Everything that happened at MVFW, Metaverse's first Fashion Week
Table of Contents
Everything that surrounds the metaverse is increasingly in evidence in the market, including the fashion world. NFT is a good example, allowing people to buy unique garments and accessories to dress their avatars in the virtual environment. Following the trend, let's talk about the MVFW (Metaverse Fashion Week), the Metaverso Fashion Week, a fashion event that started today and, for a week, will address the launches that mix reality with the virtual. Check out!
How does MVFW work?
Responsible for the event is Decentraland, a platform focused on the metaverse. Through the platform's website you can enter the public event and check out the entire schedule. From presentations to various stands, the place where MVFW takes place is full of curiosities to discover. At first you enter the site and create a avatar to be able to use it as a vehicle for exploring the event.
You can assemble your avatar with your face — or the way you prefer — choosing hair, skin tone, eye shape and even adding accessories such as headbands, earrings, glasses and many others. As soon as you finish creating your avatar — which can also be done randomly — you enter the Metaverse Fashion Week and there you can walk the streets and enter buildings or stands according to your interest, all in third or first person, offering an even more immersive experience.
What's on display at Metaverse Fashion Week
During the seven days there will be several programs. By clicking on Tab, a screen will open with the schedules that are highlighted, right next to it there will be two options: “Places” for you to know the main points of the event and “Events” that you can find out about all the programming that will take place in the following days.
The schedules are different from each other, some being a parade of pieces - which is the focus of the event - but others can vary between the exhibition of different new NFTs or even concerts by well-known artists, but so far no name has yet been confirmed as a presence. In the event.
Participating brands
It is possible to find almost all the brands that are known worldwide during the Fashion Week of the Metaverse, among them we have Dolce & Gabanna, Hugo Boss, Tommy Hilfiger, Cavalli, dundas, Paco Rabanne, in addition to brands focused on offering virtual pieces, such as Dress X and auroboros.
Brands will measure success by the quality of execution rather than the number of sales or attendees.
Shashi Menon, founder of the NFT Unxd marketplace
Expectations
The intention of Metaverse Fashion Week is to bring the biggest fashion events to the virtual world. The fashion world has been online for many years with the sale of clothes and other accessories in games, for example, and the Metaverse Fashion Week can be considered a big step towards not only greater recognition about the work of virtual fashion, but also to show that the big events that present the fashion trends can also happen in the virtual world, as an extension of the event in the real world.
While the appetite for digital experimentation has accelerated over the past couple of years, there is some concern among luxury brands that the technology could have a 'dehumanizing' look.
Shashi Menon, founder of the NFT Unxd market on possible movement deadlock
There is a fear about people who are not used to the concept of virtual fashion, as they tend to think that everything comes down to what we play, play or even live digitally. But Metaverse Fashion Week came precisely to demystify this type of argument, since the event brings brands that work with face-to-face and real fashion, but that are also exploring the virtual world, which can coexist with each other very successfully.
Removing some of that [physical] magic can create a fear that they are missing out which makes them special in the real world, so we're showing that it's possible to retain and extend that rather than replace it.
Shashi Menon, founder of the NFT Unxd marketplace on people who might confuse the virtual clothing proposal
Below you can see a parade of the Dolce & Gabanna What happened today, March 24th:
And you, what did you think of the event? Take a look at the Decentraland website and tell us in the comments what you think!
See also:
HorizonWorkrooms it is a metaverse space where it is possible to hold meetings of all kinds, but its proposal is geared towards corporate meetings. learn how create a meeting in the metaverse with Horizon Workrooms.
Pig iron: dezeen.
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