Panasonic launches new refrigerators and dryer that hydrates hair with nanoe technology

At an event held at japan house, in the city of São Paulo, the Panasonic invited journalists and influencers to present its new smart refrigerators and a new dryer with exclusive technology. See details, prices and availability of models right now.

Panasonic's new positioning

Directly from japan house, a place that references the country of origin of the Panasonic, actress Mariana Ximenes was announced as the new face of the company.

In addition to promoting the news for the Brazilian market, the campaign also highlights the new positioning of the Japanese brand, which is “The best of Japanese technology at the touch of a button”. The initiative also focuses on consolidating the Panasonic as the most desired brand in the Brazilian segment by 2030.

Launching this new moment for the brand is the first step in a long-term plan to position Panasonic as the most desired in the segment by 2030. The research brought us insights important for us to start acting and showing everything we already have at home. Therefore, we are launching a campaign that aims to reinforce our pillars and excellence at this time.

Caio Marques, Director of Products and Marketing at Panasonic do Brasil.

To start the new moment, the brand has a robust 360º campaign, which establishes the return of Panasonic with an institutional campaign on open TV, in addition to channels with greater affinity with the Target No. Pay TV and other touchpoints, such as OOH, cinema, radio and digital strategy.

Products presented

Panasonic BB64 refrigerator

The first model presented at the event will be launched in two versions: Brushed Steel and Black Stainless. In addition to having an LED panel for temperature control, this line also has a timer (called a Kitchen timer) that can be controlled by the user directly through the door, ideal for those who make recipes that go in the refrigerator. The highlight of the new line is the economy. According to Panasonic, the BB64 delivers up to 48% energy savings compared to the previous model, receiving an A+++ rating in the rating table. Inmetro.

Among the details, it has a capacity of 460 L, with 309 liters for the refrigerator and another 151 liters for the freezer. The system Antibacterial Ag Enough to eliminate up to 99,9% of bacteria from food.

A BB64 refrigerator does not have a drawer with user-adjustable temperature, but the Panasonic guarantees that it will be possible to have fresher food when placed in the drawer below the freezer to guarantee freshness and flavor even after a long time. THE timer present on the door allows temperature control and activation of special modes, such as Travel, Party and Shopping.

The prediction is that the BB64 refrigerator It will start to be sold in Brazil later this year, but there is no set date yet. Sales will take place at Panasonic official website, at the suggested price of R$5.999.

Technical specifications – Panasonic BB64 Refrigerator

Panasonic BB65 refrigerator 

This Panasonic refrigerator stands out for delivering up to 43% energy savings compared to the previous generation. With this percentage presented by the company, Panasonic considers the BB65 to be the most economical in the category. Furthermore, the line also achieved an A+++ rating in the Inmetro.

Launched in colors Diamond Glass e BlackGlass, this line has a capacity of 450 liters (299 liters for the refrigerator and another 151 liters for the freezer) and its door has an LED panel that allows control of the freezer's functions and temperature.

In addition to having a mirrored door that promises to bring a lot of style to the kitchen where it is installed, there is the technology of SmartSense Artificial Intelligence, which understands usage habits and helps consumers save on electricity bills, this is done by analyzing the routine of opening and closing the door, which causes a decrease in temperature.

Another highlight is the system Antibacterial Ag, which combines the carbon filter and silver ions to eliminate up to 99,9% of bacteria of food. THE BB65 refrigerator also has a drawer Fresh Freezer, which works independently and can have the temperature changed in four levels. This preserves the freshness, flavor and shelf life of food and drinks.

The new model will arrive in Brazil later this semester, however, the exact date has not been announced. Sales took place in the company's online store. Panasonic, with two price options: a R$6.499 in the Black Glass version and from R$6.699 for the Diamond Glass model.

Technical specifications – Panasonic BB65 Refrigerator 

Nanocare Dryer

Closing the launches of Panasonic, we had a new dryer that, according to the company, can leave hair strands up to 44% more hydrated, at the same time as drying is done. The technology that allows this is called nanoe, being exclusive to the company. This model had already been launched in Japan and now marks the debut of the Panasonic in the Brazilian beauty market.

It was mentioned during the event that technology nanoe It is superior to ion technology, which also breaks water molecules into fine particles, but Panasonic's idea manages to do this even more assertively, contributing to healthier hair. Among women with different hair types who have already tested the Nanocare dryer, 96% of them stated that the hair became softer after 14 days of use.

O Nanocare dryer It weighs just 540 grams and has a 2,50 meter long wire. It also has three speeds and four temperatures, also being bivolt. The device can be purchased from today (27) on Panasonic's official website for the suggested price of R$1.599.

Technical specifications – Nanocare Dryer

Text revised by Vanessa Alves on August 27, 2024.

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