If there is one unequivocal fact about the evolution of mobile devices, it is that smartphone screens are getting bigger and bigger. The fact is even natural, as we spend more and more time using these gadgets for all kinds of activities, far beyond just talking on the phone.
For that reason, there is no indication that users' appetite for larger screens will diminish. This impression was confirmed in a recent report made by Flurry, a company belonging to the group Yahoo!.
Analyzing a data profile from 1,6 bilhões of devices that are mapped monthly by the company, the report focused on understanding the global profile of users by screen size and found that the presence of phablets more than tripled compared to last year. Focusing only on devices considered top of the line (high-end), the presence of phablets (touchscreen devices over 5 inches and under 7 inches) has reached incredible 87%.
Em January 2014, Flurry had only registered 6% of active users using phablets, against 68% that use standard-size devices (with a screen size between 3,5 inches and 4,9 inches). the lifting of m2015 arc, points out that the use of phablets increased to 20%, while common devices dropped to 59%. The numbers are even more significant compared to tablets (devices with screens over 7 inches), which with a decreasing rate of users, has been metaphorically cannibalized by phablets.
A Apple launched its first phablet - Or 6 iPhone Plus - last year, providing users of iOS who want to remain on the platform the option of using a mobile device with these characteristics. This demand, evidently, contributed to increase the use of phablets.
On the other hand, the use of Android em tablets is much more inexpressive, corresponding to only 3% of the devices that use the operating system, demonstrating that the platform had difficulties to establish itself in this segment. However, compared to the presence of phablets, it is possible to notice that the platform develops with much more intensity. Em 2013, barely 10% of Android devices were phablets. Two years later, this number corresponds to 27%.
If the tablets Android were not successful, the phablets they can be a more than positive compensation if confirmed to the trends raised by the report.
Is that you? Have a smartphone or a phablet? Tell us.
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