S90C, Samsung's OLED TV, has intense brightness and colors with Quantum Dot layer

Announced for Brazil during the first week of June 2023, the S90C is the second smart OLED TV da Samsung to be placed on the international market. However, this is the first to arrive in Brazil and places the manufacturer's name in the OLED TV market, which, for a considerable time, has been dominated by LG. The brighter panel and enhanced contrast are the main highlights. Check details now!

Screen with 8 million pixels

Launched in Brazil in sizes of 55 and 65 inches, the Samsung states that the smart TV panel S90C arrives with a brighter screen. O showmetech recalls that OLED technology can offer more realistic black tones, as only the necessary pixels are lit on the screen. This avoids that white “blob” around the image, which detracts from the visual experience in many ways.

A Samsung confirms that buyers of this model can have access to a cinema-like experience, with high quality and image fidelity. Another important detail is in the new 2023 panel, which features a layer of quantum dots, resulting in vibrant colors and images full of brightness.

Samsung's consolidation as a leader in the global TV market has enabled us to investigate and now bring to consumers all the advantages of a unique OLED technology that is superior in brightness and contrast. We are sure that the experience provided by the Samsung OLED 4K S90C will surprise and delight all users.

Guilherme Campos, director of the TV and Audio division at Samsung Brazil

Processor with AI

For the launch of its OLED smart TV, Samsung included the 4K Neural Quantum Processor, which in addition to delivering images at this resolution, also carries out the process of Upscaling. Through 20 neural networks, the chipset can understand the resolution of what is being transmitted and improve the image to be sharper and brighter, even if it is in HD or another resolution that is not 4K.

The process allows, for example, older films that have not yet been remastered to be watched in full quality and without any effort, since the work is done by the processor. The biggest work will be done on the brightness, which will be potentiated for the panel of the S90C. Samsung also claims that there is the simulation of 3D images with greater depth in the OLED smart TV.

Good option for games

Despite not being aimed at this market, the S90C can deliver a good experience for gamers. In addition to having the gaming hub, which gives access to the catalog of the Xbox Game Pass e NVIDIA GeForce Now without the need for a computer, the Samsung confirms that it will be possible to have fun on the screen with a refresh rate of 144 Hz. The model also has support for AMD FreeSync Premium and super screen display UltraWide, which allows viewing in 21:9 and 32:9 aspect ratios.

Another detail is in the technology Motion Xcelerator Turbo Pro, which ensures low latency, good refresh rate and response time in games, should further enhance users' experience. A Samsung confirms the Virtual Aim functionality for those who enjoy FPS style games, as well as the game menu will allow a map of where the player is to be seen on a secondary device, such as the SmartMonitor M8 or a Galaxy Tab compatible.

SolarCell Remote Control

All premium smart TVs launched by Samsung have the Solar Cell remote control, which does not require the use of batteries.

Instead, it can be charged via solar power, ambient light, or via a USB-C connection. The 2023 model is 23% smaller, and has seen a reduction in the use of plastic — with 24% recycled raw material. It can also be recharged via radio frequency, using electromagnetic waves from the Wi-Fi router.

quality audio

A S90C arrives in Brazil with support for the standard Dolby Atmos so that you can access the best sound experience. According to Samsung, the immersive screen, unified with good sound, will deliver unforgettable moments to everyone in the place where the OLED smart TV is installed.

Another cool feature is the Sound in Motion Virtual: It can identify space and objects that may prevent sound from being delivered to the entire venue and prevent it from causing problems. Finally, the Korean company also highlights the technology Sound Sync, that puts the OLED smart TV speakers to work in conjunction with the soundbars (where available) to deliver high quality sound.

Price and availability

Available for purchase in Brazil since June 2023, the S90C 55 inches can be purchased for R$7.493,35 in sight in Magalu. The 65-inch option can be found by R$10.799,10 in Magalu.

Technical specifications

Would you buy this model from Samsung? tell us Comment!

See also other features

Samsung launches 2023 line of smart TVs in Brazil

With information: Samsung Newsroom

reviewed by Glaucon Vital in 4 / 7 / 23.