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Showmetech interviewed Gustavo Rudge to discover more about the lights of the Philips Hue🇧🇷 This technology, which has been widely used and expanded, along with the concept of the smart home, accompanies the daily lives of many people around the world. During the chat we asked about the smart light bulb market in Brazil, its adherence, values and much more. As it is a growing market, it is possible that the public will have many doubts, so come with us so you can stay on top of all the details!
The use of this technology
A Philips Hue is a technology that offers lighting solutions for people, whether at home, office or other environments. According to Gustavo Rudge, the use of this technology is already quite common abroad and began to be more explored in Brazil around 2019, especially when we relate it to another function that was widely talked about at the time: voice assistants.
And yes! These devices are identified as “smart bulbs” precisely because they have the ability to recognize voice commands. So as more people embrace devices that support voice assistants like Alexa, from Amazon, or the Google Assistant, the desire to have even more smart devices — such as light bulbs —, was getting bigger and bigger. Even a factor that intensified this greater adherence was the COVID-19 pandemic, when many people started working from home offices and consequently using more lights indoors.
Although many people use smart light bulbs abroad, the market still has a lot to expand and especially in Brazil, which according to Gustavo Rudge, about 5% of Brazilian homes have this technology. And as the market matures in other countries, this trend will only increase in Brazil as well, with new devices and other resources.
From research we see, mainly abroad [in foreign countries], where voice assistants are already more widespread, the most intuitive product to use with voice commands is lighting, so one ends up pulling the other.
Gustavo Rudge on the relationship between other voice assistant devices and lighting products.
Philips Hue, Philips Lighting or Signify?
A doubt that may occur is the confusion between brands, since the Philips Hue is the name that comes on lighting products. THE Signify is formerly Philips Lighting, the lighting division of Philips. Philips Beanies e WiZ are the consumer brands of Signify🇧🇷 Philips itself was breaking up its areas of activity into other companies, such as one specifically for TVs, another for lighting, one for health, and so on.
The price of Philips Hue Lights
The lack of adherence to smart lighting in Brazil may have an important indication: the price🇧🇷 One of the justifications that the spokesperson brought is the modernity that this technology brings, when compared to some other time when making this type of connection was a more dense job, which sometimes even required breaking down walls. Now just install the lamps to have this connection.

Another reason is the expansion of home connectivity which has also been facilitated. The entertainment factor is also considered, when there is the possibility of making a series of scenarios with the addition of this light system, such as on commemorative dates, parties and other ideal moments. THE Safety of the user, when we remember that there is a Wi-Fi connection in these lamps, it is also reinforced with the data accessed being encrypted.
Philips Hue is yet another wellness, security and entertainment system. If you look at it in that light, the value [in terms of quality, not price] and the ecosystem differentiators that Philips Hue products bring, compared to today's market, are massive.
Gustavo Rudge explaining a little about the valuation of Philips Hue products
lighting hub
When the space you want to contemplate with Philips Hue lamps, a suggestion is to use a hub, a device that facilitates the extension of data distribution between devices. Another device that helps in this wide connection is the protocol Zigbee, which, according to Gustavo, is an even better feature than Wi-Fi, for example.
It is capable of carrying out traffic without so many obstacles when there is more than one device on the network, in addition to being faster in responding to any command. Another very interesting information is if there is no internet in that environment, you can still use the products Beanies thanks to this Zigbee protocol.
Sync with music, movies and games
Indicated as one of the factors that calls attention when buying a Philips Hue product is entertainment. The gamer community tends to have all their peripherals in RBG, coloring their equipment all the time, and Philips Hue can also be involved in this. Your products can be handled through the application Philips Hue Sync, available to Android e iOS🇧🇷 The app can be used to sync and perform commands to devices.
Whether you're playing games with devices synced to Philips Hue bulbs, watching movies or listening to music, the lights adapt to these scenarios. In case of Spotify, there is a deeper synchronization, even using the company's artificial intelligence in partnership with Spotify. Gaming peripherals (such as Razer e Corsair) and smart TVs (with the operating system WebOS, Tizen ou Android TV) also rely on this specific synchronization.
And speaking of smart TV, a device that is not yet available in Brazil called Hue Sync Box, which connects via HDMI, also does this kind of deep sync. But for now, this immersive experience is usually carried out via mirroring of notebooks and PCs on smart TVs.
Direct from the Philips Hue app, you can sync with Spotify, making the beats of the songs synchronize with the color change. The difference here is that there is “deep synchronization”, as it combines Philips Hue's artificial intelligence with Spotify, this being an exclusive partnership.
Gustavo Rudge talking a little more about the possibilities of synchronization with the Philips Hue Sync application
How long does a Philips Hue bulb last?
The most direct possible answer is: it depends a lot on the type of use. And even common models have this kind of validity, however, Philips Hue have an incomparably longer term. Gustavo quoted between 10 the 20 years the possibility that a Philips Hue smart bulb could last.
Philips Hue products in Brazil
Since 2014, our country has had Philips Hue products, despite their greater popularity in recent years. Since its arrival, we already have colored lamps in individual models or complete kits, LED strip and its extension, the Hue Go, as well as similar accessories such as the presence detector and the portable switch. And we can already wait for new products because there are news to arrive in 2023!

