Magalu launches Compra Junto, a social network for shopping with discounts
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O Magazine Luiza announced at a press conference today (23) the launch of Buy Together, a social shopping network that is available to all users through the SuperApp do Magalu.
The main focus of the novelty is on collective buying. Check all the details.
What is Buy Together?
This is the name of the social network of the Magalu which offers discounts for group purchases. Released to all users, just access the special section and check the list of options available during the day. It is necessary to have the Magalu Super App installed on your smartphone with Android ou iOS.
All products on the new social shopping network are sold by the Magazine Luiza, leaving out purchases from partners in the app and website marketplace. But by the end of the first half of 2022, the company expects the novelty to also be released to marketplace partners. There is no free shipping option for purchases made on Buy Together.
When all people complete the amount required by the system, the product will be sent to the address of each member. You can pick up the item at one of the company's stores, if you wish.
The importance of the initiative
In addition to being a solution focused on generating more sales for the company, Vinicius Porto, Director of Customer Experience and executive responsible for the new solution, shared that the Magazine Luiza want to lessen the habit of uninstalling the app as soon as an order is completed.
We propose the discovery of new products and services. We know that the purchase process is special for many people and there are consumers who trust their relatives more than themselves to buy new products.
Vinícius Porto, customer experience director and executive responsible for Compra Junto
The average discount on products is 30%, but in some cases, it is possible to pay up to 60% less on the order if your group is completed within the time stipulated by the platform. The company pointed out that discounts may be greater on special dates such as Black Friday, Christmas and New Year.
How to use Magalu's social shopping network?
Can be accessed from today (23), just click on the section Buy Together and a series of discounts on products from different categories will be displayed. In our first use, we were able to find a iPhone 11 with a 9% discount.
To access the discount, just click on the button buy in group and automatically you will be redirected to the payment screen. It is necessary to enter your credit card details (for now, only this form of payment is being accepted), when you also know the shipping cost.
At this time, the amount will not be charged yet, but “stuck” until all your friends and/or family members join the group and make the purchase. The group can be completed by anyone who has the app, so you don't necessarily need to send the promotion only to those you know.
Now, just share the promotion link and ask your friends to make the same purchase and everyone will be able to pay less on the product listed. It is important to note that there is a time limit for the group to be completed, and if it is extrapolated, the promotion will not be validated — and the charge will also be canceled.
Before placing your first order on the social shopping network, a tutorial will be displayed in the app for you to clear all your doubts.
Help via chatbot
As a way of allowing real-time monitoring of the entire process, the chatbot do Magalu will be sending information through WhatsApp (the same one that informs real-time data about a common purchase). See examples:
Information about each person who joined your group and how many people are left for everyone to have access to the discount will also be sent. In case the group is not completed within the established time, all participants will receive a message informing them that the purchase will not be validated.
Company points out that there is no limit to the number of people in the groups and the system chooses the quantity, as well as the discount varies according to the product. O Super App can be installed for free on mobile phones with Android ou iOS, Download right now:
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