hub since its creation in 2009, driven by incentives from the Informatics Law. According to Hildebrando Lima, the company's R&D director, the solutions developed there are implemented in other Lenovo factories around the world.
This boost was possible thanks to Lei de Informática, a Brazilian government incentive program that grants tax benefits (currently in the form of financial credits) to technology companies that produce in the country.
In return, legislation requires that a portion of the revenue generated by these products be reinvested in research and development activities within the country. It is precisely this requirement that enables the existence and expansion of innovation centers like the one at Lenovo.
A practical example of this investment is how Lenovo strengthens the local innovation ecosystem. The company maintains partnerships with renowned universities and research centers, such as FACENS, o IPT, a UFC and UFAN. The initiative, aligned with legal requirements, seeks to train and retain local talent, training students at the undergraduate, graduate, and master's levels.
Thus, in addition to its strong presence in the consumer market, Lenovo consolidates itself in Brazil as a strategic supplier for large corporate clients, including banks Itaú e Bradesco, a Petrobras and the verythe Federal Government.
Plans for the future
The growth of Lenovo is a globally consolidated strategy. Ricardo Bloj, president of Lenovo Brazil, recalls that the company's internationalization process began two decades ago, a milestone symbolized by the acquisition of the iconic PC division of IBM. “Lenovo is growing revenue by 22% per year, and in Brazil, we are already the market leader in PC sales,” he says.
According to the executive, this advancement is increasingly driven by artificial intelligence (AI), both in factory automation with robotics and machine learning, and in the development of “AI PCs” — computers designed to optimize AI tasks directly on the device.
Although the macroeconomic outlook for 2025 presents challenges, such as new customs policies and reorganizations in the production chain, Bloj remains optimistic:
Because we are accustomed to working globally, we have a quick ability to react to both changes in demand and reorganization of the production chain.
Ricardo Bloj, president of Lenovo Brazil.
Furthermore, the market is approaching a major equipment renewal cycle. The end of equipment support Windows 10, in October 2025, should accelerate the replacement of computers in many companies, boosting sales in the sector.
Another strategic bet by Lenovo is the High Performance Computing (HPC), which uses supercomputers to solve complex problems that require massive processing and storage. In this segment, the company has important strategic partners. A notable example is Petrobras, which announced an investment of R $ million 500 in the acquisition of five new supercomputers.
This purchase will increase the state-owned company's processing capacity by 60%, with one of the new machines having the capacity to perform 73 quadrillion operations per second, strengthening geophysical research and the discovery of new oil reserves.
The partnership with Petrobras exemplifies the cutting-edge application of HPC in Brazil. The state-owned company, which already operates the Pegasus, the largest supercomputer in Latin America, is in a continuous process of modernizing its computing infrastructure.
The new investment aims to replace previous systems, such as Phoenix, Atlas and Dragon, with even more powerful technologies. This processing power is crucial for analyzing massive volumes of geophysical data, enabling Petrobras to optimize the exploration of new reserves, reduce operational risks, and reduce drilling costs, especially in complex pre-salt fields.
Models manufactured in Brazil
Consumer market (B2C)
The line IdeaPad Lenovo's flagship family of notebooks is aimed at end consumers, targeting students, home users and professionals looking for equipment for everyday tasks, entertainment and general productivity.
With a focus on versatility, modern design and good value for money, the price range for this line is quite wide: entry-level models, such as the IdeaPad 1 and IdeaPad 3, are found from R$ 2.000 to R$ 3.500, while the more advanced series, such as the IdeaPad 5, the IdeaPad Pro or the IdeaPad Gaming line, offer more powerful processors, higher quality screens and dedicated video cards, with prices that can vary from R$ 4.000 to more than R$ 8.000.
O ideapad 1, for example, has several configurations with AMD or Intel processors, as well as several internal storage options. It can be purchased on Amazon from R$2.374 in its version with AMD Ryzen 3 or from R$ 2.499 with Intel Core i3.
The LOQ line is Lenovo's mid-range gaming notebook family, positioned between the IdeaPad Gaming and Legion to deliver high performance at a good price. Inspired by the Legion series, LOQ notebooks combine powerful gaming hardware, such as NVIDIA GeForce RTX 3050, 4050, and 4060 GPUs.
With prices ranging from R$6.500 to R$9.500, the LOQ serves as the gateway to Lenovo's more serious gaming ecosystem. The Lenovo LOQ-e 15IAX9E, featuring an Intel Core i7 processor with 16 GB of RAM and 512 GB of storage, can be purchased for R$7.299,00 on Amazon.
