Magalu Games launches with three games for Android and iOS

In a press conference for journalists, we had the announcement of the platform Magalu Games, a new investment by the company that became famous as a retailer. In this first moment, three games of the genre hyper casual made available free of charge to anyone who uses Android e iOS.

All releases were developed in partnership with Brazilian studios and in the future, an integration with Super App of purchases must happen to generate more profit for the company. Check out all the details and games right now.

The target audience of Magalu Games

In a simple way, the Magalu wants to take advantage of the super diverse audience that makes use of the Super App shopping so that they can also have fun in games that are simple and that can be enjoyed at different times of the day. A market study showed that in 2021 alone, Brazil had 92,4 million players; a growth of 8.7% between 2020 and 2021.

Of all these players, 51% of them make use of mobile devices such as smartphones and tablets. Console players follow closely behind, registering 25%. PC owners close the percentage with 24%. As the users of the company's shopping application is quite diverse and has different tastes, the first three releases of the Magalu Games were quite broad and without a defined theme.

Thiago Catoto, director of luizalabs, technology area of Magalu, also explained that these types of games are easier to develop and everything can be completed in a few months. For this first moment, the studio will launch hyper casual games, but investment in other platforms is not ruled out. Everything will depend on how the public will accept the releases.

What games are available?

Fruit of the work of three Brazilian studios connected with the Magalu Games by means of BIG (Brazil's Independent Game Festival), the games are available from today (24) for download on smartphones and tablets that run Android and iOS. Meet each of them right now.

Speed ​​Box

With a gameplay reminiscent of the famous Crossy Road, this title was developed by the studio yellow panda, which is in Balneario Camboriu, Santa Catarina. The theme is simple: the player needs to make the box reach its destination through a few taps on the screen. The difficulty of the levels increases as the levels progress and you will be addicted to just matches.

The main focus of Speed ​​Box is to make the players go through the paths in the shortest possible time so that the three stars are conquered. Check out these screenshots:

Download can be done on your Android smartphone and also in devices Apple .

Conqueror Orbits

Created in partnership with bragi Studios, which is located in Salvador, Bahia, this adventure puts the player to conquer planets in deep space. Also with a gameplay that has several levels that get more difficult as time goes by, the main purpose is to be able to collect all the items and still manage to reach the final destination.

In ten minutes, you'll learn how to play assertively and get “stuck” at levels that only get better. Here are some phases:

Download can be done at smartphones with android e iOS, for free.

Death Trap Nite 

Finishing the first three releases, Death Trap Nite has a look that resembles the famous Plants vs. zombies, da EA Entertainment. Developed by Luski Games Studio, the player is placed to climb an infinite tower with more and more obstacles.

It is necessary to collect items while running away from monsters and traps in a haunted mansion. Best of all, the further you get, the more you'll be able to show off on social media to your friends. See examples:

Download can be done for free at Google Play Store e App Store.

What will we have in the future?

At the end of the event, Thiago Catoto stated that in a second moment, the company should invest in the launch of more titles of the hyper casual genre, as well as a section within the Super App will be created just to bring product buyers to the games. The possibility of launching games of other genres should happen in a third stage, as this takes more time and, of course, a greater financial investment.

The winnings from the three games for Android e iOS are happening through microtransactions and displaying ads within the apps, but it was also said at the event that the launch of coupons and exclusive promotions can happen for the company to make more and more profit.

In fact, we are only in the first stage of the project and of course a lot can still happen, so we can only wait for the next chapters. What did you think of each of the games? tell us Comment!

See also other features

Check out information about Compra Junto, Magalu's social network that allows group purchases.