Christmas from A to Z: Amazon launches space with Christmas promotions

Christmas is one of the most important dates for Brazilian commerce and Amazon, keeping an eye on the public's desire to buy more, launched a space in São Paulo where customers can check out the variety of products sold online and also take photos in different spaces to take photos for social media. We also spoke with the president of Amazon Brazil about preparations for special dates. Check out all the details.

Amazon's new Instagrammable space in São Paulo

Between the 04th and 17th of December, the Amazon invites your customers to see your space for the campaign “Christmas from A to Z“, which shows the variety of products that can be found in its large catalog. All products on site have a QR code that directs the visitor directly to the purchase page on Amazon, so that delivery can be expedited.

In addition to products for every part of the house, the company also placed backdrops for visitors to take great photos and post on social media.

During the inauguration, Daniel Mazini, President of Amazon Brazil, explained that the concept of the space is to show that the company has products for literally every space in a home: from the kitchen to the backyard.

We are celebrating the beginning of our Christmas with the launch of this space and we hope that customers will find the offers in the space. The end of the year is a very important time for Amazon, because in addition to Christmas, we also have Black Friday, which ended last week with sales 60% higher than last year.

Daniel Mazini, President of Amazon Brazil

The space Christmas from A to Z is located on the first floor of the Shopping Eldorado, located in the west zone of São Paulo. There is no need to pay anything to check out the promotions and take photos. Furthermore, the company also informed the showmetech that this year, there will be many promotions in different categories. See the discount percentage:

• Up to 25% off on Toys: Play-Doh, Barbie, Polly Pocket and more!
• Up to 25% off on Beauty: Maybelline, Calvin Klein, Adidas
• Up to 25% off on Kitchen: Porto Brasil, Oxford and Alleanza
• Up to 25% off on Fashion: Olympikus, Hering and Piuka
• Up to 20% off on Electronics: JBL and Edifier
• Up to 20% off on Food and drinks: L'or and Orfeu

We organized this range of items thinking about Brazilian representation during celebrations, which tend to be different from other countries. Brazilian Christmas is unique and diverse in all regions of the country. We have the delicious mission of diversifying offers and gifts for every Brazilian profile.

Juliana Sztrajtman, Retail Director at Amazon Brazil.

A Gift Train with Christmas promotions

Another action prepared for the end of the year was named “A Train of Gifts“. The company entered into a partnership with the São Paulo Metro to wrap six carriages on a train on the Metro's Green 2 line. In addition to the Christmas theme, it will also be possible to find exclusive promotions accessed via QR Code.

The company also expects customers to post photos of the gift train and find Christmas promotions between November 26th and December 27th. Additionally, the company confirmed at its event that the standard returns deadline has been extended to January 31, 2024 for most items purchased between November 1 and December 31, 2023.

For the year 2023, six thousand people were hired to meet the demands that arrive with the Christmas period. The company also accepts multiple payment options and delivers to 100% of Brazilian municipalities, in more than 1.000 cities within two business days, and in more than 200 cities within one business day.

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reviewed by Glaucon Vital in 6 / 12 / 23.