You can find Philips Hue products on the company's own website, as well as various online retailers such as Amazon, Magazine Luiza and many others. Even in physical points there are also these products for sale. We separate some of these products that are very interesting, just take a look:
Philips Hue LED Bulb 9W
With a common design — with a slight flattening at the bottom, which can differentiate it from common light bulbs — the 9W Philips Hue LED Bulb can be activated through voice assistants such as Alexa or Google Assistant. It is possible to adapt the color of the lamp according to the environment it is in, it is compatible with Bluetooth and can be part of a set of up to 10 similar lamps through the Zigbee system. All Hue products come with a 2-year warranty.
It is possible to find the Philips Hue LED Bulb 9W for R$ 253,35 in cash or for R$ 298,06 in up to 6 installments on your credit card. It is worth remembering that it is always important to check if the final value will be changed with the inclusion of freight.
Philips Hue GU10 RGB bulb
Despite having the same characteristics as the previous one, the Philips Hue GU10 RGB Bulb can have more specific uses. she is a lamp dichroic, that is, it is capable of lighting according to different angles, which vary from model to model. Also, as it has an internal reflector, it heats up less than a traditional lamp. This means that they are used with objects vulnerable to common lighting, such as plants, pictures, food products, such as certain types of wine, in addition to other recommendations.
It is possible to find the Philips Hue GU10 RGB bulb for R$ 253,35 in cash or in installments on your credit card. It is worth remembering that it is always important to check if the final value will be changed with the inclusion of freight.
Philips Hue Play extension bar
Also known as the “extension bar”, the Philips Hue Play arrives to be an alternative in the category of entertainment lights. Thanks to compatibility with the Hue Sync application, it is possible to combine this device with the content being watched on the TV or computer so that the lights follow the rhythm of the transmission. There are 16 million colors to experiment with, with suggestions to place the lamp in the cabinet or on the back of the TV to color the surrounding environment.
It is possible to find the Philips Hue Play extension bar for R$ 584,70 in cash or for R$ 687,88 in up to 10 interest-free installments on your credit card. It is worth remembering that it is always important to check if the final value will be changed with the inclusion of freight.
And if you need more lighting than Philips Hue Play, we brought here the Kit with two bars !
Philips Hue Go Smart Luminaire

Bringing a tabletop solution, the Philips Hue Go Smart Luminaire it is versatile for providing entertainment scenarios, more casual occasions or whatever your creativity allows. Shaped like a half moon — 15 cm in diameter — this lamp can be taken anywhere and synchronizes 16 million colors with games and music. Each tone and/or intensity of light can change your battery consumption, with variations between 3 to 18 hours. Also compatible for Bluetooth connections, with the Zigbee platform.
It is possible to find the Philips Hue Go Smart Light for R$ 899,10 in cash or for R$ 999 in up to 10 interest-free installments on your credit card. It is worth remembering that it is always important to check if the final value will be changed with the inclusion of freight.
Philips Hue Smart Led Strip
Another multipurpose item that serves for entertainment, decoration or really to light up a room, the Philips Hue Smart Led Strip offers more accommodation options, since it does not take up that much space for its installation. Lasting about 10 years, this device is also compatible with Bluetooth connections, with the Hue Bridge, has low energy consumption and can still reproduce white or colored light. One unit is 1 meter long, which can be connected to other ribbons for a total of 10 meters — per configuration. Check the device box for the Bluetooth symbol to confirm this connection method.
It is possible to find the Philips Hue Smart Led Strip for R$ 309,11 in cash or in up to 6 interest-free installments on your credit card. It is worth remembering that it is always important to check if the final value will be changed with the inclusion of freight.
Philips Hue Bridge (Hub)
If smart bulbs alone can connect “only” to ten units, the Philips Hue Bridge — the Hub we discussed earlier — helps you make connections to up to 50 different devices! It's all very simple: install the smart bulbs, connect the Philips Hue Bridge and finish configuring everything through the Philips Hue app. And it's through the app itself that you can manage all the lights, and even the Philips Hue Bridge. In addition to the lamps, this device also supports voice assistants.
It is possible to find the Philips Hue Bridge for BRL 717,16 in cash or in up to 10 interest-free installments on your credit card. It is worth remembering that it is always important to check if the final value will be changed with the inclusion of freight.
Philips Hue Motion Sensor
Another device that goes well with smart lights is motion sensors, and of course Philips Hue has its model. Used exclusively in conjunction with the Hue Bridge (Hub), this motion sensor features wireless installation, runs on batteries, automates your lights and can still be mounted anywhere — as it is a wireless device. The Philips Hue app also offers the opportunity to configure the device's sensitivity according to your needs, and you can even adjust the light intensity depending on the time of day.
It is possible to find the Philips Hue Motion Sensor for R$ 295,04 in cash or for R$ 347,11 in up to 7 interest-free installments on your credit card. It is worth remembering that it is always important to check if the final value will be changed with the inclusion of freight.
Philips Hue Dimmer Switch Smart Switch
Inseparable partner of light bulbs, the switch also has its smart version: meet the Philips Hue Dimmer Switch Smart Switch. Dual functional, this smart switch easily sticks to a surface with the included adhesive to use as a wall switch and can be removed from the magnetic base to use as a remote. Among its many features are Hue Bridge enabled, wireless installation, battery powered, easy access to light recipes and use it as a remote control. You can mount it with adhesive tape and then transport it wherever you want more easily.
It is possible to find the Philips Hue Motion Sensor for R$ 185,53 in cash or for R$ 218,27 in up to 4 interest-free installments on your credit card. It is worth remembering that it is always important to check if the final value will be changed with the inclusion of freight.
And you, what do you think of Philips Hue lighting solutions? Are you going to guarantee yours yet? Tell us in the comments!
See also:
REVIEW: Philips Hue Starter Kit, smart and versatile lamp.
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