LG shows product line for 2024 at CASACOR

A CASA COR is recognized as the main exhibition of architecture, interior design and landscaping in the Americas. This year, the LG has once again chosen this prestigious event to launch its new lines of smart TVs, soundbars and home appliances destined for the Brazilian market in 2024, featuring cutting-edge technology and impressive innovations. See the highlights!

LG & CASACOR, long-time partnership

A LG has been a sponsor of Casacor for 7 years and, this year, is participating in the 37th edition that takes place in São Paulo, between the 21st and 28th of July. This event presents a more diverse path that is closer to Brazilian culture, bringing together a wide range of creative expressions. According to the CEO of CASACOR, André Sechin, the exhibition has been transformed into a coexistence environment whose main objective is to promote human interactions through architectural design.

The 37th edition of CASACOR São Paulo points to a more diverse and connected path with Brazilian culture, bringing together an even greater range of creative gestures. CASACOR has become a space for coexistence, in which designing human relationships becomes the central objective.

André Secchin, CEO of Casacor

LG's home at Casacor 2024 was named Casa Ñe'é LG and is being the only exclusive technology company present at the architecture, design and landscaping exhibition. This year, the brand is introducing a series of new features in an environment designed by the Bahian architect Nildo José.

As Sonah Lee, head of marketing at LG, reports:

For the 7th consecutive year, we are very pleased to celebrate our partnership with CASACOR, with LG being the exclusive technology company at the largest architecture, design and landscaping exhibition in Latin America. Alongside Nildo José, this year we will have our launches and market trends on display in a conceptual house, which fully reflects our brand attributes: technology, usability and premium delivery

Sorah Lee, head of marketing at LG.

The entire house is designed with branded appliances and electronics, totaling more than 50 spaces and 200 products distributed, with emphasis on LG smartTVs, audio devices, air conditioning, monitors, kitchen and laundry appliances, among others. All of these devices are integrated with voice control and the app ThinQ, incorporating artificial intelligence into homes and transforming them into smart homes.

Casa Ñe'é LG, by Nildo José

With the partnership of LG, the architect Nildo José leads us to immerse ourselves in our roots and identities through the space called Casa Ñe'é LG, covering an area of ​​377m² that invites us to explore our humanity and vitality. The project includes a gallery at the entrance, as well as lounges, dining room, service area, home office, master suite, master bathroom and living.

The project features a soft color palette, with pink and earthy tones, contrasted by lush green. The chosen architecture stands out for its spontaneous expression of thought, with a machined MDF panel covering that evokes bamboo stalks. Meanwhile, the handcrafted ceramic floor Keramica, present throughout the space, was inspired by the braids of Brazilian baskets, adding elegance to the space together with a large interwoven rug.

In this way, the architect's composition for the Casa Ñe'é LG seeks to value the works of artists and artisans from indigenous peoples, connecting to the uniqueness of each individual through inclusive spaces that capture the essence of each person.

This project is a celebration of the human soul, the passion that guides us, the experience that shapes us and the choices that define us. In an ever-changing world, this house is a testimony to our ability to be more and more ourselves, connected with the present and the future.

Nildo José, architect.

The entrance was designed to integrate architecture and technology, preparing the visitor for the experience that awaits them. At first glance, the LG OLED Signage stands out with a vibrant and striking expression of colors. In the lounge, comfortable armchairs are complemented by air conditioning LG ArtCool, which makes up the design of the environment and provides comfort.

In the living room, a desk signed by the office NJ+ harmonizes with the imposing presence of the smartTV LG OLED evo G3. In the living room, considered the heart of the residence, large windows designed by the landscaper Bia Abreu they bring luminosity and highlight the panel that displays designs inspired by nature, next to a futuristic fireplace.

The furniture is marked by the presence of a sofa also signed by Nildo José and executed by Interior Leader. Other elements that make up the environment include the armchair PL-61 de Percival Lafer, V Chair de Zanine Caldas da Etel Design, the armchair Star de Sergio Rodrigues da Dpot, the armchair Envelope de Ilse Lang da +55 Design, and the armchair Dial de Ricardo Fasanello da Cultural Heritage. Furthermore, LG's smartTV could not be left out of this environment.

To add an extra touch of refinement to the decor, crystal pieces from Wolff, wine glasses and borosilicate glass objects were carefully arranged. In space, an environment of home-office equipped with monitors LG and a large bookcase full of books on its shelves.

