Plan and Go: Facebook's Strategy Guide for Business in 2021

The year 2020 has brought great changes in all fields of our lives, especially in terms of work. With a much greater focus on online interactions, communication and marketing strategies were felt and adapted. O Facebook has all this in mind, and that's why to prepare companies, he has just launched the Plan and Go 2021.

Plan and Go: planning for a good 2021

The guide plan and go is a manual with the various tools and functions of the Facebook for businesses, whether small, medium or large, and also for marketing agencies. O Facebook launches it with the hope that it will be an ally for you to plan your brand's marketing and communication strategies and prepare for the coming year. It also has statistical access data from the platforms of the Facebook, showing that about 1,7 billion people access the platform every day and that 500 million people access Instagram daily. Other data, for example that Messenger has 1,3 billion monthly users, are also present in the document.

The guide's content is packed with solutions to unlocking the potential of brands on Facebook, as well as up-to-date insights from Facebook IQ to understand consumer behavior over the past few months. The general content of the guide can be divided into the following sections:

• insights;
• Positioning and solutions;
• Creativity;
• Measurement and experiments;
• Industry learning.

Each of these sessions in the guide works on different aspects of the marketing understanding gained from the changes of the year 2020 by the social network. In particular, in Creativity, the guide explores how to create new solutions to get out of the sameness that many companies commit, enabling a wide range of approaches.

The document also brings important data, such as research on the impact of 2020 in the areas of work, with 72% of respondents saying they have suffered some economic impact from the pandemic and 62% of respondents saying they are afraid of losing their jobs.

It also has very important data on moments and opportunities, such as that in Carnival 53% of social network users use networks more intensively, and that 75% of consumers believe that the Facebook help with buying gifts Mother's Day.

No official website of the guide you'll also find tips for things to help with understanding and organization that apply well with the plan and go, such as cake recipes and music playlists. The data of plan and go were collected by surveys and by the data that Facebook collects from its users.

Source: Facebook, DepositPhotos