The line Legion Lenovo's flagship laptop is designed for gamers and content creators seeking maximum performance. To deliver uncompromising performance, its notebooks combine cutting-edge hardware, including advanced processors, NVIDIA GeForce RTX 40 or 50 series GPUs, robust cooling, and high-refresh-rate displays (144Hz or higher).
Due to its positioning, prices start at approximately R$9.000 and can exceed R$20.000. The Legion 5, with an Intel Core i7-14650HX processor, 32 GB of RAM and 1 TB of storage, can be purchased for R$ 13.299,05 at Amazon.
Finally, the line Yoga focuses on versatility and design for creative professionals and executives. Characterized by its 2-degree 1-in-360 hinge, sophisticated finish, high-resolution displays (OLED/touch), and a thin and light form factor, this product family offers a cutting-edge experience.
Prices generally start at R$7.000 and can exceed R$15.000. Lenovo Yoga 7i, with processor Intel Evolution Core i5, 8 GB of RAM and 512 GB of internal storage can be purchased for R$8.027 on Amazon.
Corporate market (B2B)
The line ThinkPad represents the gold standard in business notebooks, recognized worldwide for its exceptional durability, tested to military standards. It offers robust security and consistent performance, ideal for productivity on the go. With its iconic design and classic track point Red is the preferred choice for companies seeking reliability and efficiency. The wide range of models caters to everyone from executives to engineers.
The line ThinkCentre Lenovo's desktop solution, designed to adapt to any modern work environment with maximum reliability. It offers an impressive range of form factors, from expandable towers to ultra-compact and elegant all-in-one models. Focused on simplified management and low maintenance costs, it ensures business continuity. These are robust machines that optimize space without sacrificing performance.
Designed to revolutionize collaboration in the hybrid workplace, the ThinkSmart modernizes meeting rooms. Its devices, such as smart hubs and AI-powered cameras, simplify video conferencing management on platforms like Teams and Zoom. The goal is to make interactions more productive and immersive, eliminating technological friction. It seamlessly connects teams, regardless of where they're working. One example is ThinkSmart Hub, a control center with shortcuts and an integrated microphone with Teams support. Discover:
As ThinkStation workstations are designed to deliver raw power and extreme performance to professionals with the highest computational demands. Ideal for engineering, 3D modeling, AI, and media production, they operate with maximum stability under intense workloads.
They have software certifications (ISVs), ensuring optimized performance for critical applications. Essentially, they offer the power of a server in a desktop format.
A personalized quote can be made directly at Lenovo website.
other lines
Lenovo stands out in the Chromebook market by offering fast, secure, and versatile devices running ChromeOS. The line is heavily focused on the education sector, with rugged models like the 100e, 300e and 500e, which are designed to withstand classroom use and often feature a 2-in-1 convertible design with a touchscreen. For the general consumer, the series IdeaPad Chromebooks, including popular models Flex, offers a more elegant design and the same versatility for entertainment and everyday tasks.
These devices are ideal for those who live connected to the cloud, ensuring fast boot times and integrated security. The key feature in many of their lines is flexibility, with 360-degree hinges that transform the notebook into a tablet.
In addition to models for education and home use, Lenovo also serves the corporate segment with more powerful versions, occasionally under the brand ThinkPad Chromebook, which bring the simplicity of ChromeOS to the business environment with professional-grade hardware and construction.
However, at the absolute top of this pyramid of power and specialization, there is the line ThinkPad P Series, Lenovo's family of mobile workstations. These machines are designed without compromise for the most demanding professionals—engineers, architects, data scientists, and 3D content creators.
Equipped with the most powerful processors on the market (including Intel Core i9 and Xeon), professional video cards NVIDIA RTX Ada Generation and independent software vendor (ISV) certifications, the P Series workstations ensure stability and maximum performance for critical CAD, rendering and complex simulation applications, representing the pinnacle of the company's engineering capabilities. Lenovo for those who need desktop power in a mobile format.
It is also worth commenting on the line Thinkbook, created to meet the needs of small and medium-sized businesses and modern professionals. Positioned between the corporate robustness of ThinkPad and the design of IdeaPad, it offers a perfect balance of performance and style. Its notebooks combine security and productivity features with a contemporary aluminum look, ideal for those looking for a stylish and capable work tool.
Do you have or have you ever had a notebook/desktop from Lenovo? tell us Comment!
See also:
Text revised by Alexandre Marques in 13 / 08 / 2025.
With some info: Lenovo l Staufen
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