In the master suite, the bed takes on a unique shape, with an integrated window that frames the piece, while the green of the landscaping blends into the surroundings, connecting to the bathroom through a hollow wall, where a rounded bathtub stands out. . In this environment, the impressive and innovative smart TV LG OLED Evo Objet Collection Posé stands out, with its rounded design and soft lines in a neutral color. In addition to its function as a TV, its back functions as a multimedia shelf, ideal for displaying books, magazines and other objects.

Artificial intelligence in everything

The LG ThinQ, launched in 2017, is an intelligent ecosystem that allows control of a variety of connected devices, such as smartTVs, air conditioners and washing machines, directly from a smartphone Android ou iOS. Additionally, it offers the convenience of controlling home appliances through SmartTV. It is worth mentioning that this technology was a pioneer in introducing Artificial Intelligence resources to the market.

Our products are designed with “affectionate” Artificial Intelligence, a term we use to demonstrate that everything is designed to be personalized for each user, as we will demonstrate when talking about each launch here.

Igor Krauniski, General TV Manager at LG

It is important to highlight that ThinQ is capable of learning the habits of the home's residents through artificial intelligence, offering suggestions for more efficient use. You can also control a variety of devices, including an air purifier, washer and dryer, refrigerator, microwave, oven, TV and air conditioning. Learn to connect your home with LG ThinQ!

Featured LG Products for 2024

A LG presented some smart TV options at CASACOR 2024, and the news is full of improvements and promises to be updated for up to 5 years. Before we talk specifically about each model, it is crucial to highlight that the LG OLED was a pioneer in the OLED TVs, maintaining its prominent position to this day, being the reference brand in this segment.

Smart TV OLED Evo M3

One of the stars of the show is the innovator OLED Evo M3 Smart TV, launched in 2023 and now available in Brazil. This TV stands out for being the world's first wireless TV, thanks to a cuboidal box that houses the TV's control unit. With a 97-inch screen, 4K resolution and an impressive 120 Hz refresh rate, the visual experience is captivating. Furthermore, the box Zero Connect, a separate device, transmits video and audio signals wirelessly to the screen.

Specification table:

Product	LG OLED evo M3 Model: OLED77M36LA
Fabric	4K Ultra HD OLED (3.840 x 2.160) 100% Color Fidelity Refresh Rate: 120Hz
Processing of image	Filmmaker mode Pixel Dimming Image IA Pro Dolby Vision/HDR10/HLG Image Processor: α9 AI Gen6 AI Enhancement: Super 4K
Smart TV	Operating System (OS): webOS 23
Audio	IA Audio: IA Sound Pro (Virtual 9.1.2 Up-mix) Audio Codec: AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (See manual) Bluetooth Surround Ready: Yes Dolby Atmos: Yes DTS (bypass only): Yes LG Audio Sync: Yes Output Power: 60W Speaker System: Channel 4.2 WiSA Ready: Yes
Connectivity	Bluetooth v5.0 Ethernet input 4 HDMI inputs (1 eARC) TV tuner: ATSC 3.0, Clear QAM ThinQ for Android e iOS USB input: 2 (v 2.0) WiFi 6E

LG OLED evo G4 SmartTV

For those looking for value for money, the LG OLED Evo G4 SmartTV 55-inch 2024 presented at the show is an excellent option. Compared to a conventional TV with a processor AI alpha 5, this TV delivers 1,5x AI performance, 4,5x enhanced graphics, and 2,2x processing speed. Equipped with the processor a9 AI Processor Gen 7, AI Pro Image e AI Pro sound, this model offers an attractive value compared to the premium model.

Specification table:

Product	LG OLED evo G4 SmartTV Model: OLED65G4PSA
Fabric	4K OLED Panel Native Frequency: 120Hz Native
Image Processing	α11 4K AI Processor AI Upscaler: α11 AI Super Upscaling 4K Dolby Vision/HDR10/HLG Filmmaker Mode: Yes Picture Mode: 10 modes HFR (High Frame Rate): 4K 120 fps (HDMI, USB)
Audio	Dolby Atmos α11 AI Sound Pro (Virtual Sound 11.1.2) Clear Voice Pro WiSA Ready Bluetooth Surround Ready Audio Output: 60W AI Acoustic Tuning: Yes Audio Codec: AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (vide manual) Sound System: 4.2 Channels
Connectivity	4 HDMI inputs (1 eARC)  Bluetooth v. 5.1 Ethernet SPDIF 1ea RF Input (Antenna/Cable) USB: 3ea (v2.0) Wi-Fi 6
Smart TV	Operating System: webOS 24

LG OLED evo C4 Smart TV

LG also presents the Evo C4 OLED Smart TV 42-inch 2024, your Premium OLED TV. Equipped with the processor a9 Gen7 AI 4K, this TV brings significant improvements in terms of realism. Compared to the previous model, the OLED C3 with processor a5 AI, the new version features 1,5x more AI performance, a 4,5x improvement in graphics, and a 2,2x faster processing speed.

