LG showcases digital signage solutions at ISE 2025

During your passage through Integrated Systems Europe (ISE) 2025, the LG presented several solutions for companies that want to have a more digital day-to-day through innovations in screens. In addition to a solution that creates real-time portraits for customers to have dynamic service, the company also showed innovations in screens that serve a range of businesses. Check out all the details.

Kinetic LED with AI

starting with Kinetic LED, this is the solution designed to increase interaction between companies and their customers. This impressive screen, composed of 88 connected LED panels, measures 7.180 x 4.090 millimeters. Combining LEDs and mirrors, the cube-shaped modules that make up Kinetic LED can rotate 360 ​​degrees horizontally to create dynamic and mesmerizing movements.

By drinking from the AI ​​source, artificial intelligence can generate a 3D photo in 3D Pop Art style, sent via a quick QR code. The idea here is to allow customers to interact more with companies and see their photos on the big screen in a few seconds.

A LG also mentions that the solution can be completely customized for each company so that a unique experience is delivered according to the type of audience the company serves. The idea is to use this at fairs such as ISE 2025, but in a personalized way, such as, for example, an animation company that would like to allow customers to see photos of itself in the style of the launch it is holding.

Besides the impressive Kinetic LED, LG is highlighting a wide range of advanced technologies developed in partnership with South Korean and international companies. Among its main collaborators are triplet, specialized in customer behavior analysis with AI; Kokomo, 24/7, focused on school access management and emergency response solutions; as well as industry leaders in broadcast and virtual production equipment, such as Megapixel VR, Mo-Sys Engineering e Brompton Technology.

A LG is also collaborating with enterprise video conferencing solution providers such as Logitech, Cisco e Crestron, as well as with digital signage content management providers such as BrightSign, to showcase the latest innovations in collaboration technology.

LG MAGNIT Micro LED Displays

Launched globally in 2020, this cutting-edge technology combines absolute contrast, vibrant colors and impressive brightness, ensuring realism and depth in every detail.

Equipped with the powerful LG α processor (Alpha) 7 Intelligent Processor, LG MAGNET optimizes images in real time, offering an immersive and engaging experience. Its modular borderless design allows the creation of customized screens for any need.

For 2025, the company has renewed the technology, highlighting the improved ease of installation of the modular panel and the guarantee that the new version is also using less energy, which is very important when we consider that the screens are on for a good part of the day.

With a new design, installers can now adjust the spacing between LED modules directly from the back of the display, something that was only possible from the front in previous models. In addition, compatibility with content controllers has been improved, ensuring more accurate colors and superior image quality.

Energy efficiency has also been significantly improved, with up to 98% reduction in standby power consumption compared to previous versions.

Display with Anti-Discoloration technology

Yellowing of screens exposed to sunlight occurs due to degradation of polymers, oxidation of components and wear of backlighting, such as LEDs or fluorescent lamps. UV radiation breaks the chemical bonds of materials, changing their color over time. In addition, excessive heat and dirt accumulation accelerate this process.

During its visit to ISE 2025, LG presented its new exclusive technology, which goes by the name Anti-Discoloration, which basically prevents screens from yellowing. The idea was first presented in 2024, with the company citing that it became the first solution of its kind to receive certification from Underwriters Laboratories (UL), a respected global standards and testing organization.

To prove that this really works in different types of environments, LG set up several simulated outdoor environments inside its booth at ISE 2025, such as a bus stop, sports stadium and a drive-thru restaurant.

Highlights for indoor and outdoor environments

Focused on showcasing solutions for all retail sectors, LG presented practical examples for several companies. The exhibition features LG's second-generation modular kiosks, which stand out for their versatility and ease of installation, as well as three digital signage models (US5P, UV5N and UP5Q).

These displays feature external coatings certified to meet demanding international fire safety standards, including BS476 in the UK and the EN13501-1 in the European Union.

Another highlight is the line LG CreateBoard, formed by three variants: LG CreateBoard Pro, LG CreateBoard and LG CreateBoard Core. O CreateBoard Pro is classified as the premium version for superior performance. The LG CreateBoard Core It is the entry-level version that offers fully customizable information display solutions in a more accessible way.

Finally, the online platform was announced Cloud, which enables centralized and practical management of the company's commercial displays. Overall, the display innovations presented at ISE 2025 reinforce the commitment of LG with technological excellence, highlighting its dedication to providing innovative solutions that drive business and elevate the user experience.

“LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of LG Media Entertainment Solution Company. As a leader in the B2B market, our goal is to deliver innovative solutions that enhance the value of commercial, public and educational spaces, while delivering transformative customer experiences and supporting the growth and success of our customers.

LG at ISE 2025.

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With information: LG

reviewed by Tiago Rodrigues in 07 / 02 / 2025