Panasonic launches Star Wars microwave and fridge

A Panasonic promoted an event this Tuesday (07), in São Paulo/SP, in which it showed several products: from wireless headphones to refrigerators, personal care products and other appliances, Panasonic launches news at Roadshow Innovation 2023 , with modern items, new technologies and unique design. Added to this, the company sought to point to new objectives, highlighting the commitment to sustainability.

Panasonic launches products and shows its production pillars

Right at the beginning of the event, the brand insisted on valuing some principles that guide the company's operations. Values ​​such as justice, cooperation, continuous improvement and contribution to society received special attention from exhibitors at the roadshow. Following these ideals, the Panasonic reaffirmed that its pillars are customer focus, special treatment of employees (“as ambassadors”) and proposing product differentiation.

Also as a pillar, the practice of Environmental Social Governance, known by the acronym ESG (environmental and social governance, in free translation), was also present at the event. On the rise in recent years, corporate sustainability managed to attract more and more investments. In Brazil, for example, ESG funds had 2,5 billion in funding in 2020 alone, according to a survey by the investment analyst company Morningstar and economics journal Capital Reset.

What the brand will do for sustainability

Taking into account the drop in carbon dioxide emissions, the Panasonic wants to achieve a zero reduction of CO₂ by 2030. The impact of the company's measure in favor of the environment could reduce 300 million tons of gas by 2050 — in this way, the cut in emissions could reach about 1% of total CO₂ In the atmosphere.

“We brought innovations that are safe, technological, practical and economical products for the consumer and the environment”

Sergei Epof, Vice President of Appliances at Panasonic Brasil.

Bringing this whole perspective of care, the brand wants to reinforce the high performance role that its products achieve. One of the news announced, for example, is the washing machine with capacity for almost 20 kg. With it, it is possible to save 28 liters, bringing comfort to the end customer and, of course, bringing a special concern in the waste of water at the time of washing.

What were the products announced at the event?

The brand exhibited white line appliances, also addressing the items in its line Panasonic Beauty and simpler devices like headphones. In all, 13 products were exhibited at the Roadshow Innovation event, which will reach the brand's salespeople in Brazil. It is noteworthy that all lines of this launch are coming with the proposal to be more responsible with the environment, prioritizing quality of life and reducing the time of use.

High capacity washers

Models of 12, 16 and 18 kg were announced at the event, but the highlight was two in particular. To give an example of how the 18 kg machine can be advantageous, the Panasonic guarantees a saving of 28 L with the machine. This volume is in the model NAF180P6T, ideal for washing large amounts of clothes: it has water movements with strong jets, eliminating an agitator in the middle, as it happens in washing machines from other brands.

It also has the function Vanish, which gives the chance to eliminate up to 20% of stains. It is worth remembering that this depends on the use of a quality bleach. The machine is expected to cost BRL 3.199, arriving at points of sale in April, according to Panasonic.

The NAF17P6W is what stands out for its economy, combining this with a support for a maximum of 17 kg, also coming with system sensors smartsense, that check the weight of the clothes and put in an amount of water that is ideal for washing them. The machine also has the function Vanish. The announced cost is R$ 2.739, with arrival also scheduled for April.

Panasonic Built-in Oven

Another appliance announced was the oven CX672 built in, which comes in color black glass. In terms of technology, fans of the brand Panasonic may be happy to have at their disposal a special thermometer for cooking meats, indicating the ideal point of the food, allowing the user to set the necessary degrees of the recipe.

It has a capacity of 72 liters and also comes with 11 functions: conventional cooking, convection, ECO, convection with fan, radiant grilling, double grill with fan, double grill, convection with bottom heating, bottom heating, defrosting and dough fermentation. Panasonic informs that the announced price of this oven is R$ 4.399, and it is already available on e-commerce.

Microwave with airfryer function

That's right you read. A Panasonic also announced that it will sell a microwave device that manages to be a The Airfryer at the same time, still having a function grill. The highlight of the microwave CD89 is that it is four in one, in fact: in addition to these two functions and the common operation of the device, the microwave manages to use heat transmission via convection, with the use of an internal fan. The company also informs that the model already has 11 options for preparing recipes, such as cheese bread and french fries. The announced price for the CD89 is R$ 1.999, expected to hit the market in March.

“With a single product, the consumer can heat up at microwave speed, brown with the grill, cook like an electric oven and even 'fry without oil' like an airfryer”, reaffirmed Sergei about the new appliance. already with the model ST66 it is the microwave device that comes in the color version black glass. Its ability to prepare two meals at the same time is what most adds value to the Panasonic product.

In addition, this other model also features the Easy Pickup function, which allows you to pick up products in the same position placed since the beginning of heating. Both models are certified by the National Institute of Metrology (Inmetro), and the ST66 is already available for purchase online for R$ 999, but at Amazon you can buy it for a lower price (R$ 729)

The 34 L capacity is the strong point of the special model. ST61D, of releases Star Wars. Its power reaches 900 W, also counting on the system Double Meal, being useful for preparations of up to five minutes. In addition to being able to support two dishes at once, the device is expected to cost R$ 1199,00.

smart refrigerators

To launch its refrigerators, the brand decided to finish the new refrigerators with Darth Vader's photo. The announced refrigerators will come in four different lines. Starting with the model BB41, which comes in two colors: black glass and titanium. According to the new Inmetro classification, this model manages to save energy by more than 40%, being able to measure the use by opening and closing the person using the product. It is 60 cm wide, making it ideal for those with little space. Allied to this, its capacity of 397 liters, with 125 liters only in the freezer, makes the product ideal for more compact needs. The estimated price for the BB41 is at least BRL 4499,00

Speaking of the model BB53, it is possible to notice that there is even more use, given its maximum volume of 425 liters. Coming in two versions, diamond and titanium, the model delivers savings of 36%, in addition to coming with technologies that promise better conservation. It's about the function Vitamin Power, which leaves nutrients more preserved. The refrigerator also has the Climate Control, which leaves the humidity more controlled in the biggest drawer of the fridge (the one where the vegetables are, usually). Already available on e-commerce, the price announced at its lowest value is R$ 5.599 for the model. O Magazine Luiza, however, offers the product for BRL 4.942.

Panasonic also announced refrigerators with exclusive functions, coming with the illustration of Darth Vader on the surface. Having the character on the outside, the fridge model system BB53D also has a technology Inverter, which manages to make the refrigerator compressor more efficient, making the appliance quieter.

red dot headphones

This week's event also showed that the line's headphones Technics will arrive in Brazil, thanks to the brand famous for its home appliances. Over here, the Panasonic launches the AZ40 and AZ60 models, which have four microphones on each side. Both the earbuds feature an exclusive feature of the brand's products, the JustMyVoice, which has the advantage of isolating voices from external noise. That is, the audio quality in calls is improved to reduce possible interference. Check out images of the models below:

Also, the headphones have two smart modes: the Natural Ambient Mode, which lets people listen to music without being bothered by noises from the place where they enjoy their songs; and the Attention Mode, which makes sounds in the human voice frequency range easier to hear, being very applicable at times when you need to be focused on more than one task at the same time.

Os dois earbuds comes with Bluetooth technology, cancels wind noise, and also has the multiple pairing, which lets the user use the devices on multiple devices. As of March, the brand's products will be available, according to Panasonic. The price announced by the company is BRL 1.399 for the AZ40 headset and BRL 2.199 for the AZ60 headset.

See also:

Documentary shows the “internet of things”

reviewed by Glaucon Vital on March 8, 2023.