Specification table:

Product	LG OLED evo C4 Smart TV Model: OLED42C4PSA
Fabric	4K OLED Panel Native Frequency: 120Hz Native
Image Processing	α9 4K Gen7 AI Processor AI Upscaler: α9 AI Super Upscaling 4K Dolby Vision/HDR10/HLG Picture Mode: 10 modes Filmmaker Mode: Yes HFR (High Frame Rate): 4K 120 fps (HDMI, USB) Pixel Dimming
Smart TV	Operating System: webOS 24
Audio	Dolby Atmos: Yes α9 AI Sound Pro (Virtual Sound 9.1.2) WiSA Ready: Yes (Up to 2.1 Channels) Bluetooth Surround Ready Way Playback Audio Output: 20W Audio Codec: AC4, AC3 (Dolby Digital), EAC3, HE-AAC,  AAC, MP2, MP3, PCM, WMA, apt-X (see manual) Sound System: 2.0 Channels
Connectivity	4 HDMI inputs (1 eARC) Bluetooth 5.1 Ethernet 1ea SPDIF 1ea RF Input (Antenna/Cable) 1ea USB: 3ea (v2.0) Wi-Fi 5

Projector LG CineBeam Q 4K UHD Laser

At Casacor 2024, LG presented the projector CineBeam Q 4K UHD Laser, announced during the CES 2024 and scheduled for release this June. According to information from the brand, this will be one of the most compact projectors on the market, weighing just 1,5 kg. The device offers state-of-the-art laser projection technology with native 4K resolution, enabling a screen size of up to 120 inches.

Specification table:

Product	LG CineBeam Q 4K UHD Laser Projector Model: HU710PB
Native Resolution	4K UHD (3840x2160)
Brightness (Ansi Lumen)	500 ANSI lumens
Projection Lens	Auto Focus Fixed Zoom
Projection Image	Screen Size: 50″~120“ Standard (lens to wall): 80″@2.13m 100″@2.66m
Projection Offset	Projection offset: 100%
Audio	Clear voice: Yes (III) Dolby Atmos
Input Signal Compatibility	USB Type-C: 1 (USB2.0, Display, Power: 5V/1A Out)
Input/Output Terminals	HDMI
Resources	CP Premium Yes HDCP 2.2 Quad Core Processor HGiG mode HDR10/HLG Self-diagnosis: Yes HID (keyboard/mouse/GamePad connection via USB) 4K Upscaler Eco function 4k super resolution
Food	65W

LG S95TR Soundbar

This year at Casacor, LG's new soundbars were presented, now complemented with wireless rears. A highlight was the LG S95TR Soundbar, a premium product designed to deliver an immersive sound experience that perfectly complements your TV. With three-level spatial sound, the soundbar creates an immersive soundbed that fills the environment around you.Additionally, technology Triple Level Spatial Sound is available in models Cinema and Sound IA Pro.

Specification table:

Product	LG S95TR Soundbar Model: S95TR
Audio	AAC DTS Digital Surround AAC+ DTS: X Dolby Atmos Dolby Digital Channels: 9.1.5
Modules	810 W
Connectivity	Bluetooth 5.1 HDMI In/Out Tidal Connect USB Wi-Fi

LG XBOOM Go XG9

During the exhibition, LG presented the portable speaker LG XBOOM Go XG9, which has two Track Woofers 4,5 inches, this speaker delivers powerful bass, while the Understanding Tweeter ensures crisp and clear high frequency response. To further elevate the musical intensity, the Bluetooth Speaker's combined 80W + 40W RMS output delivers impressive sound performance.

Specification table:

Product	LG XBOOM Go XG9 Model: XG9QBK
General features	Power 80W (Woofer) + 40W (Tweeter) RMS Battery: Up to 24 hours of battery life / 5 hours of recharging Lighting: More than 16M colors and stage lighting IP Certification: IP67 Power: 19V – 50/60Hz (Source)
Adjustable	Bluetooth 5.1: Yes USB-A Out (Power Bank): Yes Aux 3.5mm (P2): Yes
Playback	SBC: Yes AAC: Yes

ArtCool Air Conditioning

O ArtCool Air Conditioning, launched in Brazil in 2017, stands out for its minimalist architecture and high performance. The model, presented at Casacor 2024, has an innovative design with split in frame format, integrating harmoniously into the decor. In addition to 3D airflow for a smooth experience, the product includes features such as remote control via ThinQ and compressor dual inverter for noise reduction, energy savings and extension of useful life, also offering the possibility of displaying personalized images, adding more personality to the environment.

