Why TVs and Newspapers Don't Support Facebook Anymore

Mark Zuckerberg's social network has been heavily attacked since last year because of the fake news that circulated about the American elections. And that makes Facebook hungry for new content. The hope is that the credibility of famous media companies can increase the quality of posts shared in the feed. The idea is to fend off criticism around fake news and face YouTube. On the other hand, the charge has not been well received even by long-time partners such as CNN.

The famous news channel had been the great laboratory of the Facebook. The company was the first to test Paper, a tool that was later replaced by Instant Articles. Later, CNN also pioneered the live broadcast on the social network, encouraging other giants of journalism to follow the boat. The problem is that the counterpart would not have come, without an increase in advertising funds on the part of the Facebook.

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The situation worsened when the social network sent a new request to newspapers and TVs. The feed now needs edited videos as well. The demand was not well received by the vehicles. The complaint is unanimous: the content takes more and more work to do, and the reward is not enough. In addition, media companies say the relationship is far from the collaborative one it initially implied.

In general, Facebook arrives with a list of contents and asks TV channels and newspapers to provide it. This approach has been causing stress in the relationship, so much so that several of them have even removed their texts from Instant Articles. The justification is the low conversion in subscriptions, something that would have been sold as the main gain when Facebook started investing in the tool.

Wake up

To try to appease tempers, the Silicon Valley company hired a former NBC TV anchor to broker the negotiations. The idea now is that the Facebook work more cooperatively. The media's desire, according to a Bloomberg report, is that the process be at least as collaborative as in FB's competitors. Apple News, Snapchat Discover and Google AMP are some of them.

The first measure of Facebook it's already on the table. The social network raised the ad revenue offering to $1 million daily for the outlets. To do this, articles in the feed will now be able to show more ads.

For the time being, however, the initiative to bring to the Facebook more high quality edited journalistic videos. The social network wants to rival YouTube content no matter what. But first, he should have an arm wrestle with what's left of the best world press.