Is Instagram investing in a new shopping app?

Instagram Esta: what you need to know

This Instagram post brings together the essential points for understanding the news, its practical usefulness, and the main implications for readers.

The investment seems natural considering that, according to company data, more than 25 million businesses have accounts on the social network, and that about 2 million companies invest in in-app ads, using Instagram as a kind of online storefront. At least 4 out of 5 users follow at least one company in their feeds.

The idea of ​​expanding brand domains for e-commerce is to create a common place where businesses and brands use Instagram not only as a platform to work on their image, but also to close deals, increase profits and formalize once and for all. recurring practice in the application.

It's nothing new for Instagram

Although the purchasing function seems far from the initial purpose of the Social media coordinator, since March of this year, the social network has already allowed profiles to offer products on the platform. And it is not the first time that the platform has launched new tools to enhance the experience of its users.

In June, IGTV was launched, the brand's vertical video platform, an extension of stories and a strong competitor to the unanimous YouTube channel. As early as December last year, tests of Direct, a popular feature on sister social network Facebook, made it easier to send videos and chat privately in the app.

An e-commerce to call your own

The company's aim is to rival e-commerce companies such as Shopify and Four Sixty, which offer services based on the social network or profile management. Instagram believes that by creating its own e-commerce tool, it will be able to claim the audience that uses these third-party functions.

Another bet is to launch something similar to marketplaces like Amazon or a mixed showcase like Ponto Frio and Walmart, something that, at least, seems unlikely. Despite the spread of rumors, Instagram is still developing the app and can cancel its plans at any time. There is no word on when it will be released.

Instagram is in summary.

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