Specification table:

Product	ArtCool Air Conditioning Model: A09FT
Capacity	Maximum cooling capacity (W): 2500 Maximum heating capacity (W): 3300
Features	Cooling: 4 ways Consumption control

LG DUAL Inverter Voice ArtCool Air Conditioner

Another highlight was LG DUAL Inverter Voice ArtCool Air Conditioner presented in an elegant graphite color and with a mirrored panel, in addition to having integrated artificial intelligence. The artificial intelligence present in the model is capable of learning the user's habits, automatically adjusting the air conditioning to ensure maximum energy efficiency. With built-in Wi-Fi and LG ThinQ compatibility, the product offers comfort and convenience. During the night, the mode Comfort Sleep adjusts the airflow and timer to provide excellent sleep quality.

Specification table:

Product	LG DUAL Inverter Voice ArtCool Air Conditioner Model: S3-W24K2R7A
Capacity	Max heating capacity (W): 6448 Nominal/Minimum Heating Capacity (BTU/h): 22000 / 3500 Nominal Cooling Capacity/Min (BTU/h): 22000 / 3500
Voltage	200V
Technology	UV Nano ThinQ

Smart LG WashTower Electric Washer and Dryer

At Casacor, LG also exhibited its line of home appliances integrated with artificial intelligence. Among them is the Smart LG WashTower Electric Washer and Dryer that impresses with its modern design and an intuitive central control panel, powered by technology AIDD. This innovation allows the washer to detect clothes and automatically select the ideal washing and drying cycle through the Smart Pairing. Another highlight was LG WashTower Compact 14 KG, a compact version of the washer and dryer that also incorporates artificial intelligence to guarantee the protection of parts with up to 18% more efficiency

Specification table:

Product	Smart LG WashTower Electric Washer and Dryer Model: WK17BS6A
Capacity	17kg/14kg
Resources	6 MotionDD Inverter Direct Drive TurboWash360˚ AIDD
Control and Display	Snooze timer: 3-19pm Touch LED
Smart Technology	Smart Diagnosis ThinQ (WiFi) Cycle download energy monitoring Remote Start and Cycle Monitor

LG styler

In the area of ​​clothing care, LG presented the LG styler, a revolutionary device that gives you the feeling of new clothes every day. Powered by LG's TrueSteam technology, the steam garment care system reduces allergens and wrinkles, while Wi-Fi connectivity allows for convenient control. Furthermore, the low temperature drying system preserves the integrity of the pieces.

Specification table:

Product	LG Styler with TrueSteam Vapor Model: S3WFBN
Capacity	2 hangers + 1 trouser hanger + 1 shelf
Resources	Aroma Kit mobile hanger Dehumidification end of cycle signal
Smart Technology	Cycle download ThinQ (WiFi)

LG Grill NeoChef 30 liters

Recently, LG launched in Brazil the LG Grill NeoChef Microwave 30 liters, a pioneer in its category for featuring internet connection and pre-programmed recipes. The product also stands out for its built-in Grill, which takes it to a new level, making it possible to grill dishes with extreme practicality. Made of quartz, the grill heats quickly and efficiently. Furthermore, cleaning the product is uncomplicated, thanks to the coating LG Easy Clean, which prevents fat from sticking to the walls, optimizing your time in everyday life.

Specification table:

Product	LG Grill NeoChef 30 liters Model: MG3097NR
Modules	Power Output (W): 900 Required power supply (Volt/Hz): 127V / 60Hz
Capacity	Power levels: 10 Useful microwave power (W): 900 Oven capacity (L): 30
Resources Convenient	Add 30 seconds Child lock Completion beep Easy Clean Door Closed Indicator
Control Features	Control display: LED Control location: Right side Control type: Touch glass
Tasks	Self cooking Grill
Smart Technology	ThinQ (WiFi) SmartDiagnosis

For those interested in purchasing the LG Grill NeoChef 30 liters, it is worth checking out the full review of product!

Smart Fridge LG Side by Side InstaView

At Casacor 2024, one of LG's biggest highlights was the Smart Side by Side InstaView Refrigerator. Equipped with technology InstaView, simply double-tap the glass panel to view the inside of the refrigerator without opening the door. Furthermore, the system DoorCooling integrated ensures rapid cooling and maintains stable temperature. The unique feature of this refrigerator is the machine craft ice, which produces ice in the form of spheres, designed to melt more slowly and not dilute drinks. To ensure even greater hygiene, the product features technology UVnano, which uses ultraviolet light to clean the water outlet, eliminating up to 99,99% of bacteria.

