Betabrand flashback clothing collection designboom01

Anti-paparazzi outfit hides your face in the flashes

avatar of ailton bueno
Roupa anti-paparazzi esconde seu rosto nos flashs. As vestimentas conseguem arruinar qualquer tentativa de foto, desde que se faça uso do flash.

Betabrand-flashback-clothing-collection-designboom08

After wearing reflective clothing, from the brand Betabrand, during various performances while on tour with Sir Paul McCartney, the DJ Chris Holmes noticed that many photos taken during concerts ended up hiding his face, since it always appeared dark. That's when she had the idea of ​​taking advantage of this misfortune in the production and development of pieces that took advantage of this peculiarity.

When creating the collection "flashback", the creator incorporated this idea to launch a series of clothing items for different occasions, allowing the client to walk around paparazzi and other opportunists without their face ending up on the covers of newspapers, in the case of celebrities, or on social networks.

Clothing can ruin any photo attempt, as long as the flash is used. This happens because the light emitted by the flash hits the clothing, which reflects it back, in all directions, impairing the capture of images.

The collection consists of 5 different pieces: They are the jacket “photobomber”, the jacket and pants “Illuminati", the scarf "Silver"and the hats"Halo”. All are composed of a fabric coated with nano glass spheres highly reflective.

Clothes can be found on the website Betabrand.

 

 

 


Discover more about Showmetech

Sign up to receive our latest news via email.

Related Posts