Multilaser announces rebranding and is renamed Multi

A multilaser announced this Thursday (21) that it will be doing a rebranding, with the brand now starting to present itself as Multi. In total, more than R$ 100 million will be invested by the company in a set of initiatives that will show advertising campaigns and the new logo.

The rebranding of now Multi

O rebranding, in addition to the new name, it also has a new logo, which, according to the company, is inspired by technology, variety and simplicity, and seeks to reflect the attributes that the organization seeks to build in its new moment: democratic, attuned, human and relaxed. 

 “The curves of the letter M, which will be the brand's icon, reinforce connections and allude to a unique and memorable grip. The rounded corners invite and bring the consumer closer in a modern and human way. (https://woodlees.com/) And the spaced letters build the lightness that the company seeks to communicate”

Leo Saito, Creative Director at Multi.

In addition to the logo, the rebranding also arrives with the objective of reinforcing the company's Brazilian origin and also the scope of the group's portfolio, which currently has more than five thousand products, and goes far beyond IT items, such as traditional mice and keyboards.

“We are reaffirming our commitment to taking all things that carry technology and that make people's lives easier, at a fair price for Brazilians. From tablets, smartphones, notebooks and small appliances to electric motorcycles”

Flávia Drummond, Marketing Director at Multi

This focus on references to the portfolio also aims to remind the consumer, in the current economic scenario in Brazil, that the Multi delivers the main tech news to the consumer who is looking for an attractive cost-benefit, in addition to providing quality products.

ad campaign 

to present the rebranding to the market, the Multi will invest BRL 100 million in a set of initiatives that include online and offline campaigns, as well as marketing strategies on social networks with the presence of digital influencers — all with the support of the consultancy firm In Brand and the agency Soko, scheduled for release in the second half of August 2022.

In addition, for this new phase, the company also intends to strengthen its interaction with the audience, intensifying its activities on social networks. For this, she will have the channel M, on YouTube, which will show the brand's products and the latest innovations in the technology sector, with the support of several influencers, and will also have official profiles on networks such as TikTok e Kwai.

Finally, the products already known from the mark before the rebranding, like the smartphone G Max 2, the tablet M8 4G, routers ZTE and much more will receive the new packaging on the market, bringing the new logo and visual identity of the new phase of the company — but with the same characteristics and hardware of its versions under the Multilaser name.

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