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The popularity of the streaming service Netflix is no longer questionable. With about 100 million subscribers around the world, the company surpasses itself every day and especially its original content stands out with more and more positivity. And even with plans to stay that way, Netflix still ended up being somewhat elusive when it came to virtual reality. At least until now.
It happens that Christopher Whiteley, Netflix's Director of Business Development for EMEA, spoke to Trusted Reviews during the Vodafone event, and apparently the scenario may be about to change in that sense. According to the executive, Netflix's vision of content for virtual reality is moving out gradually and that the company will test with this type of technology soon.
There is a possibility
Christopher stated that this is one of the ideas, among many, that will begin to be tested to find out if consumption will be positive in the creative industry. Netflix has a fundamental culture of testing and learning from those tests, according to him, and then deciding what they think will work and what won't.
That is, if there is demand, the chances of that happening are high.
The executive says that it is not that Netflix is against content with virtual reality, but that until then he had no ideas. creative really to put on the table. Now, there is hope, and one of the series the company's highest-rated originals was even cited to the delight of many fans.
Stranger Things in virtual reality
"If the Duffer brothers came to us and said 'Stranger Things season XNUMX has to be filmed in VR' then that would be a very interesting conversation."
The company is not fully alien to the world of virtual reality and has already taken a little risk in that world. Proof of this is the application launched for the Oculus VR that allows subscribers to watch series and movies in a virtual space. With the use of a virtual reality headset such as Oculos Rift, subscribers can feel like they are in a luxurious room or in a movie theater.
But things are not so easy so. One of Netflix's main concerns on the subject is the fact that currently few people have the equipment to be able to enjoy virtual reality content. Not to mention that this type of content, recorded in a 360 degree environment, is much more difficult and much more wasteful to be produced. Christopher ends:
"I think Netflix is all about testing and trying things and seeing what people use, what they see and what works and what doesn't. If virtual reality becomes an amazing way to tell narrative stories I'm sure we're going to be more inclined towards that and that's the format we're going to adopt."
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