Specification table:

Product	Smart Side by Side InstaView Refrigerator Model: GC-X257CSHS
Resources	By cooling Door in door LINEAR Cooling InstaView water dispenser automatic ice machine Hygiene Fresh +
Total capacity	598 liters
Control and Display	Express Freeze
Performance	Linear Inverter Compressor Energy consumption (kWh): 57,5
Smart Technology	Smart Diagnosis ThinQ

LG InstaView Stove

Another product that was present at Casacor 2024 was the LG InstaView Stove, an innovative product that combines practicality, technology and efficiency. With the exclusive InstaView function, it is now possible to view the inside of the oven with just two touches on the glass door, eliminating the need to activate the internal light. Furthermore, the stove is equipped with an integrated AirFryer, offering the possibility of frying food in the air, ensuring a crispy texture without the addition of oil. And to make life even easier for the user, the product was designed to be easy to clean, thanks to technology Easy Clean, which guarantees effective and effortless cleaning.

Specification table:

Product	LG InstaView Stove Model: LRGL5847S
Resources	Easy Clean LPG/LNG fuel Control Lock Kitchen Timer Element/Burner (triple)
Oven Features	Automatic Safety Shutdown Convection Conversion Oven Cooking Mode Cooking Roast
Smart Technology	ThinQ (WiFi)
Accessories	Air Fry Tray

LG QuadWash Dishwasher

A LG QuadWash Dishwasher has technology TrueSteam and its high temperature eliminates dirt quickly and thoroughly, without leaving stains, making dishes up to 30% brighter and reducing water stains. Furthermore, water vapor microparticles ensure deep cleaning, reaching even the most difficult areas, and reducing up to 99,9% of domestic bacteria and mold. The system QuadWash stands out with its four water ends, compared to conventional machine arms that only have two ends, allowing water to be projected in multiple directions for superior cleaning performance.

Specification table:

Product	LG QuadWash Dishwasher Model: DF325FP
Cycles and options	Delay start: Up to 12 hours Automatic Control lock Program download Dual zone Eco Energy savings by the newspaper Expresso extra drying half load High temperature Intensive Machine cleaning Rinse Turbo
Energy/Water Performance	Noise Level (dBA): 44 Water Consumption (L): 9,5
Main Features	Aqua stop Direct Drive Inverter Motor QuadWash™: Yes SenseClean washing system Dirt sensor Vario washing system Softener
Smart Technology	Smart Diagnosis ThinQ™ (Wi-Fi)

LG My View Smart Monitor 32"

the monitors UHD 4K from LG offer superior performance for consoles and movies, with HDR 10 for a stunning visual experience. Furthermore, the brand is launching big new features this year, including the UltraWide, an ideal monitor for large spaces such as coworking e home office. At Casacor 2024, LG presented the LG My View Smart Monitor 32″ with WebOS23 integrated operating system present in the brand's SmartTVs, allowing streaming without a PC. With screen IPS Full HD 1920 x 1080 resolution, its compact design and high-quality stereo speakers 5W, the monitor stands out among the best of the brand. Furthermore, the presence of the resource Quick Card in the product allows you to create cards for preferred applications. The ThinQ Panel, two HDMI inputs and two USB-A ports are still available.

The monitor is really impressive and you can still check it out more specifications and features present in the product on our website.

Specification table:

Product	LG My View Smart Monitor 32" Model: 32SR50F-W
Fabric	Size: 32 ” IPS screen Viewing Angle: 178º (R/L) / 178º (U/D) Maximum Resolution: 1920 x 1080 Response Time: 8ms Refresh Rate: 60Hz Color gamut: sRGB 99% (CIE1931) Pixel pitch: 0.363 x 0.363 mm
Inputs and Outputs	HDMI: Yes (2ea) USB-A: 2.0 (2ea)
Energy	Power Consumption: 30W (typ.) Source: External adapter AC Input: 100~240V (50/60Hz) DC Output: 19V, 2.53A
Resources	Car Speaker 5W x2 Virtual Surround Smart webOS 23 Screen Share (Miracast & WiDi) Plug & Play AirPlay 2 HDCP HDR 10 Bluetooth: flicker safe Black Stabilizer dynamic action sync Gaming Mode

Discount coupon

To get a 15% discount on LG electronics and appliances, on any product available at shop online brand, use the coupon LGNACASA.

LG's presence at Casacor 2024 is simply incredible, don't you agree? Share with us in the comments your impressions of the products on display. And innovations in technology don’t stop there. Continue following the showmetech so you don't miss the next news in the sector!

Sources: LG, CASA COR, CASA COR

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