Twitter 2.0: the changes that Elon Musk wants for the network

The novel between Elon Musk and Twitter seems to be heading towards peacetime. After troubled weeks involving mass layoffs, the South African billionaire — who recently acquired the company — announced a major restructuring of the platform with several new features to be implemented in the near future, in what he calls Twitter 2.0.

According to the billionaire, the big reason behind these changes is the goal of reaching more than 1 billion users a month on the social network in 2024 with continuous innovations on the platform to improve the user experience. The beginning of this was a series of tweets that Elon Musk made this Saturday (26), including one that reported that the platform reached a new peak record of new users and active users.

This slide series features charts on positive data on the platform recently, such as a spike in new users and a reduction in hate speech. In addition to showing recent impacts of his management, Elon Musk reveals information about news that will arrive on the social network in its new version, called Twitter 2.0.

The first slide presents the concept of advertising as a form of entertainment. Without giving details, the image seems to inform that there will be more interaction between companies and users through tweets as advertisement for their products. The example presented was the HBO tweet, which shows what family would the user belong to in the series The Dragon House🇧🇷 In this way, more advertising should be encouraged using platform resources as a way to entertain users by generating more engagement.

Another feature presented was the monetization of videos on the platform, something that content creators have wanted for a long time. The idea is that some videos on the platform will be accessed as premium content, by paying a subscription. This can be used as a way to monetize short films and other productions that may need public funding. Users are expected to Twitter increase the display quality of videos on the platform, which so far has not been mentioned by Elon Musk.

Another slide presented by the owner of Twitter was the possibility of encryption in direct messages on the platform — DMs. Just as other social networks focused on exchanging messages do, such as WhatsApp, is a way to increase the security of messages that are being sent between platform users, reducing the risk of leaks as a way of increasing everyone's privacy.

In addition, a new feature that was already being developed for a while and is back on the agenda with the Twitter 2.0 is the ability to create longer tweets. The idea is that the authors of these texts have greater freedom to modify the formatting in a larger text that will be accessed within the platform when clicking on the tweet. The resource intends for people to use the platform for writing texts, just as they use Medium as a dedicated platform.

Finally, Elon Musk announces the re-launch of verification by TwitterBlue with some new features. Users who are subscribers will get their badge verified by the platform, boost their publications with more visibility, be able to publish longer videos than the current standard of 2 minutes and 20 seconds, and these users will be shown reduced ads in their app .

In addition to these news, it was announced that Twitter is hiring employees again. After a series of mass layoffs and resignations from part of the employees for not agreeing with the company's new guidelines, the social network announced that it will be increasing its contingent in the coming months as a way to make all the announced resources feasible to achieve the company's goals of making the social network profitable in the long term, something that was Elon Musk's goal from the beginning.

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Source: Twitter.