New cell phone brand arrives in Brazil
Table of Contents
Big brands in the technology industry such as Apple and Samsung are commonly seen in Brazil, with competition coming from other brands that are also successful abroad, such as Xiaomi. A competitive market is very good for consumers, as there is a wide choice of services or products with varying prices. And today another new cell phone brand arrives in Brazil: the OPPO. And debuting her arrival she announces the Reno7, smartphone with the world's first Sony IMX709 sensor, check it out!
A little more about OPPO
Based in China and regional offices in more than 5 countries, OPPO is part of the smart technologies market. Its first cell phone was launched in 2008, named “Smiley Face“, and since then has been working in the mobile segment. With the progression of its technologies, the company even developed its own operating system, the coloros, and is active in more than 60 countries and regions.
OPPO debuts in Brazil – the fifth largest mobile telephony market in the world – with the potential to become the first brand in the sector to embody the Brazilian lifestyle. Our first release here, Reno7, has innovative camera design and features, and with that, OPPO wants to empower all consumers to be Photography Experts to capture good times with family, friends and loved ones.
Jim Zhang, Chief Executive Officer of OPPO
Let's now get to know its first smartphone in the Brazilian market, the Reno7.
Design
Slim in appearance with smooth curves at the edges, the Reno7 is very discreet, with a traditional lock button on the left side and two buttons for volume adjustment on the right side. Weighing 175 grams, the device is still 7,5 mm thick and is available in Cosmic Black (black and Sunset orange (orange yellow).
Camera
On the back of the device there is a set of triple cameras consisting of a main wide camera with 64 SM resolution, a microscopic camera with 2 SM resolution and also a depth camera with 2 SM of resolution. Already in the front camera so 32 SM of resolution. Even the front camera has the sensor IMX709 Ultra-sensing, in a partnership between OPPO and Sony. This sensor is capable of capturing 60% more light than other RGB sensors.
One of the camera's features is the ability to record dual videos, meaning you can record using both the front and rear cameras at the same time. As Bokeh Flares Portrait the device can delineate people or objects by displaying prominently and avoiding unwanted backgrounds. And the microlens, which is a first sight in Brazil, offers shifting in perspective and highlighting very small focuses.
Battery
Already in the battery the Reno7 It has a capacity of 4.500 mAh that can be recharged at high speed, with SuperVOOC technology, with 33 watts of power. Other technologies included are the ability of artificial intelligence to recognize consumption habits and also, during the night, the smartphone can stay on for 8 hours with a minimum consumption of up to 3%.
Operational system
O Reno7 uses OPPO's exclusive operating system, the ColorOS 12. One of the features present in this OS is AI System Booster, the functions are allocated effectively, which means the smartphone runs smoother and faster. This allows air gestures — through Air Gestures — to perform commands on the smartphone, such as scrolling web pages or social media feeds.
Performance
O Reno7 it also has some memory combinations, being 128 GB or 256 GB of internal storage and 6 GB of RAM, being the processor a Snapdragon 680. This device also includes RAM expansion, in this case, to add another 5 GB of RAM to improve performance and agility.
Price and availability
Despite OPPO having announced its arrival in the Brazilian market, the price of the Reno7 has not been announced, and it is not yet possible to find the device for retail sale. In the countries where it is marketed, the smartphone is priced at US$ 429 - around R$2.231 in direct conversion.
Specification table
| Brand | OPPO |
| Córdoba | Reno7 |
| Colors | Cosmic Black (black) and Sunset Orange (orange yellow) |
| Processor | Qualcomm SM6225 Snapdragon 680 4G |
| Fabric | 6,43 inches Resolution 2400 x 1080 Refresh rate – 90 Hz AMOLED Panel |
| Camera | Main: 64 MP, f/1.7; FOV 79°; 6P lens; AF, open loop motor used Microscopic: 2 MP, f/3.3; FOV 65°; 3P+IR lens; FF Depth: 2 MP, f/2.4; FOV 89°; 3P+Irlens, FF Front: 32MP, f/2.4; FOV 85°; 5P lens |
| Memory | 8 GB + 256 GB 8 GB + 128 GB |
| Network / Bands | Nano-SIM CARD / Nano-USIM CARD SIM1 2G: GSM 850/900/1800/1900MHz 3G: WCDMA bands 1/5/8 4G: TD-LTE bands 38/40/41 4G: LTE FDD bands 1/3/5/7/8/20/28 SIM 2 2G: GSM 850/900/1800/1900MHz 3G: WCDMA bands 1/5/8 4G: TD-LTE bands 38/40/41 4G: LTE FDD bands 1/3/5/7/8/20/28 |
| Connectivity | Wi-Fi 5 (802.11ac), 802.11a/b/g/n/; WLAN 2.4G/WLAN 5.1G/WLAN 5.8G; Supports Wi-Fi Display and Wi-Fi tethering; Bluetooth v5.1，BLE AAC, SBC, APTX, APTX HD, LDAC USB Type-C 3.5 mm Supports Android Beam, HCE, and UICC Multi-function NFC: HCE and NFC-SIM |
| Operational system | ColorOS 12.1 |
| Sensors | Geomagnetic sensor Proximity sensor Optical sensor Accelerometer gravity sensor Gyroscope Pedometer |
| Physical Specifications | Dimensions (HxWxD, mm) 159.9 x 73.2 x 7.5 mm Weight (g) 175 |
| Battery | 4500 mAh 33W SUPERVOC |
| Price | not yet available, possibly something around R$2.231. |
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