LG K12+ is announced with a focus on artificial intelligence and low price

A LG officially announced in Brazil its new smartphone from the K line, the LG K12 +, during an event in São Paulo, this Wednesday (27). Common chipset powerful and advanced features, it outperforms entry-level models while still keeping the price tag.

The new smartphone was presented by Fabricio Habib, general manager of Mobile Products at LG Brazil. He showed that the LG K12 + combines advanced technologies, smart features and military toughness at an affordable price.

Resources "Premium"

A LG included in K12 + some functions that are only included in models "Premium". The camera, for example, has Artificial Intelligence that recognizes objects and scenarios and adapts to 8 shooting modes, adjusting to the best way to take pictures.

Still, single rear lens arrives with high speed auto focus with technology Phase Detection Auto Focus and 4 predetermined levels. In practice, the technology makes the camera focus faster and, thus, the photograph does not come out blurry. The front lens also got the help of AI, which determines the best setting for your shot, as well as having an adjustable front flash.

Google Assistant and Military Resistance

In partnership with Google, LG bring the button Google Assistant, a key dedicated to quick access to the personal assistant, without unlocking the device. With the function activated, just give voice commands with “Ok Google” and the desired function. Alessandro Germano, Director of Business Development for Latin America at Google, said the new feature will make the user experience even more accessible.

“Google Assistant helps people do more and more things using just their voice, whether it's sending a message, finding an address or listening to music. With the dedicated button on all new LG devices, we want all of this Google capability to be even more accessible to all users in Brazil.”

Alessandro Germano, Director of Business Development for Latin America at Google

O LG K12 + is also the only cell phone in Brazil to carry the military certificate MIL-STD 810G, a standard developed by US Department of Defense, which guarantees a differentiated resistance in the smartphone. Habib comments on testing the device during manufacture.

“The LG K12+ underwent rigorous tests exposing the product to the most diverse conditions of temperature and humidity, in addition to several impact tests, which guarantees a higher level of resistance”.

Fabrício Habib, general manager of mobile products at LG Brazil

sound power

One of the major focuses of LG during the manufacture and dissemination of the LG K12 + it was on your sound system. O smartphone comes with DTS:X 3D Surround Sound, exclusive technology LG 7.1-channel, which offers a sound experience of cinema 3D, and an immersive feeling of 360 º, even with the simplest headphones.

To showcase the power of cinema sound and new premium features, the company chose the MC Kevinho to be the new face of the K series. The singer embodies what LG has been seeking for the K family, to make “exclusive” features increasingly accessible to everyone.

“Kevinho brings his irreverence and spontaneity to the campaign with a very strong name with a young audience, and it is this idea that we wanted to take with the K12+. We are making an increasing investment to bring LG smartphones, and the brand as a whole, closer to the young audience.”

Bárbara Toscano, Head of Marketing at LG Brazil.

Screen and quality rendering

Rumors about the device's specs were confirmed today. direct successor of K11 +, K12 + arrives here equipped with technology 4G, the operating system Android 8.1 Oreo (with guaranteed update for the Android 9 Pie, great HD + de 5,7 inches with 720×1440 pixels resolution and 18:9 aspect ratio. It is a set of screen superior to its predecessor, and above the average of its competitors.

the brain of the new LG K12 + It is an Octa Core 2.0GHz processor MediaTek MT6762 (Helium P22). O chipset da MediaTek is one of the fastest in its class and guarantees speed, performance and artificial intelligence capabilities. In practice, this means that the smartphone will run slightly heavier games and different applications without crashing or slowing down – the LG guarantees that there is no competitor with the same potency as the K12 +.

Allied to the Helio P22, the K12+ arrives with 3GB of RAM memory, 32GB internal storage and a battery 3.000 mAh. The set is more than enough for crash-free use in everyday functions such as accessing the internet, browsing social networks and applications. The new artificial intelligence features are present in the battery of the smartphone also, which learns with use and prolongs the battery.

“We believe that features such as Artificial Intelligence, 3D cinema sound on mobile phones with a higher resistance standard should be increasingly available, because for us technology should be for everyone and not for a few”.

Fabrício Habib, General Manager of Mobile Products at LG Brazil

Price and availability

The new LG K12+ goes on sale today in Brazilian stores and is available in Moroccan Blue, Black e New Platinum Gray. Its suggested price is R$1.200,00.

LG K12 +

• Processor: Octa Core 2.0GHz MediaTek MT6762 (Helio P22);
• Operational system: Android 8.1 Oreo;
• Screen: 5,7-inch HD+, 720×1440 pixel resolution and 18:9 aspect ratio;
• Size: 153,0 x 71,9 x 8,3mm;
• Memory and storage: 3GB of RAM and 32GB of storage, with microSD (up to 2TB);
• Camera with artificial intelligence: 16MP rear camera, high-speed autofocus, and 8MP front camera with adjustable flash;
• Certification: Military Endurance MIL-STD 810G;
• We are: DTS:X 3D surround sound;
• Network: 4G, 3G and 2G;
• Battery: 3.000 mAh;
• Functions: Google Assistant button and fingerprint sensor;
• Colors: Black, Platinum and Blue;
• Price: R$1.199.