As official sponsor of 2014 World Cup, Sony has been carrying out several contests and actions related to the tournament. Now, the Japanese company is preparing to launch the promotion “You in the Cup with Sony”, which will distribute 2 tickets for the World Cup games.
The consumer will be entitled to an electronic coupon each R$250,00 in purchases of Sony Electronics, Sony Pictures and Sony Music products to participate in the April 2014 ticket draws. To participate, simply access the website www.sony.com.br/copa from January 14th and register the invoices.
Tickets will be drawn for games in all host cities with a privileged view (category 1, located in the central region of the stadium). Whoever buys a product from the line of laptops will have the value multiplied by three, and will also compete for an invitation for a teenager between 12 and 17 years old to carry the FIFA flag in a World Cup game. In total, there will be 62 job vacancies. flag bearers entitled to an accompanying ticket each.
As the demand to see the games is much higher than the number of seats available, the interested fan can have one more chance in this promotion of Sony.
“The whole of Brazil connected to the Internet in an attempt to get a ticket to one of the 2014 FIFA World Cup games. Sony is proud to be the first company to offer such a wide range of tickets to the Brazilian consumer, helping to carry out the dream of going to the stadium. Our consumer will have the chance to see the 32 best teams on the planet on the pitch on-site visit and also to accompany the biggest soccer event in the world with the quality offered by our products”, commented Carlos Paschoal, Marketing director of the company.
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