Promoter monitoring: how to do it efficiently

Promoters are those professionals who carry out trade marketing strategies in a company, with functions that go far beyond the replacement of goods. 

O promoter monitoring has several challenges, but perhaps the biggest one is ensuring that the strategies outlined in the office are put into practice at the point of sale (POS). With the help of a trade marketing app it is possible to improve the performance of these teams.

In this article, you will learn how to make a promoter monitoring more efficient, to guarantee the best results in sales. Check out:

The role of the promoter in the POS

The work of promoters is extremely important because it is through them that trade marketing strategies can be implemented, and this professional has full influence on the results. of the operation.

It is important to keep in mind that the promoter's role goes far beyond the replacement of goods, as it is his responsibility stay tuned to the actions of market competitors and always notify the supplier in case something new appears that could impact the brand.

In addition, it is also the role of the sales promoter to ensure a good relationship with the store manager, analyze and take advantage of any and all opportunities that may arise. increase brand influence, and answering customer queries.

Finally, it is important to check the stock of products and report the requested indicators, among other functions.

A monitoring app

Not all promoters can be accompanied to the points of sale, so it is important to have a little help, such as a trade marketing application able to make a scripting experience.

With Agile Promoter Trade Marketing App, promoters receive the day's agenda with the scheduled route, for example, optimizing the time spent on transport.

O Trade Marketing App, also allows you to check the work steps of the sales promoter by filling out online forms, improving the flow of tasks. Work that was previously all done manually.

This too helps to shorten the length of stay in the store. Not to mention that all information is available in real time for managers.

Another very interesting feature of the app is that it allows recording of images of points of sale. With this, it is easier to monitor promoters, promotional materials, offers, promotions, negotiations for possible extra points, and analysis of the competition are being done correctly.

app for monitoring of promoters

Possessing a series of features and functionalities, the Trade Marketing App from Agile Promoter too allow a metrics evaluation important for the management of the entire sector. All promoter monitoring can be done 100% online.

It is good to remember that these trade marketing platforms also facilitate the identification of the promoters who contribute most to the company's growth.

What do you think of this management tool? What other tools do you know? Tell us in the comments!